Shelby Klaess (Parker)’s Post

Effective marketing strategies often combine elements of both performance marketing and branding. Performance marketing can drive immediate results and revenue, while branding efforts build a lasting foundation for sustained growth and customer loyalty. What happens when you simply bank on Performance Marketing and forget to build your brand? Click on the link below... https://lnkd.in/g9KHQV8f #rightbrainconsulting #marketingideas #digitalmarketing #socialmedia

Remember those days when we adored brands and trusted what they were selling? A brand name carried weight, a sense of security and familiarity. Back then, companies understood the power of building a brand and nurturing its image with their TGs. But the COVID-19 pandemic triggered a digital marketing tsunami! There was a surge in digital engagement as consumers, confined to their homes, turned to online platforms for everything from ordering food to summoning healthcare with a click. This presented a golden opportunity, but it also created a sea of noise. Brands were scrambling for online visibility and performance marketing shifted the paradigm. Targeted ads flooded our feeds, offering an array of alternatives to chip away at brand loyalty. Combining this with today’s toddler level attention span, "out of sight, out of mind" became the mantra. More on our blog... https://lnkd.in/g9KHQV8f #brandsareback #branding

In today’s digitally saturated, hyper-competitive market, it can be tricky to nail down exactly which tactics help keep your brand top of mind with consumers. However, we do know that consumers spend up to seven hours a day online, according to Oberlo. In our latest blog, we outline how to build an awareness campaign and which digital channels can best be leveraged to reach your awareness campaign goals ⬇️ https://lnkd.in/eD2btVgd #brandawareness #digitaladvertising #advancedTV

For brands who are considering to try #influencermarketing, here's a valuable article from Partipost to avoid common pitfalls brands fall into and leverage it the right way! https://lnkd.in/gqtTkAJK

The Changing Landscape of Consumer Brands: From Legacy to Creator-Led Dominance🚀 Check the image that vividly captures the shifting dynamics of the consumer brand market! 🔍 Observations: Legacy Brands' Decline: Most traditional consumer brands are facing a downturn. Their growth rate has been largely in the negative, signifying a shrinking market share and waning consumer trust. Rise of Private Labels: Contrarily, private label brands (including influencer or creator-led ones like Feastables) are experiencing an upsurge. Their growth trajectory is positive, showcasing increased acceptance and trust among consumers. 💡 Key Insights: The Trust Factor: The data underscores the vital role of trust. While legacy brands once held an unshakeable trust, the tables are turning. Content creators, with their authentic engagement, have fostered a deeper trust with their audience. This is now translating into purchasing decisions. Niche Appeal: Private label brands often cater to specific niches, offering tailored solutions that broad-based legacy brands might overlook. This specialized focus can drive intense brand loyalty and higher growth rates. Take "Feastables" for example.  Launched in January 2022 by renowned YouTuber, Mr. Beast, this brand skyrocketed to amass over $10 million USD in revenue in just a few short months and now projected to do more than $100 million in revenue this year, chipping away market share from legacy players. #ConsumerBrands #CreatorEconomy #InfluencerMarketing #TrustEconomy #mrbeast

Kantar’s Creative Effectiveness Awards celebrate the world’s most creative and effective ads. Learn more about how they make that all-important connection with their audience. Insights by Kantar | #Creative

Hey media buyers, wondering how to measure the effectiveness of your campaigns? Nielsen's Brand Lift Studies have got you covered. Unlock valuable insights to understand brand impact, optimize your media budget, and compare outcomes across platforms effortlessly. 🔍📈

Hey, digital marketers - here's something to kick-start your week. According to a study conducted between Razorfish and GWI, the youngest generation of consumers, Gen Alpha, will pose a significant challenge for brands, who will need to shift their strategies to appeal to this demographic. Let's dive in. Defined as those born in 2010+, Gen Alpha's unique characteristics are, as research states, a much more mature, grounded perception of brands than their parents had at the same age.  They were also heavily influenced by easy access to a technology and media ecosystem that has fostered a wide variety of interests and knowledge-seeking drive. It’s also made Gen Alpha more discerning and informed when evaluting brands. One area where Gen Alpha’s heightened skepticism is very apparent is a low level of trust in TV personalities - a group that stood among the top three least-trustworthy assessed by the age segment. The generation does not put much stock in public figures as well, for example, just 21% views athletes and celebrities as role models, as the study reports. Instead, Gen Alpha values content creators and is engaged by “edutainment” content. When ranking their preferred brands, Gen Alpha pointed to technology companies such as Apple and Samsung, or "creativity enablers" like LEGO, while Gen Z preferred brands such as Doritos, M&Ms or Oreos. They also often associate the scale of a company's marketing with low authenticity - for example, just 14% picked a brand as their favorite due a celebrity endorsement while only 20% did so due to the company producing “really great commercials.” Other interesting finds are, for example, that the younger generation has twice as much indentifiable interests as Gen Z, however including Gen Z’s preference for gaming and gamified experiences. When asked about brand experiences they would most enjoy, 53% of Gen Alpha cited games and apps that teach useful skills. Are you ready for the next generation of consumers? #MarketingTrends #GenAlpha #GenZ #BrandStrategy #AgencyNews

Although most brand marketers have found that appealing to Gen Z consumers is very a daunting task, those working for classic brands that have been around throughout our entire lives face an even tougher uphill battle appealing to Gen Z audiences. These are 3 clever marketing tactics that classic brands like Coca-Cola, General Mills, and McDonald's are applying to foster brand affinity amongst Gen Z consumers.  #marketing #marketingtips Tariq H. Decryption #Connectviaculture  https://lnkd.in/eiChW3Nv

Industry experts advise closer collaboration between brands and platforms, emphasizing the necessity for increased measures to ensure a safer advertising environment. https://lnkd.in/dyVe3vcM #SocialMedia #Bumble #ElonMusk #Deepfakes #AdCampaignNews #LatestMarketingNews #DigitalMarketingNews #MarketingCampaigns #AdvertisngNews