Sonia Carreno’s Post

Over the moon about IAB Canada winning the “Most Impactful Privacy Product or Service” award for TCF Canada at this evening’s PICCASO Award Gala! This project has been many years in the making and took a global village to bring across the finish line. A big thanks to the organizing committee and the esteemed judges for bestowing this honour on our team. How fun to hit the stage with Jill Briggs for this win. Big congratulations to our peers at Digital Advertising Alliance of Canada (DAAC) for taking home the Non-Profit Leadership Award! Tonight was a great night for the online advertising industry. Together we have made some big strides in solving for compliance, best practices and paving the way for a sustainable future of privacy protected advertising in Canada. Thanks to our working groups, our community and the IAB Canada Board of Directors for supporting our efforts to ready our industry for privacy legislation. Jeff Lancaster Gah-Yee Won Bryan Segal Ann Duggan Jay Aber Andrew Saunders Alex Gardner Eric Morris Derek Bhopalsingh RJ Pauloski Ivan Pehar David Phillips Leanne Gibson Andrew Myers Jeff MacPherson Matt McGowan Tamir Bar-Haim Joanne Crump Brad Jeffrey Erin McGrath #privacy #awards #recognition  

Come work with us! If you’re interested in policy and would like to build a career in the digital advertising sector or are currently in it and would like to approach it from a different angle, this is a great position! We are a small passionate team that is dedicated to supporting the industry. #jobs #digitaladvertising #careers #policy #advertising

IAB Canada Members are getting ready to represent on a global stage at Cannes Lions 2024 next week. We're excited to provide our annual IAB Canada member itinerary for any Canadians looking to be in touch with IAB Canada digital media leadership members on the ground. Reach out if you'd like to connect! #CannesLions2024 #community #leadership #connecting #digitalads

Another groundbreaking release from IAB Tech Lab. Grateful for the IAB network and how it consistently brings the community together to crack on solutions designed to keep the industry ahead of mounting compliance requirements. #datadeletion #data #digitalads

Great morning discussion about first party data and how to leverage it. Eric Morris and Ivan Pehar were not short on insights. Get consented data, leverage what you have before mourning what you might not have in the future and explore the magic of connecting contextually with consumers - there’s power in music and entertainment! #retailmedia #data #digitalads

Had a great time catching up with Victor for Episode 100. Victor Genova - you’re a pro and deserve an interview yourself! I’m pretty sure we did not mention AI - and am low-key proud of that. #podcasts #iabcanada #digitalads

ICYMI - IAB Tech Lab has developed comprehensive guidance to help navigate the complexity of ID solutions as we move closer towards cookie independence. Thanks Patti Summerfield and Media in Canada, for covering this important release from IAB Tech Lab - to access the guidance, see comments. #idsolutions #PETs #digitalads #advertising #data

Great morning at the WFA Global Marketer Week event today. Some amazing insights from outstanding marketers like Marcel Marcondes , Solitaire Townsend and Allyson Witherspoon Big thanks to Judy Davey for inviting IAB Canada to partner in a wonderful celebration of international leaders. Favourite morning session? Hard to decide but the gap between values and actions for consumers was a story to get behind. It’s time for marketers to focus their efforts on helping consumers to do right by the environment and right by society. Innovate and deliver products that are accessible and don’t suck. Favourite moment? Getting a chance to share direct appreciation for Dr. Marcus Collins and his great book “For the Culture”. #marketing #sustainability #Advertising #digitalads