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The European Council has taken this week a big step towards empowering consumers with new rules targeting greenwashing. Here are some key takeaways: 🔹 Climate-related claims must be substantiated with detailed and transparent methodologies, specifying the share of total emissions addressed, the nature of the credits, and the verification schemes involved. This ensures the quality and integrity of carbon credits, preventing misleading claims. 🔹 Claims that products have a neutral, reduced, or positive environmental impact based on offsetting emissions are prohibited unless based on the actual life cycle impact of the product. This prevents consumers from being misled by claims that do not reflect the true environmental impact. 🔹 The directive calls for harmonizing carbon credit standards across the EU to ensure high quality and integrity. This includes requirements for additionality, permanence, avoidance of double counting, and accurate accounting, standardizing the credibility of carbon credits. 🔹 Carbon credits must be verifiable by independent third parties, with project reports and verification details publicly available. This ensures transparency, accountability, and adherence to high-quality standards. 🔹 Companies must provide comprehensive information about the type and quantity of carbon credits, distinguishing between contribution claims (supporting climate action) and offset claims (balancing emissions). Offset claims require proof of a net-zero target, proof of progress towards decarbonization, and the percentage of emissions offset." We believe the new regulatory framework is a positive step towards transparency, but the balance between strong consumer protection and achievable compliance for businesses is key to watch during the negotiations of the different positions adopted by the European Parliament and the Council. Find out more via ESG Today: https://lnkd.in/e9KEZF_a

EU Council Agrees on New Rules to Tackle Greenwashing in Product Green Claims - ESG Today

EU Council Agrees on New Rules to Tackle Greenwashing in Product Green Claims - ESG Today

https://www.esgtoday.com

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