Joseph Tarnowski’s Post

Set your calendar for our Webinar this Wednesday, May 29th at 14h, CET! In conjunction with brand insights experts, Me the Customer and I, we have undertaken comprehensive consumer research on what attributes consumers find valuable in Digital Product Passport's (DPP's) for the luxury and fashion industry. The majority of respondents from the first ever consumer research on Digital Product Passports have said they are ready to engage with DPPs! To showcase these findings and more, Authentique is hosting a webinar on May 29th at 2pm CET: Unlocking Consumer Insights: Decoding the True Value of Digital Product Passports (DPP). Understanding the results is in the interests of all luxury and fashion brands, retailers and resellers, particularly as they determine how to make the mandatory DPP most valuable to the consumer. Insights include: 1. Luxury consumer’s willingness to engage with DPPs and how 2. Consumer expectations of DPP content 3. What brands and categories consumers expect to have a DPP, and many other insights. In a moderated webinar by Simon P Lock (Chairman & CEO of The ORDRE Group), John Buckley (Founder, Me the Customer and I) will present the findings of this timely and insightful research. They will be joined by Authentique CTO Simon Lockyer, Product Director Andrea Caputo and Strategic Advisor Dr. Daniela Ott. The webinar will share the first ever consumer insights into DPPs as well as information on real solutions. We are very much looking forward to seeing you on May 29th. If you are a brand, retailer or reseller interested to join the webinar, please sign up here: https://lnkd.in/eFTzapMe #DPP #consumerinsights #technology #innovation #future #digital #management

How Ulta is using data to build their business. Good insight into how they are winning sith their 45 million loyal customers. #cosmeticsindustry #cosmeticsbusiness #beautyindustry #beauty business

Ulta Beauty’s recent earnings report showcases the remarkable growth of the #beauty sector, reflecting the industry’s resilience and consumer demand. As the beauty landscape evolves post-pandemic, staying informed is key. To keep you up-to-date, we are excited to introduce our comprehensive Market Navigator on US Beauty, a definitive guide to understanding the trends, opportunities and challenges of the #beautymarket.  Premium subscribers can find the report here: https://lnkd.in/gZWVe9m7 This report delves into crucial insights, including the size and trajectory of the US beauty #retail market for 2023 and beyond, as well as #ecommerce penetration, #distribution channels and the competitive landscape. Whether you are a beauty brand, retailer or industry enthusiast, this report equips you with the data-rich analyses and expert perspectives you need to make informed decisions. Do not miss out on the chance to navigate the dynamic beauty market successfully—gain actionable insights from our Market Navigator report and unlock the potential for growth and #innovation! #UltaBeautyEarnings #BeautyIndustryInsights #RetailInsights #UltaBeauty 

Demystifying the Retail Strategy: How Top Retailers Entice Premium Brands to Go on Sale Curious about the dynamics behind securing high-end brands for promotional discounts? The strategy is multifaceted, and here's a glimpse into the six core tactics used: 1️⃣ Relationship Building - The foundation of any successful negotiation begins with trust. Retailers work diligently to nurture and sustain solid relationships with luxury brands. 2️⃣ Leveraging Sales Data - By showcasing tangible data, retailers can demonstrate how strategic discounts can boost brand reach and drive substantial volume sales. 3️⃣ Strategic Negotiation - It's about presenting offers that resonate — be it limited-time promotions or exclusive sale events, ensuring the brand's essence remains uncompromised. 4️⃣ Seasonal Timing - Capitalizing on key moments, like the end-of-season or festive buzz, aligns perfectly with brand inventory cycles, making the sale proposition timely. 5️⃣ Echoing Customer Demand - Armed with customer feedback and wishlist metrics, retailers can make a compelling case for the latent demand in the market. 6️⃣ Amplifying Brand Value - It's more than just a sale. Retailers emphasize the potential to cultivate a new wave of brand loyalists, far beyond the typical discount chasers. Marketers: Which of these tactics resonate most with your experiences? Or do you believe there's another untapped strategy that's equally as effective? Share your thoughts in the comments below! #RetailStrategy #LuxuryBrands #BrandNegotiations #IndustryInsights

💡 I recently completed a comprehensive retail comparison project as part of my marketing class, and I'm thrilled to share some key insights with you.  For this assignment, my partner, Kajal Reddy, and I delved into the world of beauty retail, analyzing the strategies of Ulta Beauty and Sephora. We exercised a variety of marketing concepts, including the 4 P's, SWOT analysis, environmental scanning, and more. We unraveled the significance of every element within the product mix for these two industry giants. From pricing strategies to message design effectiveness and alignment with their business goals, it was fascinating to see how each brand has strategically positioned itself in the market. It was so cool to see what the world is like through the eyes of a marketer. Check out our findings below! #RetailComparison #MarketingAnalysis #Ulta #Sephora #MarketingInsights

