Steve Bratspies’ Post

Today, we begin a new chapter at Hanesbrands Inc. in which we can extend our leadership in innerwear. We’ve reached an agreement to sell the intellectual property and certain operating assets of our global Champion business to Authentic Brands Group, maximizing the value for Champion and best positioning HanesBrands for long-term success. Thank you to our teams around the world who continue to serve our customers and consumers every day. I invite you to view the details of the transaction in our press release, which I've linked to in the comments.

Advocating for one another and seeking diversity of thought are the best ways to discover opportunities to better ourselves and the world around us.   At Hanesbrands Inc., we encourage all of our associates to Act Like Owners and be a mentor and ally to someone else. Here are a few of the empowered women at HanesBrands who move our world forward by being positive role models to others. #WeAreHBI #WomensHistoryMonth

Our Hanes Originals collection is expanding to include quality, comfortable products with SuperSoft fabrics. Today, I'm excited to share a preview of "The Great Softening" campaign, which links our rich history with on-trend innovation and modern designs we're creating for consumers a century after we were founded. Our associates continue to innovate, design and manufacture products that are generating market share gains for our innerwear business. Our consumers want comfort and quality at affordable prices and that's exactly what Originals delivers. You can view our press release here: https://bit.ly/3ViEART

At HanesBrands, we believe it’s important to Create Opportunity for All by celebrating our unique qualities and perspectives, while empowering our associates to drive positive change. Thank you to BRAVO for hosting our Black History Month event today and to our guests who led an inspirational conversation. While there is still much work to be done around the world, HanesBrands remains focused on continuously building a truly diverse and inclusive culture. #WeAreHBI #BlackHistoryMonth Hanesbrands Inc.

Our innovation pipeline continues to expand with youthful products like Maidenform M. The global design team has done an incredible job pairing on-trend innovation with modern designs that resonate with consumers. Our U.S. Innerwear business continues to outperform the market and gain market share. Well done team. 

Dr. Martin Luther King Jr. leaves a legacy of inspiration more than 50 years after his death. Dr. King's leadership, fueled by his passion for equality, laid the foundation for an evolving culture in America of acceptance. I'm grateful for leaders like Dr. King who changed the course of social injustice by boldly leading tough conversations and taking action. Decades after his death, there is still so much work to be done. At HanesBrands, we believe we can Create Opportunities for All in an environment where everyone is accepted. Commitment to our values and respecting each other's differences make us stronger as a company and a community. #MLKDay #WeAreHBI

As we celebrate International Volunteer Day, I want to recognize our associates around the world for their commitment to improving the lives of at least 10 million people by 2030. I am inspired by your generosity. At Hanesbrands Inc., we have a long legacy of providing comfort to those in need, and I’m proud of the work we’re doing to make a difference.   #InternationalVolunteerDay #WeAreHBI

Today, we announced Richard Mcleod is joining the team as vice president, chief marketing officer of global Champion. I am confident Rich’s experience will drive brand health and consumer connectivity around the world. Welcome to Hanesbrands Inc.. 

At Hanesbrands Inc., we’re pairing science-based technology with what our consumers want resulting in innovative products like the Eco Future Reverse Weave with CiCLO® technology from Champion. Our dedicated associates around the world are committed to improving lives, protecting the planet and manufacturing quality products thoughtfully. I’m proud of the work we’re doing to #ChampionABetterTomorrow.   #WeAreHBI #HBISustains