“Tony is one of the most engaging and entertaining presenters I have ever heard. In fact, sales directors at Yahoo clamor to have him in their meetings. He has an uncanny talent for storytelling and can speak off the cuff on just about any topic. At big client summits hosted at Yahoo, clients ask for him by name and Yahoo's reputation as an insights leader is no doubt partly due to his great stage presence and interaction with clients.”
Activity
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So I did a fast-moving talk with Ad Age recently about how CTV is rewriting the political advertising playbook. We dove into how CTV has become the…
So I did a fast-moving talk with Ad Age recently about how CTV is rewriting the political advertising playbook. We dove into how CTV has become the…
Liked by Tony Marlow
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“Paramount+ has been fighting a losing battle to streaming giants Netflix, Amazon Prime and @Disney+ for some time now. The merger with Skydance…
“Paramount+ has been fighting a losing battle to streaming giants Netflix, Amazon Prime and @Disney+ for some time now. The merger with Skydance…
Liked by Tony Marlow
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Prompted by this Tweet by AdTechGod (™), I looked into the origins of the phrase "direct to glass" in the context of CTV advertising. I couldn't…
Prompted by this Tweet by AdTechGod (™), I looked into the origins of the phrase "direct to glass" in the context of CTV advertising. I couldn't…
Liked by Tony Marlow
Publications
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Eve-olution: Why women rule the web - Understanding the digital lives of women around the world
Esomar
This paper explores the feminine side of the online eve-olution, employing data from sources including the TNS Digital life and mobile life reports on digital and mobile consumer behaviors and attitudes and Yahoo!'s Connectonomics study of the way women digitally connect with content, functionality and people. Eve-olution helps professionals better understand gender differences in web behavior as well as the unique psychological need states that determine online usage patterns, and how this…
This paper explores the feminine side of the online eve-olution, employing data from sources including the TNS Digital life and mobile life reports on digital and mobile consumer behaviors and attitudes and Yahoo!'s Connectonomics study of the way women digitally connect with content, functionality and people. Eve-olution helps professionals better understand gender differences in web behavior as well as the unique psychological need states that determine online usage patterns, and how this relates to stimulus receptivity across various online scenarios.
Other authorsSee publication
Honors & Awards
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Super Star Award
Yahoo
This is Yahoo's highest employee award
Organizations
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Colorado State University Global Campus
Advisory Council Member
- Present -
Social Status
Board of Advisors
- Present -
Appy Dragon
Co-Founder
- PresentAppy Dragon makes mobile applications including the popular RacerTracer
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Yahoo Employee Foundation (YEF)
Board of Directors
-YEF is Yahoo's employee-driven charitable organization.
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Media Ratings Council
Member of the MRC Board of Directors
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Recommendations received
3 people have recommended Tony
Join now to viewMore activity by Tony
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During my time in #Cannes, I was very happy to sit down with The Drum to discuss the opportunities #FAST has to offer with advertisers, brands, and…
During my time in #Cannes, I was very happy to sit down with The Drum to discuss the opportunities #FAST has to offer with advertisers, brands, and…
Liked by Tony Marlow
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In case you missed it, check out this great piece on the Paramount/Skydance merger by Kendra Barnett for The Drum: https://lnkd.in/gCF99-AV
In case you missed it, check out this great piece on the Paramount/Skydance merger by Kendra Barnett for The Drum: https://lnkd.in/gCF99-AV
Shared by Tony Marlow
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The countdown to Cannes is on! 🌴 Be sure to add our panel with Brand Innovators to your packed agendas. Tony Marlow will be chatting with industry…
The countdown to Cannes is on! 🌴 Be sure to add our panel with Brand Innovators to your packed agendas. Tony Marlow will be chatting with industry…
Liked by Tony Marlow
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Beyond excited to launch The CTV Podcast today. I have spent years speaking on stage, writing and recording explainers about the growing…
Beyond excited to launch The CTV Podcast today. I have spent years speaking on stage, writing and recording explainers about the growing…
Liked by Tony Marlow
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