Shanina Mercedia van Gent’s Post

“Go to the people. Live with them. Learn from them. Love them. Start with what they know. Build with what they have. But with the best leaders, when the work is done, the task accomplished, the people will say 'We have done this ourselves.” Lao Tzu could have very well been talking about designing products for rural users. Check out this article from Essmart's Insights team to learn more about collaborative research methods.

Involving the user in research methods fosters a collaborative approach, strengthening the relationship between the user and the product or program developers. This ensures that the research questions remain relevant and enhances the quality of data collection and analysis. Read our article to discover various collaborative research methods and how they can benefit businesses and organizations of all sizes - particularly those targeting rural markets. #MarketResearch #RuralMarketInsights #Essmart #DataCollection #Qual

"Information about the 'Journal of Consumer Behaviour': This journal is indexed in SSCI (Social Science Citation Index) with an impact factor of 4.3, ranking in the Q3 zone in the field of business. This indicates that the journal has a certain level of influence and authority in the areas of consumer behavior and business research. The Future Impact of New Technologies on Consumer Experience Journal Background: The journal focuses on the role of innovation and technology in consumer behavior, especially in the business environment. Research Question: How to quantify the impact of new technologies (such as AI, VR, etc.) on consumer experience? Methods and Data: Through experiments and data analysis, study how new technologies change consumer purchasing behavior. Expected Outcomes: Propose strategic recommendations on how to enhance consumer experience through new technologies. The Role of Social Media in Brand Building Journal Background: The journal frequently publishes research on social media and brand interaction. Research Question: How can social media effectively improve brand awareness and establish connections with consumers? Methods and Data: Through social media data analysis, understand the patterns of brand interaction with consumers. Expected Outcomes: Provide strategies on how to use social media more effectively for brand promotion. The Relationship Between Consumer Behavior and the Success of Start-up Companies Journal Background: The journal has a special focus on the relationship between start-up companies and consumer behavior. Research Question: How do consumer behavior and preferences impact the success of start-up companies? Methods and Data: Through case studies and surveys, analyze the relationship between consumer choices and start-up success. Expected Outcomes: Provide targeted market entry and product positioning recommendations for start-up companies. How Start-up Companies Can Use Technology to Understand Consumer Needs Journal Background: The journal emphasizes the importance of data and technology in solving business problems. Research Question: How can start-up companies accurately grasp consumer needs through data analysis and other technological means? Methods and Data: Utilize tools like big data and machine learning for consumer behavior analysis. Expected Outcomes: Propose methods on how to more accurately identify and meet consumer needs. How E-commerce Companies Can Use Consumer Data to Improve Personalized Experience Journal Background: The journal focuses on the application of e-commerce and data analysis in consumer behavior research. Research Question: How can e-commerce platforms provide a more personalized shopping experience through consumer data analysis? Methods and Data: Through user behavior data and shopping history analysis. Expected Outcomes: Propose strategies to improve the user experience on e-commerce platforms.

Milieu Insight's Canvas continues to add to its repertoire of industry-first innovations, including a new visual survey builder, panel and data integration features, and direct communication channels. Talking about these enhancements, Gerald Ang, founder and CEO of Milieu Insight, said, “As generative AI technology advances, we are dedicated to automating the time-consuming and often tedious aspects of market research. Users can anticipate the launch of ‘Flash,’ an AI survey assistant ready to support in survey design.” “Flash will be fully integrated into our visual editor, providing assistance throughout the entire survey design process as needed. Whether users require initial survey question suggestions or assistance with designing specific questions and answer options, Flash will be on-demand, 24/7,” he added. #platforms #consumerdata #artificialintelligence   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

As some of you may know, I've been working on Sensemake, a platform that helps organizations monitor, analyze, and derive actionable insights from unstructured data across multiple platforms and languages. We're grateful for the positive feedback we've received on our free daily bulletin product, Forumpulse, which many users find valuable in their ideation process. Today, I'm excited to share - over the past few months, we've been collaborating with innovative partners to refine the platform's capabilities and address real-world challenges in understanding public discourse. Now, we're ready to showcase some of these capabilities through an interactive demo. Sensemake aims to provide: 1. Targeted Insights: Sensemake delivers summaries and daily digests of the issues and topics you care about, curated from a wide range of sources, saving you time and effort in staying informed that would otherwise be spent scouring many diverse data sources. 2. Narrative Tracking: Our platform provides a timely feed of your areas of interest, to help you stay on top of emerging narratives and discussions related to these areas, enabling you to engage proactively. 3. Trend Analysis: Sensemake offers tools to understand the long-term trends and narratives shaping the media landscape, empowering you to proactively position and engage with these narratives. Our partners have found value in the insights Sensemake provides, helping them navigate the complex landscape of public opinion. To showcase some of Sensemake's capabilities, we've created an interactive demo that highlights real-world use cases, such as: - Analyzing the demographics and narratives of specific communities - Exploring how different affiliations engage with polarizing issues - Examining how various perspectives evaluate the performance of institutions You can explore our demo at this page: https://lnkd.in/gUdFPDYs If you're interested in learning more about how Sensemake can benefit your organization, please feel free to reach out. We're committed to developing tools that provide meaningful insights into public discourse and welcome the opportunity to collaborate with forward-thinking partners. You can drop me a message on LinkedIn or contact us at contact@sensemake.ai!

