Sonali Verma’s Post

Dive into the dynamic world of media with Kevin Huang, a trailblazer in the digital and print media spaces. As one of the founding figures of IAB Hong Kong, Kevin has played a pivotal role in its evolution from a fledgling group to a powerhouse with over 100 active members. In this special episode of Living Marketing re-shared from IAB, Kevin, currently the COO at South China Morning Post, shares his insights on the power of authenticity and empathy in shaping narratives that resonate. We’ll explore the milestones of IAB, including the grand success of the IABC 23 conference and the IAB Digital Awards. Don’t miss our discussion on the strategic role of print media in today’s digital age and how luxury brands are leveraging traditional formats for maximum impact. Kevin also gives us a peek into the future, discussing the transformative potential of AI in storytelling and creativity. Tune in now to understand the intricacies of media innovation with one of its most influential leaders: https://lnkd.in/gQ47b4-H #rfi #rfiasia #whereIQmeetsEQ #LivingMarketing #Podcast #BusinessLeaders  #IAB #IABHK #marketing #storytelling #contentmarketing 

Saturday marked the end of the world’s biggest (and longest) ever election. June 4 marks the day we will see the results from that election from India. But why is this important to the world? And why are we, The Effectiveness Partnership - a consultancy based in the UK, heading to France to the Cannes Lions International Festival of Creativity to release the results of a new survey into the relationship between marketing and c-suite among the top 100 advertisers in India? Well let’s first talk numbers: -       970 million people are eligible to vote in these Indian elections (70% of the population) -       For context 49 million people are enrolled to vote in the UK. -       i.e. the UK voter population is just 5% of the eligible voter population in India. -       India is tipped to become the world’s 3rd largest economy in the next 5 years (currently 5th as noted by the IMF) -       India has been a key growth engine for the world. According to the World Economic Forum - contributing 16% to the global growth in 2023. -       Furthermore the WEF note the country’s growth rate of 7.2% in fiscal 2022-2023 was the second-highest among the G20 countries (and almost twice the average for emerging market economies that year) Meanwhile back in core marketing territory, India took home 24 Cannes Lions in 2023 including the coveted Creative Effectiveness Grand Prix, and found themselves 10th on the Creativity Report. So, we are focusing on India - the fastest growing large economy of the world – to throw a much-needed light on all that’s good, bad, and 'struggly' that the rest of the world can learn from. And there is lots of good, some bad, and more struggling that is emerging from the data. You can hear all about it from the number one Independent Agency in Asia, Co-Founder of The Womb Communications, Kawal Shoor and Strategy Partner Manisha Sain, alongside myself playing an ‘Inglorious Bastard’ in our session on Thursday 20 June, 15:15—15:45 in the Forum, Palais. Introduced by leading voice of marketing and media in India – Partha Sinha, President of The Times Of India Group; in this WARC #CreativeImpact session. And for those of you not in #Cannes this year or not in the Palais on the Thursday – catch up on all the details in the WARC podcast.

As the new EU digital regulations are knocking on the door, it's time for practitioners in media and marketing to learn new 3-digit words like the DMA. The first Leadership Club Budapest roundtable in 2024 addresses the impact of the Digital Markets Act (DMA). It is one of the 'novelties' that is to improve digital competition in the EU, including the advertising and media markets. What is the DMA and what does it mean for practitioners? What challenges and opportunities might it bring for the platforms, for media and publishing, as well as for marketers and agencies? It's a pleasure to announce that Zombor Berezvai, Head of Economics and Market Research at Gazdasági Versenyhivatal has accepted our invitation as a special guest to kick off the conversation on the 24 January 2024. The roundtable conversation will be hosted and moderated by Kinga Incze, Founder & CEO of Mediaspace.global and Whitereport. Check out more details. If you're not a Mediaspace premium member yet, you can buy a First-time ticket on Eventbrite to join the conversation. #dma #eu #unlockingdigitalcompetition #mediaspace #digitaladvertising https://lnkd.in/dbp_qhjA

Anyone who has had a conversation with Matt Scheckner knows you need to be ready to expect the unexpected. So when he was lovely enough to invite me to speak as his guest on his 'Great Minds' show, I did take the precaution of asking what the format/questions would be in advance - he said (I paraphrase) 'nah, let's just chat.' And we did. He'd done his research into almost everything I'd done and we talked about a LOT together including: ✅Placemaking ✅Pacesetting (we talked about my book Superfast: Lead at Speed and the insights around long-term leadership in a radically fast paced world) ✅The role of marketing leadership in business ✅Building an international community of changemakers For those who don't know Matt, he's the Global CEO of the incredible series of Advertising Week conferences. The Marketing Society is a proud partner, supporting Advertising Week particularly with our communities based in London and in New York. I was part of the Advisory Council for the Europe event this morning as some of the plans for the London event were revealed by Ruth Mortimer; it's going to be an interactive, fascinating and dynamic experience this year.💫 SAVE THE DATE ⭐️ Advertising Week Europe: 14-16 May, 180 Strand, London ⭐️ (New York details coming soon) And if you'd like to listen to Matt and I in a wide reaching conversation, it’s in all your normal podcast places, and here’s a link to help. https://lnkd.in/eK5kprFi. If you’ve listened, or do listen, please let me know your thoughts! And look forward to seeing lots of people at Advertising Week Europe and New York this year. #conversations #community #marketing #LordMatt

