Sherrie Rollins Westin’s Post

Who remembers Jessica Simpson’s show- Newlyweds? What was the most iconic scene from that show? If you said “Is this chicken that I have or is this fish?” then you are correct. Guess what commercial @chickenoftheseaofficial just released? Go check it out. Provide an emotion of the past when marketing to your customers and watch how it translates into success. • • #nostalgia #nostalgiamarketing #topmarketingagency #digitalmarketing #pinkdoor #socialmediamarketing #socialmediaagencies

Check out this interview with our CEO, Kyiana Williams, and Lydia-Renee D.! Sharing the tea on what's going on in the industry.

May is here, and it's your time to shine! 🌟 From Mother's Day celebrations to Memorial Day remembrances and everything in between, there's a wealth of topics to explore. Let's make your brand the star of the show! 📝✨ #theprpros #smallbusiness #maypitching #prstrategy #hottopics

Our clients are delivering on ingredient innovations with upcycling, greater functionality, and added health benefits for meeting consumer demand at #iftfirst Need help showcasing your best features and benefits? Reach us to learn how our team of developers can help you position your ingredients to other developers. #whatsculiNEX #innovations #cleanlabel #plantbasedfoods #ingredientsmatter

Say hello to our First Impressions Professional, Adilene Arreola. 👋🏼 One of our veterans at our West Indy branch, Ady is a jack-of-all-trades. She is always smiling, providing the gold standard of Customer Service to each individual who comes through our door. Let's dive into more about Ady below. We say at Morales Group, Inc that 'People strategy should be transformational, not transactional', that's how we do business. Ady is a people-person, as she shines her light for all of those who come through our doors seeking a better future for not only them but their family. "What I like most about working at Morales Group is that every day we get reminded to be a light for those who need it." When asking her who inspires her the most, two people came to mind. "My husband - he is always the one to make me feel like everything will be okay when I might not be feeling that way. He makes my world of chaos feel normal. My motivation to do what I do best every single day is God." 🙏🏽 Outside of Morales Group, you can find Ady enjoying time with her husband, friends and family. Her newfound hobby is supporting local business owners by trying new coffee shops around the city. Her pet peeve is one that...frankly, we understand. (😂) "Hearing someone chew their food." For someone we know to be amazing with meeting new people and seeing new faces, Ady has a Fun Fact that we didn't see coming. "I do TikToks all the time, but always leave them in my drafts because I'm too shy to post them." Help us celebrate Ady and all #WomenInBusiness for #WomensHistoryMonth.

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Which do you care about the most? Which team wins? Who has the best commercial? Is it about the halftime show? Or are you planning on watching the Puppy Bowl? We want to know...  #SuperBowlLove #morelove  #MoreAbundantEntrepreneurs

There are 29 links in the latest Study Guide from Quick Study, including a Linkin Park deep cut, the highlight reel of a Philadelphia Phillies designated hitter, a Thread of a mascot giraffe being consoled by a company that makes food bouquets, and the trailer for the new Meg Ryan movie. The other 25 links are (mostly) actual statistics and research that explain how brands have miscast their role in the lives of the people they want to buy their products & services, as well as what those same brands will need to do to win people back. Link in the comments for the full piece! #advertising #marketingstrategy #communitybuilding

This is a master class in short form video content! First the era of cringe millennial-core minimalism is DEAD!☠️ Creating and designing with minimalism in concept, color theory, typeface, branding, and beyond is over!! So aesthetically and conceptual I’m a fan of this commercial. But let’s analyze the commercial from a creatively executed sales funnel perspective. First the entry point of the funnel: Judge Judy and her iconic title sequence conveys attention-worthy entertainment across multiple generations. This broad-reaching, non-demo-specific, and familiar title sequence casts a wide net for potential viewers. Sticking with the sales funnel analogy these “viewers” would be Marketing Qualified Leads (MQLs). Moving to the maturation phase, the second step of the funnel communicates a relatable problem to the audience. Which in this case is having to spend top dollar for good skin care products. Infatically presenting the problem effectively filters out MQLs/viewers whose problems do not align, ensuring that the forthcoming solution resonates as a compelling selling point. Driving a higher sales conversion rate. Finally, step three entails resolving the problem posed to the audience, the e.l.f glowy skin serum. Which should secure the sale or drive the desired action. However, the brilliance of this commercial lies in scenes between steps two and three. Multiple cameos from various niche market influencers strategically appeal to unique hyper-specific market segments, without isolating or alienating another segment. Those crucial scenes enhances the overall effectiveness of the content by re-engaging the audience after the initial attention span clock runs out. And giving a seemingly personally tailored Easter egg to a variety of beauty product consumer demos. In a nutshell effective short-form video content should follow a sinusoidal wave pattern, with each wave cycle lasting roughly 3-8 seconds and each crest serving as an attention-grabbing moment. Bonus points to small and mid-sized businesses by incorporating hyper-niche authority-focused components. 10/10 in my book 👏🏾👏🏾. Hats off to the creative team. I can write a novel on how well and why the influencers in the video were selected but that’s a topic for another post. Thank you for coming to my TEDTALK lol.

"It takes little to be big." - Big Brothers Big Sisters Sparkle Bright, Santa, and everyone here at Twinkle Nights Holiday Lights believes making a big difference in a kid's life doesn't take much, but it's worth a lot. Our latest article includes ways to get involved with local programs and start making a difference in a child's life. https://lnkd.in/gwPA-wmt