The StreamTV Show’s Post

In episode 1 of Digiday's The Future of TV Video Series, Havas Media Network's SVP Sports Partnership, Jeff Gagne, highlights the complexity of sports advertising in balancing advertisers with league sponsorships and one-off advertisers interested in dynamic ad insertions. 🏈 📺 Watch below to hear from Gagne and other agency executives about the current state of the streaming ad market and the fragmented audience segments: https://lnkd.in/ewh9t6PQ #MeaningfulMedia #TVadvertising #Streaming

Nielsen Shows Two Years Of Data & Streaming's Rise To The Top! Viewers have definitively changed how they consume video over two years time. December 2021 vs. December 2023: Broadcast viewing down 11% Cable viewing down 32%!! Streaming is up 23% Other is up 29% Bottom line, if you're buying video advertising and you don't have the largest budget allocation going to streaming you're not aligning yourself with data and how video is being consumed. At Brkthru we are helping our advertising agency clients navigate this space without minimum spend requirements. We're also inserting live sports advertising at the zip code level vs. DMA or cable zone. It works for us and our clients. Got questions? Message me! www.brkthru.com #DigitalMarketing #Nielsen #Audience #Programmatic #CTV #OTT #Streaming #Broadcasting #Cable

80% of US households stream OTT content on CTV devices and consume over 10 billion hours of CTV content per month. What do these key audience trends like the surge in cordless viewership and pathways to incremental reach mean for you? Read our latest insights in the CTV quick guide below. For more analysis, be first to see our State of Streaming 2023 report via this link 👉 https://lnkd.in/efQABayw #streaming #ctv #incrementality #mediameasurement #comscore https://lnkd.in/eC4N9kDy

Like many, I've been closely following the latest developments around the Big Game. But, for this Monday's digest, I decided to switch gears and focus on other news from the TV industry. 📰 Have a read: The Wall Street Journal: Why Three Media Giants Made a Hail Mary Bet on Sports Streaming Digiday: Why a creative ID system could save the streaming ad market ‘millions of dollars’ AdExchanger: Google On Why New CTV Ad Formats Are Easier Said Than Done 🎧 And or those who prefer to listen: The Verge: Disney’s big bets on sports, streaming, and Fortnite AdExchanger: The Big Story: Finding Holes In The Privacy Sandbox (not about TV, but worth a listen) 🔗 Find all the links in the comments below. #DigitalAdvertising #CTV #Streaming #PrivacySandbox  

Are you attending AdExchanger CTV Connect next week? Make sure to attend Tony Marlow's session, 'Homescreen Reimagined: Navigating the CTV Revolution from Passive to Active User Engagement.' It's your chance to hear the latest research on the next major shift in streaming, including exclusive insights into how these trends are viewed by TV audiences. https://hubs.ly/Q02nz74h0 #streaming #connectedtv #advertising

The video landscape is evolving rapidly and becoming more complex than ever. With viewers shifting between traditional TV and digital platforms across a variety of devices, there's a critical need for a comprehensive cross-platform video planning solution. Introducing the Video Planner by NLogic. By leveraging Numeris Cross-Platform Video audience data (VAM), the Video Planner is a solution that allows agencies, broadcasters, and advertisers to analyze and plan campaigns across the video landscape in Canada, inclusive of TV, streaming and social platforms. Learn how this innovative tool will revolutionize cross-platform video planning! #VideoPlanner #totalvideo https://hubs.la/Q02ybmwj0

Check out the latest from Tunnl in linear measurement and cross-channel optimization!

Introducing Reach & Frequency now in the Tunnl platform. Solve for incremental reach by analyzing unduplicated impressions, reach, and frequency on-demand for your linear TV campaigns -- and your competitors’. Then, retarget your audience where they're most likely to see your ads across linear, streaming, and digital channels at the local and national levels. Learn more: https://hubs.la/Q02v1lXb0

📢 Exciting news from PlayBox Technology! Their latest white paper dives into the transformative trends of Audience Growth and Ad Relevance in the dynamic world of Broadcast Media and Streaming Services. 🌐📊 Discover how the shift to ad-supported tiers is reshaping our viewing experiences, offering personalized and cost-effective access to premium content. With the rise of connected TV and OTT devices, streaming services are reaching global audiences like never before. 📺✨ Stay ahead of the curve and explore the future of digital entertainment with PlayBox Technology’s insightful analysis. 🚀🔍 #PlayBoxTechnology #BroadcastMedia #StreamingServices #AdRelevance #AudienceGrowth #WhitePaper

Part 2 - Digital Marketing Evolution in Broadcasting: The Streaming Revolution (MLB callout) 📺 with Chris Defendis Diving deeper into the transforming landscape of broadcasting, Part 2 of our series explores how data lets you engage with a diverse fan base - from core enthusiasts and casual viewers to those yet-to-be fans. 🎙️ This is a strategic dance of communication, storytelling, and targeted engagement. #SportsBroadcasting #FanEngagement #DigitalMarketing #mlb #ContentStrategy #BroadcastingSeries #AudienceEngagement ⚾️📡