📢 Discover the Power of Humanizing Your Brand with Video Marketing with AVR Media Group 🚀In today's fast-paced digital era, video marketing has become a powerful tool for businesses to engage with their target audience and build strong connections. However, with the constant stream of content, it's essential for brands to stand out from the crowd. 🎥 As someone with over 10 years of experience in the industry, AVR Media Group understands the importance of humanizing your brand to create a lasting impact and establish meaningful relationships with your viewers. 📖 Read the full article in our magazine: https://lnkd.in/epkbkYcn #VideoMarketing #HumanizeYourBrand #BusinessGrowth #DigitalMarketing #Magazine

Our 2024 Annual Marketing Report found that global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok at #CannesLions as they discuss how to measure success in a changing digital landscape. Register now to reserve your spot!

Is not knowing what to post on #sociamedia a constant frustration? 😩 📅 Plan your content ahead! Create a content calendar to stay organised and maintain a consistent posting schedule that speaks to your target audience 🗓️ We can, of course, take care of this for you 👇 https://lnkd.in/eZksmgmX #ContentStrategy #DigitalAgency #socialmediatips #digitalmarketing

Congratulations! 腾讯 #TencentMarketingSolutions won 2 Gold Effie, 2 Silver Effie, and 2 Bronze Effie in 2023 Effie Greater China #PerformanceMarketingAwards! Effie Greater China and 腾讯 #TencentMarketingSolutions have collaborated for the fourth consecutive year to create Effie Greater China #PerformanceMarketingAwards. In the future, we will continue to explore growth-oriented digital ecological innovations, and recognize the breakthroughs and commercial achievements in the digital economy, to create a diversified platform for brands to operate and grow sustainably. #Effieawards Effie Worldwide Alex Haoyu X.

Thrilled to be heading to #OMR2024 in Hamburg this week (May 7/8th). This festival is a cornerstone for anyone immersed in the German Online Marketing scene, offering groundbreaking insights across the five key practice areas we have at #TCSInteractive - Design, Channels, Marketing, Commerce, and Data & Analytics. 🎨 Design: Can't wait to learn from Sébastien Kopp about “The Story of Veja" and discover how design and sustainability intersect to create impactful products. Also, looking forward to unlocking entertainment strategies with TikTok and Boss, blending creativity with powerful branding. 📡 Channels: Eager to delve into how XAPO Bank merges technology with marketing for stellar outcomes. Also, intrigued by strategies to forge real consumer connections in 2024 through personalisation and creativity at scale (Shopify + MailChimp). 📈 Marketing: Tim Ferriss’ participation is one of the reasons for my interest in OMR. Also, anticipating insights from Scott Galloway's "Prediction 2024". Excited to explore the impact of AI on creators like MrBeast and learn from success stories such as how Crocs and Tony's Chocolonely have reshaped their markets. 🛒 Commerce: Looking forward to sessions on eCommerce retention strategies and learning about SHEIN's innovative approach with Spryker. These insights are key for anyone looking to lead in eCommerce. 🔢 Data & Analytics: Curious about the digital transformation strategies at Mattel (DTC) and how AutoScout24 leveraged data for winning strategies in the car-classified market. These sessions promise actionable insights into data-driven decision making. I’m attending #OMR2024 to get inspired from the best and network with those who are reshaping our industry. If you’re passionate about innovation and effective strategies in digital marketing, let’s connect and share insights! Feel free to reach out or comment below what is your ONE reason to be at OMR2024? Let’s inspire each other and push the boundaries of what’s possible. #OMRFestival #Hamburg #DigitalInnovation #Deutschland #OnlineMarketing #TCS #Germany https://lnkd.in/eg_7Pxdg

Got Strategy! Paying attention to cultural differences, doing thorough research, and being flexible in your approach. will help your brand succeed in new international markets by building strong connections with diverse audiences. Thank you Issam Abu Al Haija- عصام أبو الهيجاء for the opportunity to talk and engage with the guru marketers of the future #GlobalExpansion #InternationalBusiness #MarketEntry #CulturalSensitivity #MarketResearch