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WHY MEET WWW.INDE500.COM AT OTT.X 1) WATERFALL VAST TAGS We want to be a guarantee you always have an advertiser available by being a backup CPA TV ad just in case. (CPA means you get paid for every action generated) 2) WERBIE AND AD OVERSATURATION INSURANCE By having back-up TV ads just in case, you can avoid losing viewers with innovative alternatives to We'll Be Right Back messages or that one ad that gets repeated 62 times in a row and REALLY angers your viewer. 3) CASH MEDIA REPRESENTATION Through our innovative partnership with the largest OPEN-X DSP USER GROUP we can connect you with upwards of 2,000 advertisers ready to buy your TV ads. Just cut a deal and we'll send buyers your way.  #ott #ottplatforms #marketing, #streaming #adtech #streaming #programmatic #monetizationstrategies #ctvadvertising #fastchannels

Are you attending AdExchanger CTV Connect next week? Make sure to attend Tony Marlow's session, 'Homescreen Reimagined: Navigating the CTV Revolution from Passive to Active User Engagement.' It's your chance to hear the latest research on the next major shift in streaming, including exclusive insights into how these trends are viewed by TV audiences. https://hubs.ly/Q02nz74h0 #streaming #connectedtv #advertising

Connected TV (CTV) may have taken the advertising world by storm - but that doesn’t mean that everyone in the industry is on the same page. That’s why Richard Wheeler, Head of Agency Development at Samsung Ads, has penned a piece debunking some of Australia’s biggest misconceptions about CTV. Here’s a quick glimpse of some of the article’s key talking points: ➡️ ‘It’s hard to manage ad frequency’ ➡️ ‘There’s no quality content in CTV’ ➡️ ‘Ads are just ads, regardless of platform’ You can find all of Richard’s arguments in full here: https://lnkd.in/eQx6NEEd #CTV #connectedtv #advertising #streaming

A new survey from LG Ad Solutions revealed some remarkable findings: 🟢 Around 70% of streamers like QR codes in TV ads! 🔴 But 21% say the QR codes don't appear on TV long enough. 🟢 49% say they'll scan a QR code if it offers a discount. 🟢 53% wish all TV ads had a quick option to buy a product. 🟢 63% discover new products and services through CTV ads. Read more about the survey here: https://lnkd.in/gFRRU4aU #CTV #CTVAdvertising #Advertising #Media #Streaming #StreamingTV

"Roku in the first half of 2023 continued to dominate as the platform leader by far in terms of share of connected TV ad impressions." Super interesting! The CTV continues to grow as ad-supported streaming plans evolve. Providing consumers with more opportunities to engage, Roku is progressing in CTV impressions and support. #TVAdvertising #Streaming #CTV

CTV viewer behaviors are changing as rapidly as the CTV space itself. 📈 In fact, contrary to popular belief, our latest research found that ad-supported CTV models are preferred by more viewers over subscription models. Stay informed on the shifting behavior of CTV viewers by downloading our Big Shift III report: https://hubs.ly/Q02spHPd0 #connectedTV #advertising #streaming #research

The 2024 #IABNewFronts showcased the latest trends in digital media and advertising. Explore some of the highlights from the event, including: 📺 The latest innovations in CTV advertising and beyond 🏎️ The rise of FAST 🧡 How brands can connect multicultural audiences #newfronts2024 #adtech #ctv #streaming #ctvadvertising #digitaladvertising https://hubs.li/Q02wyBLW0

Extend your reach beyond linear television audiences. TripleLift High Impact CTV delivers unique ad experiences that provide your brand with the incremental reach you've been looking for. Interested in learning more? Take a look here ⬇️ https://hubs.li/Q02yFh2m0 #ctv #adtech #streaming #ctvadvertising #digitaladvertising #digitalmarketing

Most FAST (free, ad-supported TV services) users find TV more enjoyable now that they can just turn to a free streaming service and start watching whatever is on! 📲 Ads on FAST services don’t bother most users, and for many cord-cutters, FAST is like having cable again. 🎥✨ For brands, this means enhanced reach, cost-effective advertising, and targeted engagement. #Streaming #FAST #CordCutters #TVTrends #BrandMarketing #Advertising #Entertainment

According to media company QYOU MEDIA, India is on track to become the third largest TV advertising market by 2024 and by 2027 is expected to reach $369mn CTV ad spend. These stats are significant as consumers' appetite for more diverse and accessible content grows. Connected TV (CTV) provides this for consumers, and as CTV households across India grow, so too does the opportunity for advertisers to invest. To find out more read below 👇 https://lnkd.in/gqfUQZ2K #CTV #streaming #advertising