Simon Kringel’s Post

𝐌𝐚𝐣𝐨𝐫 𝐫𝐞𝐜𝐨𝐫𝐝 𝐥𝐚𝐛𝐞𝐥𝐬 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐬𝐮𝐢𝐧𝐠 𝐀𝐈 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐟𝐨𝐫 𝐜𝐨𝐩𝐲𝐫𝐢𝐠𝐡𝐭 𝐢𝐧𝐟𝐫𝐢𝐧𝐠𝐞𝐦𝐞𝐧𝐭 🎵👮♂️ As AI technology continues to advance, its application in music creation is growing rapidly. However, for brands, this innovation comes with significant risks that shouldn't be overlooked. ❎ 𝑳𝒆𝒈𝒂𝒍 𝑪𝒐𝒏𝒄𝒆𝒓𝒏𝒔 These high-profile lawsuits have revealed that generative AI models can inadvertently infringe on copyrighted material, putting brands at risk of legal battles. ❎ 𝑾𝒉𝒚 𝑰𝒕 𝑴𝒂𝒕𝒕𝒆𝒓𝒔 Using AI-generated music may seem cost-effective and innovative, but brands could potentially face expensive litigation, damaged reputation and distrust from consumers. ❎ 𝑻𝒉𝒆 𝑺𝒂𝒇𝒆𝒓 𝑨𝒍𝒕𝒆𝒓𝒏𝒂𝒕𝒊𝒗𝒆 Partnering with a sonic branding agency (like Unmute // Sonic Branding Agency) is the best way for brands to make sure that their music is both uniquely crafted and compliant with copyright laws. By making informed decisions, brands can protect themselves from legal pitfalls and uphold the integrity of creative work. https://lnkd.in/dMGehBg8 #ai #copyright #sonicbranding #brandsafety #compliance

We've given our first interview to Billboard Magazine 📰 ✏ Representing Unmute // Sonic Branding Agency I was asked about AI, jingles and how we see #sonicbranding has changed the ad music landscape. Turned out to be an interesting discussion with Steve Knopper about the current and future state of the advertising music/audio industry. Here's a link to the article (which does require a subscription to access): https://lnkd.in/d6NUiDuJ

Wanna work in the music business? 🎸 After 20+ years in the industry, I've discovered countless ways to carve out a niche in music. At Unmute // Sonic Branding Agency, my partner Daniel and I have found ours with sonic identities and sound design for brands. Here's a guy who chose another path - one I bet you never thought of. And how cool is this job btw? Conductor to the fans...🏀 🎹 #NBA #sonicbranding #vitalorgan #careerpath

My old friend Noel sharing his opinion on the music business (and consumerism) Though he might be a bit hard on 99% of the customers you gotta love his frankness. "The customers don't know what they want" somehow resonates with me 🤔 Let's always try to "surprise" them and not just give them what they expect. Something we definitely strive for at Unmute // Sonic Branding Agency Are you agreeing with good ol' Noel here? #truthteller #exceedexpectations #sonicbranding #oasis

Struggling with common brand challenges? Here are 5 well-known pain points, where 𝒔𝒐𝒏𝒊𝒄 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈 can make a difference 🛠 🎵 If you are a marketer, brand owner or designer, always looking for new ways to leverage your brand, you might recognize some of these challenges. 👉 Consider sonic branding as a way to overcome them - and revolutionize the way you manage your brand together with Unmute // Sonic Branding Agency #sonicbranding #brandrecall #brandequity #brandaffinity

We all do it... Wait impatiently for the "skip ad" button to appear on YouTube. So attention YouTube advertisers! Because viewers can skip ads after 𝟓 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 the window for brand recall is very short ⏰ Therefore making a memorable impression 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲 is crucial. Using a #soniclogo to front-load your brand's presence can make all the difference💡 Introducing your brand's unique sound at the beginning of your ad isn't just innovative; it's strategic. #sonicbranding #youtube #lifehack #audiobranding

I'm honored to represent Unmute // Sonic Branding Agency as a member of the judging panel for Transform Awards North America 2024. Transform magazine honors and rewards the most innovative, creative and successful brand work across the world 🌎 Covering five regions, each of the prestigious award programmes focuses on specific aspects of the branding process and provides a platform from which to benchmark and showcase excellence. The late entry deadline is May 31, 2024. If you're interested in participating please get in touch with Olivia at oconnelly@transformmagazine.net. To find out more about Transform Awards North America visit: https://lnkd.in/dmXTcATF #sonicbranding #sounddesign #unmute #audiobranding

Does banking have a sound? Well, Bank of Ireland sure does 🎵 🇮🇪 Last year the sonic identity for Bank of Ireland, created by Unmute // Sonic Branding Agency, was rolled-out and we're happy to see how it's being used across their brand communication. Like in this new campaign introducing their EcoSaver Mortgage. A key brand asset is the 𝐬𝐨𝐧𝐢𝐜 𝐥𝐨𝐠𝐨 which took inspiration in the Bank of Ireland mantra “Begin” and is reflective of both their Irish legacy and modern banking. Hats off to Ann Cromie, Paula Murphy, Naomi Keating, Ruth Brady, Richard Waring, Dawn Bailey, Robert Hyland and Anne Mulcahy for a great collaboration and execution. #sonicbranding #sonicbanking #brandidentity #brandasset

Are you familiar with the 𝐦𝐞𝐫𝐞 𝐞𝐱𝐩𝐨𝐬𝐮𝐫𝐞 𝐞𝐟𝐟𝐞𝐜𝐭? If you work with branding you should be💡 It refers to the psychological phenomenon where repeated exposure to something increases our liking and preferences for it. In other words: the more you are exposed to something, the more you like it. This phenomenon is very useful especially within #sonicbranding as a familiar sound or melody delivered consistently can transform passive listeners into engaged and long-term customers. ✅ Exposure. ✅ Repetition. ✅ Consistency. And Bob's your uncle.