Federal Acquisition SME (35+ Yrs of Federal Service (Retired)), Small Business Advocate, & President | Founder of FedSubK, a SBA-Certified WOSB Helping Small Businesses Expand Their Federal Contracting Knowledge.
Great post by Juliet Fletcher MPA, CF APMP, CEO at Writing is Easy! I'd say this is a good strategy to strive for year round, not just end of FY.
We Write to Win | Proposal Writing | Copywriting | Proposal and Marketing Design | Writing to Win Training | Foundation of Winning
4th Quarter Madness – It’s here! Every year, right? Our customer, the government, drops opportunity after opportunity, preferring to publish right before a holiday, too. How do we manage it? 1️⃣First, our relationships should be solid enough with our customers to give us an inkling of their timing. 2️⃣Second, any sources, sought, or RFIs should have received a response from us 3️⃣Third, if we were fortunate enough for a draft RFP to have been published, we should being working a draft response or have already put it on the shelf, awaiting the final. ❓What else❓ Are your Teaming partners in place❓ Subs lined up❓ Key personnel in recruitment❓ Past performance selected❓ Win themes, differentiators, and value/benefit statements with supporting proof points articulated and agreed on❓ Pricing in the works❓ 👉Most important of all… 👉We’re not throwing the proverbial spaghetti up against the wall to see what sticks. 👉We are strategic, going after work we know, for customers who know us and we know, and opportunities worth directing resources towards. Why?⤵️ ‼️If we aren’t strategic, we submit half baked responses and damage any trust we may have built with the customer AND ‼️We stand the chance of losing team members through demoralization and burn out. There is always an abundance of opportunity, but our resources are precious and scarce. Don’t waste them. Happy 4th! 🎆
We Write to Win | Proposal Writing | Copywriting | Proposal and Marketing Design | Writing to Win Training | Foundation of Winning
4dThanks for sharing Shauna Weatherly and yes…all year strategy.