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But what did we actually learn? It's been one month since Cannes Lions and we have analyzed the major trends that define the experiential side of the festival. Read the full report here: https://hubs.ly/Q02HcBMd0

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

With the arrival of 2024 comes the 2024 festival circuit! We’ve already begun our festival attendance, with Development Manager, Rae, attending RealScreen East– the largest unscripted TV network event in the US – in early February! Attending industry events such as festivals is incredibly valuable for us at Legacy for several reasons! 🤝 Networking Goldmine: The power of face-to-face connections cannot be overstated. Engaging with fellow filmmakers, producers, and industry professionals has opened doors to exciting collaborations and partnerships that go beyond the festival circuit. 💬 Relationships Matter: Beyond the screening rooms, the informal gatherings and industry events have been a fantastic space for building genuine relationships. Personal connections foster trust and understanding, creating a solid foundation for future collaborations and projects. 📈 Market Insights: Attending panel discussions and workshops has given us invaluable insights into industry trends, emerging technologies, and market demands. Staying ahead of the curve is essential; these festivals provide the perfect platform for staying informed. 🚀 Spreading Legacy Goodness: It's not just about our films; it's about building the identity and ethos of Legacy Pictures. Our physical presence at these events allows us to showcase who we are, what we stand for, and the values that drive our creative endeavors. Film festivals aren't just events; they're a strategic part of our success story. The connections made, the insights gained, and the brand exposure achieved contribute to a holistic approach that positions Legacy Pictures for continued growth and success in the industry. Excited for the future and the opportunities that these festival experiences will bring to our passionate team! 🎉🎥 #LegacyPictures #FilmFestivals #Networking #FilmProduction #CreativeConnections #IndustryInsights #BrandBuilding #SuccessStory

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The WHY is powerful. Understanding motivation and how minds work are powerful. Love how creativity is defined as connector, of various different minds. There are multiple ways to reach out to people. Creativity is finding the one that works. Creative empathy is finding the connection that works. #marketing #creativity #creativeempathy #connection

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends

The Southeast Asian entertainment market is poised for remarkable expansion, with a forecast compound annual growth rate (CAGR 2022-2027) of 12.99%. This surge is projected to result in a substantial market value of US$537.70 million by 2027, offering increased opportunities in this dynamic industry. 🌐✨ 𝗡𝗼𝗼𝗻𝗧𝗮𝗹𝗸 𝗠𝗲𝗱𝗶𝗮 𝗟𝗶𝗺𝗶𝘁𝗲𝗱, a key player in the region's media and entertainment industry, sets new benchmarks of innovation and excellence. NoonTalk Media offers a comprehensive range of services, including artiste and talent management, multimedia, film and drama production, as well as event conceptualisation and management. Its multifaceted approach positions the company as a powerhouse shaping the media and entertainment landscape in Southeast Asia. 🚀 🔗 𝙍𝙚𝙖𝙙 𝙢𝙤𝙧𝙚: https://lnkd.in/gDTJb2WV NoonTalk Media Limited #NoonTalkMedia #EntertainmentMarket #SingaporeMedia #GEMCOMM #GC #InvestorRelations #GEMCOMMIndustryInsights #IndustryInsights #GEMCOMMClientFeature #GCCF #GEMDigitalMedia #SoutheastAsia

Was Barbenheimer the savior of cinema? With more than a 6.1% increase in ad spending after the announcement of the two blockbusters, the major screening event helped increase awareness for many brands across different channels while also increasing ad spending for cinema. A fitting conclusion to one of the most significant events in 2023. Learn more about new marketing trends and insights at dbrandria.com #LevelUpWithBrandria #KeepInMind #Brandria #DigitalMarketing #Barbie #Oppenheimer

Innovation in Corporate Entertainment: Trends to Watch The world of corporate entertainment is ever-evolving 🔄. Stay ahead of the curve by exploring the latest trends and innovative entertainment solutions that are reshaping corporate events. #EntertainmentTrends #InnovativeEntertainment 🚀