Leveraging Brandquad's Digital Shelf Analytics (DSA) can significantly enhance your promotional strategies. By analyzing past campaigns, like Marionnaud France's Mother's Day promotions, you can optimize inventory and ensure product availability. Understanding trends and anticipating demand helps you make informed decisions. Maximize your sales with data-driven insights from Brandquad. #Analytics #PromoStrategy #BrandquadDSA

So,... we have news! In conjunction with brand insights experts, Me the Customer and I, we have undertaken comprehensive consumer research on what attributes consumers find valuable in Digital Product Passport's (DPP's) for the luxury and fashion industry. The majority of respondents from the first ever consumer research on Digital Product Passports (“DPPs”) have said they are ready to engage with DPPs! To showcase these findings and more, Authentique is hosting a webinar on May 29th at 2pm CET: Unlocking Consumer Insights: Decoding the True Value of Digital Product Passports (DPP). Understanding the results is in the interests of all luxury and fashion brands, retailers and resellers, particularly as they determine how to make the mandatory DPP most valuable to the consumer. Insights include: 1. Luxury consumer’s willingness to engage with DPPs and how 2. Consumer expectations of DPP content 3. What brands and categories consumers expect to have a DPP, and many other insights. In a moderated webinar by Simon P Lock (Chairman & CEO of The ORDRE Group), John Buckley (Founder, Me the Customer and I) will present the findings of this timely and insightful research. They will be joined by Authentique CTO Simon Lockyer, Product Director Andrea Caputo and Strategic Advisor Dr. Daniela Ott. The webinar will share the first ever consumer insights into DPPs as well as information on real solutions. We are very much looking forward to seeing you on May 29th. If you are a brand, retailer or reseller interested to join the webinar, please reach out to info@ordre.com #DPP #consumerinsights #technology #innovation #future #digital #management

Consumer Insight of the Day 🌟 Consumers Splurge on Cosmetics Online Despite Inflation: Adobe Analytics Report 💄 Luxury Cosmetics Prevail: Despite inflation, consumers continue to invest in luxury items like fragrances and lipsticks. 🔄 Trading Down Elsewhere: Shoppers are cutting back on electronics and apparel but splurging on prestige cosmetics. 💰 Spending Cautiously: Customers are spending cautiously, seeking small luxury items to boost their spirits amidst economic concerns. Read the story here 🈁 https://lnkd.in/eqCThUJe 📈 Strategic Opportunity: Brands can leverage this trend to drive sales and customer satisfaction. 🔍 How Can Peaks partners help Brands and Retailers with such consumer insights translate into actionable? At Peaks Partners, our global expertise can help you turn these insights into actionable strategies for your brand, with right strategy tailored to market of interest, drive consumer engagement and highlight what matters! 🚀 Ready to elevate your brand? Contact us today to learn more! 📧 ravdiip.a@peakspartners.com #ConsumerInsights #RetailTrends #LuxuryCosmetics #PeaksPartners #retail #franchisee #distribution #beauty #consumerbehavior #globalexpansion #newmarket #marketstrategy

Rules of the Road: Rule #3. With EXPO West winding down, a quick watchout to small, emerging brands seeking to gain or expand their retail distribution: make sure the retailer you are looking at for distribution is a good demographic match for your brand. Meaning your brand demos match their core shopper profile. A high-priced skin care product is likely not a great match for distribution in the deep value channel. Don't take distribution at a retailer just because they offer it (man is it tempting!)- this is especially true early in a brand's lifecycle moving into traditional retail. An early failure is not only expensive (slotting dollars gone, markdown charges coming), but it also sends a red flag to other retailers that may cause a barrier to be put up regarding future distribution. Retailers will wonder "what went wrong over there?"

The diversity of off-price channels and the emergence of online players is a huge growth opportunity for fragrance manufacturers. But they have to do their homework first: Capturing a greater share of the off-price market requires fragrance brands to develop comprehensive, clear marketing and distribution strategies that protect their overarching brand equity while catering to off-price customers. The secret to getting this right is to devise customised, complementary strategies for both online and offline off-price channels – without sacrificing brand equity or cannibalising their full-price offerings. But there are big rewards for brands that successfully navigate the off-price market, including increased profits, increased control of secondary markets, expanded reach and a sustainable way to sell overstock. Let us know if this is something you’d like to explore for your luxury fragrance brand. #Perfume #Marketing #Branding #MarketingStrategy #Distribution #Ecommerce #Retail