Joseph Tarnowski’s Post

The high percentage of consumers emphasizing the need for trust underscores the critical role that BRAND REPUTATION plays in purchasing decisions. Trust forms the foundation of a successful brand-consumer relationship, influencing buying behaviors and long-term loyalty. Businesses must prioritize building and maintaining trust through transparency, consistency, and delivering on promises. This consumer sentiment highlights the importance of ethical practices, quality products, and reliable customer service to establish credibility and foster meaningful connections with customers. Ultimately, cultivating trust is not just a recommendation but a strategic imperative for brands seeking sustained success in competitive markets. 💡 #TrustMatters #ConsumerInsights #BrandLoyalty #BuildTrust #CustomerExperience

Understanding our clients' brands isn't just a priority; it's the foundation of exceptional service. That's why we're always asking hard-hitting questions like this. 🤣 #ClientUnderstanding #BrandAwareness #ClientService #TailoredSolutions #ClientRelationship #humor

PEOPLE BUY PEOPLE How true is that statement? People buy people they like and who they want to be like. On paper there might be other people who appear to be doing the same work as you but it’s not going to be the same. Your pie is different to their pie. I’m not talking about steak and kidney here, I’m talking about a pie chart. A pie chart that is made up of ALL your skills, knowledge and experience. All the different elements of you, that make you *YOU* = you as your personal brand. You have transferable skills and your experiences will be contributing to how you show up in your business. It’s important that you acknowledge and recognise this. This is your uniqueness. Your uniqueness is what sets you apart. So when you showcase your stuff it’s important to talk about how you incorporate your experience from “previous lives” and why that makes you different from someone else, who on the surface is doing the same stuff as you. It will help potential clients decide whether or not they want a piece of your pie as opposed to someone else’s. I’m interested when I talk to clients about their pie ingredients and what makes them who they are as their personal brand. It’s my job then to help them translate ALL of that to showcase them in all their glory, in how both they and their business come across in their personal style and brand – making the colour +clothes =connection. How much of your pie are you bringing to the table in your business so that people buy you? Are you deep filled with a range of ingredients or are you just showing up as a shallow tart? Same old, same old like everyone else. Have you ever *not* bought something that you wanted/needed because you didn’t gel with the vendor? #colourclothesconnection #womeninbusiness #professionalwomen

It's hard to put your hands up and admit weaknesses, especially as a brand but this level of honesty and humanism is what helps people trust brands. The Pratfall Effect explains this - people or brands are more likeable when they make a mistake or reveal a flaw. It's this imperfection that captures people's attention, and we connect more with brands (and people) - it signals transparency and nurtures trust - and can also differentiate you. It's understandable why financial services both shy away from admitting mistakes or weaknesses for fear of reprise. But there are some really great examples of established brands in other sectors who we could learn from who use potential weaknesses as a differentiator and a demonstration of honesty, to make other claims more believable - "Good things come to those who wait” (Guinness), “Reassuringly expensive” (Stella Artois) and “Naughty but nice” (Lyons cream cakes), "Love it or Hate It" (Marmite). Would you be willing to show your brands imperfections to increase transparency, trust and cut through? Fortune favours the brave! #BehaviouralPsychology #Trust #BeingHuman #ThePratfallEffect #PerfectlyImperfect

"In an environment where trust has fallen so low, the marketer's first job is to take their strategy and activate it in behavior. Not activated in nice words, good press releases and happy advertise." In our latest #ColdTake, a Gallup report on confidence in institutions spurs a discussion between managing partners, Kelly O'Keefe and Matt Williams, on the currency of brands: trust. In this clip, Kelly shares examples from Volkswagen and Wells Fargo of brands who needed consistent behavior that demonstrated positive intent after losing consumer trust. Watch the full Cold Take on YouTube: https://hubs.la/Q02D18vv0 Read the Gallup report: https://hubs.la/Q02D11mv0 Learn more about Brand Strategy at Brand Federation: https://hubs.la/Q02D196L0 __ Cold Takes are quick videos on recent news topics and their branding implications. #volkswagen #wellfargo #trust #gallup #trustininstitutions #branding #brandstrategy #brandconsulting #brandconsultancy

Even as beauty has proven to be a resilient category, the reality is many businesses are still feeling the after effects of the pandemic compounded by supply chain pressure, rising inflation, fierce competition, and changing market dynamics. Commercial Chapter 11 filings rose 30% year over year in October, with 6,081 new filings compared with 4,677 in the same period last year, according to data from legal services firm Epiq AACER. Small business filings in that time rose 41% to 1,419, according to the research. From smaller brands without the financial cushion to weather volatile sales to larger brands caught on the wrong side of shifting consumer or executive missteps, beauty has not been unscathed by bankruptcies and closures. Story by Kelly Kovack https://lnkd.in/e3Tiwbpq #BeautyIndustry #BeautyBusiness #Beauty #Finance #Research #Resource

🚨🔍 'Shrinkflation' is no longer just a buzzword – it’s a real-world issue, posing significant risks to brand safety. But challenges often pave the way for innovative solutions. Learn how brands can turn the tide by adopting empathetic, honest, and consumer-centric strategies. Reframing their approach can help brands shape expectations and earn back consumer trust. 💡 #BrandStrategy #Shrinkflation #ConsumerTrust #Marketing

Even as beauty has proven to be a resilient category, the reality is many businesses are still feeling the after effects of the pandemic compounded by supply chain pressure, rising inflation, fierce competition, and changing market dynamics.  Commercial Chapter 11 filings rose 30% year over year in October, with 6,081 new filings compared with 4,677 in the same period last year, according to data from legal services firm Epiq AACER. Small business filings in that time rose 41% to 1,419, according to the research. Story by Kelly Kovack https://lnkd.in/e3Tiwbpq #BeautyIndustry #BeautyBusiness #Beauty #Finance #Research #Resource

The girls are back in town... the question is did our Managers spend 4 days letting their hair down sipping cocktails in Cairns or were they really on a Business Strategy Meeting? The proof will be in the pudding and we can't wait to find out what will be in store for us over the coming months... or won't we? #BusinessOrCocktails #UncoverTheTruth #ExcitingTimesAhead #blueprintmanagers #blueprintcareerdevelopment

The girls are back in town... the question is did our Managers spend 4 days letting their hair down sipping cocktails in Cairns or were they really on a Business Strategy Meeting? The proof will be in the pudding and we can't wait to find out what will be in store for us over the coming months... or won't we? #BusinessOrCocktails #UncoverTheTruth #ExcitingTimesAhead #blueprintmanagers #blueprintcareerdevelopment