Squiz’s Post

Discover how Monash University transformed its digital presence 🚀 Join us for an exclusive webinar on Thursday 25th July to find out how the power of a design system has allowed the team to create on-brand experiences at scale. Hear from Amin Foda, Director of Marketing Infrastructure at Monash University, and Anthony Nigro from Squiz as they share: 1️⃣ Strategies for implementing a successful design system 2️⃣ Aligning with organizational priorities 3️⃣ Gaining stakeholder buy-in 4️⃣ Tangible benefits and results 5️⃣ Practical steps to get started Learn how to create consistent, on-brand experiences at scale across all your digital channels! https://lnkd.in/gH5_EYdX Register 👆 🇦🇺 11:30 am AEST 🇳🇿 1:30 pm NZST #DigitalMarketing #Technology #DesignSystem

Major challenges this year: 1️⃣ Keeping up with the pace of change 2️⃣ Identifying the right tech to help Success now requires a fundamental shift – new mindsets centered on agility and iterative planning. This blog explores the strategies, structures, and stakeholder management required. p.s. infographic inside 👇 #DigitalMarketing #Technology #DXP

This week on ✨ Squiz News ✨ 1️⃣ Orgs find AI confusing and daunting. Anthony Nigro shares tips on where to start. 2️⃣ John-Paul Syriatowicz tells us how to adopt iterative planning – enabling orgs to pivot with market shifts. 3️⃣ We tackle the Frankenstack. With expert advice from Samantha Goble at XCentium. Discover more 👇 #DigitalMarketing #Technology #DXP

👏 We love these results 👏 UHI utilizes Search and Optimization capabilities. They were struggling against accessibility issues and building a cohesive brand whilst managing separate college websites. Now... 📈 Improved web visibility 📈 Faster page loads 📈 Better search accuracy 📉 83% reduction in accessibility issues The story continues... https://lnkd.in/g8KfQ96B #DigitalMarketing #Technolgy #DXP

Anthony Nigro describes a composable DXP... 💬 It's not just about being able to plug things together and make a digital experience. It comes to ensuring that whatever function that you're creating from a digital experience can be supported regardless of what technology is changed... A CRM for instance can be critical for a digital experience. If I'm using a CRM, it should have common interfaces where data can flow... It means that I can change from one CRM to another and have it not disrupt my digital experience. It means that it would still feel like the same platform. 💬 ✅ Seamless data flow ✅ Flexible and future-proofed tech ✅ Consistent user experiences

Creating DX shouldn't be hard ❌ Marketing teams – do you experience any of the below when building digital experiences? 1️⃣ Martech overlap – your tools provide the same service 2️⃣ Siloed solutions – your tools struggle to let data flow between different systems 3️⃣ Low productivity – your MarTech stack is hard to use If you answered yes ✅ to any of the above, it's time to assess the value of your tech stack. Remove duplicative, siloed solutions that suck up limited budgets. Remove customer data risks due to a loosely secured mess of third-party integrations Remove hard-to-juggle tools that reduce productivity. In this AMA session, Tom Kirkby and Samantha Goble dig into how you can assess your current stack's capabilities, reduce costs, and deliver consistent ROI. https://lnkd.in/g9R4q3Wm #DigitalMarketing #Technology #DXP