Clustering for Personalization: Tailoring Experiences in the Digital Age Clustering for Personalization: Tailoring Experiences in the Digital Age Introduction: In the digital age, personalization has become a crucial aspect of enhancing user experiences across various platforms. With the vast amount of data available, it is essential to employ effective techniques to understand user preferences and tailor experiences accordingly. One such technique is clustering, which […] https://lnkd.in/dKEJC6kd

Clustering for Personalization: Tailoring Experiences in the Digital Age Clustering for Personalization: Tailoring Experiences in the Digital Age Introduction: In the digital age, personalization has become a crucial aspect of enhancing user experiences across various platforms. With the vast amount of data available, it is essential to employ effective techniques to understand user preferences and tailor experiences accordingly. One such technique is clustering, which […] https://lnkd.in/dKEJC6kd

Clustering for Personalization: Tailoring Experiences in the Digital Age Clustering for Personalization: Tailoring Experiences in the Digital Age Introduction: In the digital age, personalization has become a crucial aspect of enhancing user experiences across various platforms. With the vast amount of data available, it is essential to employ effective techniques to understand user preferences and tailor experiences accordingly. One such technique is clustering, which […] https://lnkd.in/d2W_fXYQ

#3 years ago, I started my journey into the field of market research, focusing on the tech industry. The exposure unfolded secrets of solving some of the most pressing challenges tech businesses face. There are a variety of techniques used which shed light on consumer behaviour and guide strategic choices. Highlighting a few of them here: > 𝐖𝐞𝐢𝐠𝐡𝐭𝐢𝐧𝐠: Imagine a survey where some demographics are over-represented. Weighting adjusts the data to reflect the true population, ensuring our findings accurately represent the market. > 𝐒𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐜𝐞 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Not all results are created equal. Significance testing helps us identify statistically significant trends, separating mere coincidence from genuine customer preferences. > 𝐈𝐧𝐝𝐞𝐱𝐢𝐧𝐠: This goes beyond basic averages. Indexing allows us to compare different metrics on a common scale, making it easier to identify areas for improvement or standout performers (think brand awareness vs. customer satisfaction). > 𝐂𝐨𝐫𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Just because two things happen together doesn't mean one causes the other. Correlation analysis helps us identify potential relationships between variables, prompting further investigation into cause and effect. These are just a few of the tools in the market research arsenal. By wielding them effectively, we can unearth valuable insights that empower tech businesses to: > Develop products and features that resonate with their target market. > Craft targeted marketing campaigns that drive customer acquisition and engagement. > Optimize pricing strategies to maximize revenue while remaining competitive. > Identify and address customer pain points, fostering loyalty and advocacy. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐭𝐞𝐜𝐡 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲? Let's discuss how market research can help you navigate the ever-evolving landscape! #MarketResearch #Strategy #Consulting #Discussion #ConsumerInsights #ProblemSolving #Analytics #Quantitative #Tech

🌐 Key Methodologies in Market Research for the Tech Industry 🚀 In today's fast-paced tech industry, staying ahead of the curve requires robust market research. Here are some key methodologies that can help tech companies make informed decisions and drive innovation: Surveys and Questionnaires 📝 Purpose: Gather quantitative data from a large audience. Application: Use online surveys to capture customer preferences, satisfaction levels, and product feedback. Interviews 🎤 Purpose: Gain in-depth insights through direct conversations. Application: Conduct one-on-one or group interviews with stakeholders, customers, and industry experts to uncover nuanced information. Focus Groups 👥 Purpose: Explore consumer attitudes and perceptions in a group setting. Application: Facilitate discussions among a diverse group of participants to understand their reactions to a new product or service. Competitive Analysis 🔍 Purpose: Assess the strengths and weaknesses of competitors. Application: Analyze competitors' products, marketing strategies, and market positioning to identify opportunities and threats. Social Media Listening 📱 Purpose: Monitor online conversations and trends. Application: Use tools to track mentions, sentiment, and trends related to your brand and industry on platforms like Twitter, LinkedIn, and Facebook. Customer Journey Mapping 🗺️ Purpose: Understand the end-to-end experience of customers. Application: Visualize and analyze the customer journey from awareness to purchase to identify pain points and areas for improvement. Secondary Research 📚 Purpose: Leverage existing data and reports. Application: Review industry reports, white papers, and academic studies to gather background information and validate findings. Usability Testing 🖥️ Purpose: Evaluate the user experience of a product. Application: Conduct tests with real users to observe their interactions with your product and gather feedback for improvements. Data Analytics 📊 Purpose: Analyze large sets of data to uncover patterns and insights. Application: Utilize tools and techniques to process and interpret data from various sources like web analytics, sales data, and customer databases. Ethnographic Research 🌍 Purpose: Study people in their natural environment. Application: Observe and interact with users in their daily lives to understand how they use and perceive technology. Implementing these methodologies can provide tech companies with a comprehensive understanding of market dynamics, customer needs, and competitive landscapes. As the industry evolves, continuous market research is essential for sustaining growth and driving innovation. #MarketResearch #TechIndustry #DataAnalytics #CustomerInsights #BusinessStrategy