ShowHeroes Group’s Post

⚽ Question for Football fans: How does the following make you feel? Reel Madrid P-S-G MANCH UNTD a-Rsenal Liver Pool F-C It's pretty uncomfortable right? Speaking to your audience the right way is so important. Even small differences, that from outside might seem harmless, can be super damaging to brands. All fans want to treated with respect and spoken to in their own language. Not just with brand's voices but their actions and visuals. ... And Incase you didn't feel awkward enough, here's probably the worst kit ever made. Be genuine #sportsmarketing #esportsindustry #branding #sportsindustry

How can brands successfully partner with sportspeople? 🤝 Creative Director Greg Double sat down with England rugby player Anthony Watson in the latest episode of Passion Powered Patter 🎤 🏉 We explored authentic brand partnerships with athletes and how to leverage talent to drive consideration and cut through with audiences. Watch the full episode below and check out the full series, linked in the comments 🔗 #PassionPoweredPatter

Everything you need to know in #SportsBiz today:   1. Everton Football Club sign multi-year, £20m+ kit deal with Castore as UK-based investment firm makes new bid for club   2. Fox Sports takes IndyCar away from NBC from 2025 in new multi-year rights deal    3. WNBA media rights valued at $60m per year within new NBA deals, says the Washington Post   4. Liberty Global to acquire Warner Bros Discovery's 65% stake in Formula E    5. Big 12 in talks with Allstate for overs naming rights deal as CVC eye up investment, reports The Athletic   6. X Games to shift to year-round league format in 2026   7. Premiership Rugby final draws peak audience of 1.25m on TNT Sports and ITV   8. Wimbledon prize pot increases to record £50m   9. Qatar Airways becomes title sponsor and official airline of Premier Padel   10. USL Super League and Peacock sign multi-year streaming deal   Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

MARK YOUR CALENDARS! 🗓️ You don't want to miss this amazing conversation between Lara Krug and Jennifer Halloran moderated by our very own Julie Andreeff Jensen! SPORT BEACH 2024 will be one for the books! 🏆 #SportBeach #WomenInSports #SportLeaders #JasperAdvisors

Everything you need to know in #SportsBiz today: 1. Ligue 1 targeting 2.1m subscribers and €578m revenues for DTC channel, says L'EQUIPE 2. 13.1m tune in on BBC One for England's Euro 2024 draw with Denmark 3. Stanley Cup game seven expected to provide $12m ad boost for ESPN after game six delivers 4.2m viewers 4. 25.7m viewers tune into ARD for Germany v Switzerland - 73% market share 5. Frauen Bundesliga to expand to 14 teams for 2025/26 season 6. Pittsburgh Pirates announce multi-year jersey patch deal with Sheetz 7. Las Vegas Aces confirm sell outs for all regular season home games 8. WRC to race in Paraguay for the first time from 2025 9. Arbitration court rules in Haas’ favour over Uralkali sponsorship termination 10. Boyd Gaming interested in acquiring ESPN Bet operator Penn Entertainment, reports Reuters 11. Mubadala Capital acquires SailGP series' first South American team 12. FOX Sports announces rights deal for Women's Euro 2025 13. Casper Ruud named as Christian Dior Couture ambassador ahead of Paris 2024 14. Afcon 2025 confirmed for December-January slot   Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

Next week on The Bucket List - we will be focusing on the phenomenon that is the #WorldDartsChampionships and the brilliance of the Professional Darts Corporation. Brought to you by AYNE - are you not entertained? podcast

Everything you need to know in #SportsBiz today: 1. Real Madrid C.F. top Deloitte Football Money League as English clubs experience slight dip 2. Utah Jazz owner Ryan Smith initiates NHL expansion process to bring a team to Salt Lake City 3. All Women's FA Cup fifth round fixtures to be broadcast live in UK for the first time 4. NASCAR's media arm is raising funds for digital expansion drive 5. Ferrari reportedly set for sailing venture into ocean racing 6. Inter Miami CF confirm Royal Caribbean front-of-shirt sponsorship 7. Global viewership for Formula E's Mexico ePrix surges by 57% 8. Puma sees share price drop after preliminary report details decline in Q4 sales 9. Peacock's NFL wild card game drives record 2.8m subscriber increase 10. Skydance Media reportedly exploring takeover of Paramount Global 11. NBC to air Premier League in Cosm's 'shared reality' venues 12. ESPN secures US rights for World Surf League's 2024 Championship Tour 13. Tottenham Hotspur owner Joe Lewis pleads guilty in US insider trading case 14. Serie A CEO wants to use facial recognition tech to combat racism 15. Sky Sports said to be close to securing UK broadcasting rights for 2024 IPL 16. Barstool Sports and DraftKings Inc. in advanced marketing partnership talks   Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

This is amazing! Overall nearly 5m people watched the Darts final, alongside many more who followed the story as it unfolded in the news and on the TV. Who knew Darts could ever capture people's attention like this? Although it shouldn't necessarily be surprising, given a few signals we've seen along the way.. 1. Sports is smashing it out of the park from an audience perspective. Sky Sports audiences are up overall year on year and tournaments across all sports are breaking live viewing records. 2. A young talent coming up the ranks to (almost!) win, apparently from nowhere, especially in a sport where there's an 'establishment' has happened before - we saw similar in the US open with Emma Raducanu. Fictionalised in Ted Lasso, in Rocky, in so many epic films - we love an under-dog story. 3. When a sporting story makes it out in to the mainstream, it pulls audiences back in - see what happened with Drive to Survive and F1. Thank you Netflix. What is interesting about this Darts final is the profile of the audience it brought back with it - more upmarket (64% ABC1 vs. 47%) and younger (23% 16-34 vs. 13%). 46% of the audience were new to watching darts on TV.   I wouldn't count myself as a typical sports fan - I know little about the rules, or the players. But, I love the fact sport can pull people like me in with the stories, the rivalries and the nail-biting-edge-of-my-seat-can-they-do-it excitement. In another big year of sport there will, no doubt, be more of this to come. Sky Media UK #darts #tvadvertising

Bob Lynch nuggets are ALMOST as good as when the #ShufTwins leave a nugget or two in their Happy Meals. Bob - you are a maestro waving the conductor stick! 💥 Music artists have driven 1.6 Billion engagements on branded posts, 14X more than all US Pro Athletes combined (minus Messi) and 60X larger than all college athletes! 🤘 Metallica - who you might not peg as pitchmen - have over 15 endorsements, including with NetJets and YETI amongst others. 👑 The top two posts by Serena Gomez and Kim Tae-hyung (V) have more engagements (32M) than the total individual following of every NFL player. 📈 4 of the top 10 most engaging artists* are from South Korea and 7 out of 10 are female. (*total engagements on posts where a brand was mentioned) 👜 When Prada is name-dropped in a post, it generates the highest overall number of followers to hit the like button (1 out of every 10 followers). There's a big opportunity in this space, as 74% of brands currently do endorsements with only 1 artists (whereas for athletes, its <60%) - partially driven by collectives, players associations and scaled league deals.

What makes SportsVision the ideal business partner for your sports establishment? Here are just a few reasons. #SportsVision #SportsConsultancy #RescueMission #ReviveYourGym #GymEvolution #TargetAchievers