Spreetail Monthly: July ‘24 Edition

Spreetail is gearing up for Prime Day! Over the last six months, our Amazon Marketplace Team has focused on leveraging insights from last year’s three key Amazon events—July Prime Day, October Prime Day, and Cyber-5. This work has culminated in a new event playbook that allows us to track, plan, and adjust based on real-time performance more efficiently than ever.

During Amazon’s July Prime Days (July 16th and 17th), we will be running over 800 deals across Spreetail’s catalog. Through our relationships with the Amazon team, we are excited to expand our promotional capabilities to all of Amazon’s deal types for our brand partners, whereas historically, we only had access to coupons. Promotional days are opportunities for aggressive jumps in Best Seller Rank and have a halo effect on brand growth trajectory.  We are eager to see both the short-term and long-term growth from these upcoming Prime Days for sought-after brands like Chargepoint, Maven Lane, Total Gym, Bear Mountain BBQ, and Ksports.

Meeting Brands in NYC

Our Growth Team recently hosted a successful event in New York City! The goal was to bring a variety of brands and the Spreetail team together to create opportunities for collaboration and meaningful connection.

By stepping away from a meeting room and spending time with brands in an electric environment, we were able to focus on sharing insights into how we can best work together to solve problems.

Overall, the NYC event has proven to be a pivotal moment for our business development and merchandising teams, fostering new opportunities, and strengthening existing relationships. This success underscores the importance of strategic, in-person engagements in driving our business forward.

Resources

Multi-Box Strategies on Amazon

Have you ever tried to get furniture delivered from Ikea? Fast and free delivery on ecommerce orders is not something they prioritize. Why? Because it’s hard to do. Their assortment is full of big-and-bulky items that often come in multi-box packs. A logistical nightmare.

Enter multi-box shipping—a shipping strategy that breaks down bulky items into manageable parts, slashing costs, and accelerating delivery times. Learn more about this efficient fulfillment strategy in our latest article.

Influencer Marketing: The Hidden ROI Opportunity

Over the past decade, the list of people we "know, like, and trust" has grown to include our highly personalized collections of accounts across Facebook, Instagram, YouTube, X, and TikTok. Now we are selling in a world where influencer marketing has expanded beyond its direct-to-consumer roots to become a vital component of marketing on marketplace channels.

In this article, we discuss how marketplace sellers can leverage ecommerce influencer marketing on channels like Amazon, Walmart, and Target to achieve over-performing ROAS.

Maven Lane Case Study

From the beginning, Spreetail’s mission was to enable Maven Lane’s goals of affordability and accessibility. To accomplish this, Spreetail created a multi-marketplace strategy to help drive down operational costs, allowing Maven Lane to price competitively while still turning a profit.

See how we achieved a 93% BSR improvement in our latest case study.

Ecommerce Checkout

Spreetail is launching a new weekly series.

Every Friday at 11AM ET, we'll chat LIVE on LinkedIn about the latest in the world of ecommerce. Each week, we put together a panel of Spreetail experts and friends from across the ecommerce industry to dissect industry news and have some fun. This month we covered TikTok’s million-dollar livestream, Amazon’s direct-from-China marketplace, and more. Click here to see our events.

Featured Industry News

Monos CEO finds that brick-and-mortar stores drive 40% of ecommerce: Source Link

Target and Shopify announce partnership to expand Target Plus assortment: Source Link

Salesforce predicts that 7% of Black Friday sales will move online in 2024: Source Link

TikTok breaks records with a first-of-its-kind $1 million shopping livestream: Source Link

Chart of the Month

Retail media is now poised to surpass TV advertising in spending, driven by higher conversion rates and direct ROI. It's no surprise, given that:

• Reach: TV has a broader but less targeted reach, while online marketplaces offer highly targeted advertising
• Cost: TV advertising is generally more expensive, both in production and airtime, compared to the flexible and often lower costs of online marketplace advertising.
• Effectiveness: TV is excellent for brand building and mass awareness, whereas online marketplace advertising excels in direct response and conversion tracking.
• Measurement: Online advertising provides more precise and immediate metrics, making it easier to measure effectiveness and ROI.

In the 10 years since marketplaces like Amazon allowed brands to boost their products in search results, the retail media advertising category has rapidly grown to become the No. 2 ad spend channel, with no signs of slowing down.

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