What's the biggest thing you have ever ordered on Amazon Prime? Some multi-box patio furniture? Maybe a mid-sized appliance like a mini-fridge or grill? The world of oversized products on ecommerce marketplaces doesn't end there. Our customers buy items like 8,400-gallon above-ground pools and are pleasantly surprised when they get a pallet-sized item delivered quickly. How do we do it? LTL (Less Than Truckload) shipping involves transporting products or goods that don't require a full truckload but rather only need a portion of the truck space. Although LTL shipping is a well-established method in other retail situations, it's a relatively unexplored solution in the world of marketplace ecommerce. In our latest article, we share what we've learned from utilizing LTL shipping as experts in Prime-eligible oversized products. Read about the benefits, challenges, and the cost breakdown of LTL shipping here.
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Hello, We are Spreetail. Your full-service ecommerce acceleration partner, built to simplify and scale online sales for hard-to-ship products and more. Our model is simple: 💸 Buy - We invest in your success from the start by cutting a large wholesale purchase order. 🛒 Sell - We expertly list & sell your products across 12+ of the top ecommerce marketplaces & channels. 📦 Ship- We deliver fast; next-day fast to 80% of the country by shipping from our seven nationwide fulfillment centers. 📈 Grow- We accelerate your ecommerce growth with strategic, data-based decisions custom to your unique performance and trends across the web. If you struggle with Prime eligibility, marketing and advertising, hard-to ship items, getting on new marketplaces, and channel control, we can help. Get in touch 👇 https://lnkd.in/gf-nDBTv
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Happy 4th of July from Spreetail! Hopefully all your sports & outdoor, patio, grilling, and party supplies orders arrived with time to spare. Curious what people are buying on Amazon to prep for the long weekend? Here are the top-selling items on Amazon from earlier this week in the categories that make 4th of July... 🎇 🎆 Shine 🎆 🎇.
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July is one of our favorite months here at Spreetail. We are fully in the swing of summer, which is the peak season for many of our brands. The dates for July's Amazon Prime Days were recently announced (July 16th and 17th), giving us even more to look forward to. This month's newsletter covers: 🎆 July Prime Day preparation 🎆 🗽Spreetail's NYC partner event recap 🗽 🛋️ Maven Lane success story 🛋️ 💡Our latest ecommerce resource articles and more💡
Spreetail Monthly: July ‘24 Edition
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‼️ 📰 Big week in ecommerce news. 📰 ‼️ We are excited to break it all down tomorrow at 11AM ET. Join Spreetail’s Creative Marketing Manager, TJ Marchesani ⚡️, Director of Channels Management Kevin Lamb, and Sr. Business Development Manager, Nelson Micek, for our weekly Checkout. 🛒
The Ecommerce Checkout | 6.28.24
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🙅♂️ Multiple resellers compete for nickels 👍 Singular full-service partner maintaining retail integrity
A few weeks ago, I was talking with a furniture brand who told me (not in their words) how VERIFIED third-party sellers are hurting their brand control and contributing to a declining market share online. In the furniture category, there’s not a lot of brand recognition, so your price is your competitive advantage. Typically, brands know the margin they need to make and then will allow any reseller who wants to attempt to list and sell their products through any channel possible. As a seller, this system is great. You’re not buying the product up front. You’re not stocking it. On channels like Amazon or Walmart you don’t even need to create a new listing – just slap your offering up there with everyone else. You’re likely paying for the product 30-60 days after you sell it on a credit card that gives you another 30ish days before the cash finally comes out of your pocket. As the brand, this isn’t all bad. Having multiple sellers ensures reaching the lowest possible retail price based on your cost...which, in a commoditized market, would typically mean maximum amount of top line sales. You charge everyone the same price and just let the resellers duke it out on who can take the smallest margin and the brand wins, right? Wrong. The first loser in these situations is the end consumer. The resellers are forced to compete for nickels, thus they aren’t at all focused on the customer experience. Their only focus is listing as many products as possible to turn those nickels into dollars. Bad reviews for the brand? Who cares! Declining market share for the brand? Oh well, we’ll list all of the other brands! They don’t have any inventory so they’re not at all invested in any singular brand. This leads to the second and ultimate loser in these relationships – the brand themselves. Thin margins, poor customer experience, and no control. It's a cycle many brands are finding themselves in right now, which is why swapping those multiple third-party sellers for a singular full-service partner who can help maintain retail integrity, advertise appropriately, and be equally invested in a brand’s success is becoming a much more attractive option.
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Step aside traditional media. We're entering the era of retail media. 😎 Retail media is now poised to surpass TV advertising in spending, driven by higher conversion rates and direct ROI. It's no surprise, given that: - Reach: TV has a broader but less targeted reach, while online marketplaces offer highly targeted advertising. - Cost: TV advertising is generally more expensive, both in production and airtime, compared to the flexible and often lower costs of online marketplace advertising. - Effectiveness: TV is excellent for brand building and mass awareness, whereas online marketplace advertising excels in direct response and conversion tracking. - Measurement: Online advertising provides more precise and immediate metrics, making it easier to measure effectiveness and ROI. In the 10 years since marketplaces like Amazon allowed brands to boost their products in search results, the retail media advertising category has rapidly grown to become the No. 2 ad spend channel, with no signs of slowing down. Which leaves us with one question: Is your brand advertising on your top marketplaces?
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Our latest case study explores Maven Lane’s journey from a new-to-market concept to a well-established brand across multiple marketplaces. Learn how Spreetail helped them: - Improve BSR by an average of 93% across their entire assortment. - Generate 4.5-star ratings on all best-seller items - Improve advertising impressions by 29% - And, improve product BSR by an average of 93% https://lnkd.in/gy_ANRij
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Sometimes, saving requires thinking outside the box—or in this case, outside the single box. Enter multi-box shipping: a game-changing strategy that breaks down bulky items into manageable parts, cutting costs and speeding up delivery. In our latest article, we explore the necessity of multi-box shipping for big-and-bulky items, sharing real-life solutions we implement for our brand partners every day. 💰 Cost Efficiency: Smaller boxes often mean lower shipping rates and reduced fees. 🚚 Prime Eligibility: Qualifies for faster Amazon Prime delivery. 📦 Customer Experience: Easier-to-handle packages for smoother home deliveries. ✅ Increased Delivery Success: Fewer issues with size restrictions and delivery failures. Read more to see how multi-box shipping can transform your shipping strategy and enhance customer satisfaction.
Ecommerce Fulfillment Guide: Multi-Box Strategies on Amazon
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🚨 Spreetail is launching a new weekly series. 🚨 Every Friday at 11AM ET, we'll chat LIVE about the latest in the world of ecommerce. Each week, we are putting together a different panel of Spreetailers and friends from across the ecommerce industry. This Friday, join Spreetail’s Creative Marketing Manager, TJ Marchesani ⚡️, B2B Marketing Director, Rachel Libby, and Sr. Director of Business Development, Jeff Ross, for our first Checkout. 🛒 See you Friday. 👋
The Ecommerce Checkout | 6.21.24
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