Vidhya Srinivasan’s Post

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Thanks MIT Technology Review for including my perspective on "Big Problems that demand bigger energy." Here's what I shared: Our collective response to the climate crisis requires systemic, global change to make economies more sustainable. The potential for AI to transform business is discussed daily, but there is less focus on its ability to accelerate solutions to climate change. AI can be used to provide better information to individuals, improve prediction and forecasting, and optimize how organizations operate. Equally, we must continue to find ways to reduce the environmental footprint of AI models. This new era of technological innovation will be transformational in creating a more sustainable, resilient future. https://lnkd.in/gk8b_BM7

It's fantastic to see your insights featured in MIT Technology Review, especially on a topic as critical as leveraging AI for addressing climate change. You've aptly highlighted the dual role AI can play – both as a tool for advancing sustainable practices and as an area needing its environmental impact reduced. The emphasis on AI's capability to enhance decision-making, forecasting, and operational efficiencies in the context of climate action is particularly insightful. It's a reminder that while we harness the power of technology for positive change, we must also be mindful of its ecological footprint. Your perspective sheds light on the complexities and opportunities at the intersection of technology and sustainability, underscoring the importance of innovation in our journey towards a more resilient and sustainable future.

MIT Technology Review asked a range of scientists, journalists, politicians, entrepreneurs, activists, and CEOs: what are the hardest problems at the intersection of technology and society that deserve more attention? The answers are divergent and sometimes surprising. If you read it by category (climate, policy, and so on), the storylines are fascinating. This one, from the very wise Sherry Turkle, was classified as AI, but I'd call it public health. "Human relations are rich, messy, and demanding. We clean them up with technology." Or we try to, at least. Not sure most technology products are succeeding. https://lnkd.in/emwTMDz8 (Pair with: now we sit in our cars and eat alone in the parking lot. https://lnkd.in/epppMwPA)

"As we increasingly call on all the senses to connect with communities, the only question remains: why wouldn’t you want a sonic brand?" WPPiQ and I had a great conversation on #sonicbranding and how this is now a compulsory dimension of every brand. Having this capability inside WPP can leverage existing and future work we do for our clients around the world, making brands more connected than ever. Following the announcement of WPP heavily investing in AI technology in 2024 - Our AI fueled tools, the #sonichub, unique in the industry, help our clients in their sonic journey, so the question "why wouldn’t you want a sonic brand?" becomes rhetoric 🙂 Read the feature here: https://lnkd.in/drN2BUEk #soundbranding #sonicidentity amp sound branding #wppiq

Really appreciated the thoughts of so many great thinkers in their fields in this MIT Technology Review article, which asked people to summarize in 75 words or less to weigh in on the hardest problems in tech we should be more focused on. My contribution: “In our digital age, an unseen challenge has arisen: our very thoughts are under siege. As algorithms grow smarter and brain-sensing tech looms, technologies don’t just predict but decode and shape our desires and decisions. The human mind is being softly hacked without our even realizing it is happening. We need to shift our focus to developing comprehensive, global safeguards that uphold our right to think freely—the right to cognitive liberty.” Check out this great collection. It’s certainly pushing me to think harder about many of the issues discussed.

FUTURES # 7 - The Real, the Unreal and the Reinvented.    Next Wednesday, 13th September at 12pm AEST we'll be sharing the latest marketing and communications insights collected throughout Cannes Lions, Rising Festival, SXSW, TEDx, Cannes in Cairns and Nudgestock. We'll explore real ways to deliver authenticity and brand purpose, AI and its role in communications and the reinvention of traditional marketing techniques.    Register your interest via the link below to uncover trends that are cutting through the noise to create influential moments in culture and impactful work for organisations. https://lnkd.in/grhWeAkd #OgilvyPR #FutureTrends #MarketingInsights

What are the hardest problems in tech we should be more focused on as a society? Technology is all about solving big thorny problems. Yet one of the hardest things about solving hard problems is knowing where to focus our efforts. There are so many urgent issues facing the world. Where should we even begin? So we asked dozens of people to identify what problem at the intersection of technology and society that they think we should focus more of our energy on. We queried scientists, journalists, politicians, entrepreneurs, activists, and CEOs. Some broad themes emerged: the climate crisis, global health, creating a just and equitable society, and AI all came up frequently. There were plenty of outliers, too, ranging from regulating social media to fighting corruption. https://lnkd.in/g8-GjVU6

Some great reading! "Life" (F. Buehler) & Tech moves fast, but we move faster. 🚀 Check out our latest blog post for an inside look at 4 Pillars for Harnessing the Power of Experiential Technology. It’s the ultimate guide for navigating the digital landscape like a pro! Read more here and don't forget to #getyourTiLTon

In a world bustling with complexities, finding the right problems to solve is perhaps one of our greatest challenges. Technology, our ever-evolving ally, has the power to tackle substantial societal issues. But where should we concentrate our collective energy for the most impact? In a recent exploration, MIT Technology Review heard from a diverse spectrum of experts – scientists, journalists, politicians, entrepreneurs, activists, and CEOs. They were asked to identify the pivotal challenges at the crossroads of technology and society that demand our attention. Among the resounding themes were the climate crisis, global health, the pursuit of justice and equity, and the profound influence of AI. Read more below. #TechSociety #Innovation #GlobalChallenges #TechnologyLeaders #FutureSolutions #SocietalImpact #JoinTheConversation