Alexander Chen and I just wrapped up the innovation keynote at #CannesLions24, where we talked about how AI can help marketers play with new ideas and then scale them. As powerful as AI is, it will never take the place of human creativity — but it will help expand our potential. The key point for me is, creativity is great, but creativity with control is what makes it useful. https://lnkd.in/gYbMySK5
Shared some links and resources here for anyone that wants to dive in further: https://www.linkedin.com/posts/alexanderchen_canneslions2024-activity-7209953756153528320-z7FN?utm_source=share&utm_medium=member_android
JH Choi
1w
https://bit.ly/4alXXPf https://bit.ly/3TmdcSd https://bit.ly/48hsb3Z https://bit.ly/47PTXE1 https://bit.ly/42IDel3 https://bit.ly/3I10qBw https://bit.ly/4bw0XZM https://bit.ly/3utAVpv https://bit.ly/3wjJLGJ https://bit.ly/4bDvW6e https://www.linkedin.com/posts/jongchoi_smarp-snapshot-210-googles-social-media-activity-7193089080920870912-SqeC
Love all the colors and the smiles. I’m looking forward to the day when we can really have personalized ads with consent and control - all powered by a lot of 🤖 s you fully control.
Asim Aftab
3w
People often focus on AI taking over human tasks but ignore the part where it’s useless without human intervention. Think of a prompt, for example, unless your prompt is exact, the AI can’t really benefit you. You righly mentioned that human creativity is the the piece of the puzzle that will always remain and can never go away! However, people definitely need to walk side by side with AI and upskill to ensure they drive productivity using AI and not the other way around.
Thomas Brady
3w
Most copy and ads are garbage, so kind of surprised to hear you say that AI will never take the place of human creativity. It’s almost like you have no idea about creative processes.
Sounds inspiring! I love the idea of AI enhancing our creative potential while still valuing the human touch.
Nidhi Gupta
3w
Perfectly put, creativity with control is what makes it unique and useful!!
Thanks for taking the time to write this up, I love the advertisers are finally taking this seriously.
Ana O.
1w
Interesting event
Head of Cloud Marketing @Google | Innovative marketer | AI 4 Business Evangelist | Mentor | Advocate for women & girls | IAmRemarkable Platinum facilitator
2wIt's exciting to see how AI is empowering marketers to push the boundaries of creativity. As you rightly pointed out, AI is a tool that amplifies our potential, not a replacement for human ingenuity. The emphasis on "creativity with control" is spot on, as responsible AI development and usage is crucial. It's about striking the right balance between innovation and ensuring ethical, fair, and transparent use of this technology. That's the key to truly unlocking the transformative power of AI in marketing and beyond.