I'm excited to announce the beta launch of the Athlete Marketing Intelligence Platform, built by Out2Win Sports 🚀
Over the past couple years of consulting brands like Nerf and Oakley on their athlete marketing campaigns, two main pain points became obvious...
1) Brands have caught onto the power of athlete social media campaigns, 𝒃𝒖𝒕 𝒕𝒉𝒆𝒚 𝒔𝒕𝒓𝒖𝒈𝒈𝒍𝒆 𝒕𝒐 𝒇𝒊𝒏𝒅 𝒕𝒉𝒆 𝒓𝒊𝒈𝒉𝒕 𝒂𝒕𝒉𝒍𝒆𝒕𝒆𝒔 𝒕𝒐 𝒑𝒂𝒓𝒕𝒏𝒆𝒓 𝒘𝒊𝒕𝒉.
There are so many athletes out there, however it's tough to find the ones who seem to fit your brand AND reach an engaged audience. Businesses are literally relying on their Instagram and TikTok feeds to pull up trending athletes worth checking out.
2) Once brands actually find an athlete who fits the mold, 𝒕𝒉𝒆𝒓𝒆’𝒔 𝒂 𝒍𝒂𝒄𝒌 𝒐𝒇 𝒅𝒂𝒕𝒂 𝒂𝒗𝒂𝒊𝒍𝒂𝒃𝒍𝒆 𝒕𝒐 𝒃𝒂𝒄𝒌 𝒖𝒑 𝒕𝒉𝒆 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏.
So they’re stuck taking shots in the dark when making decisions… And as we know, marketing decisions in this age need to be driven on data.
Choosing the wrong athlete can not only hurt ROI, but poses a threat to a brands long-term reputation and ability to connect with younger demographics in today’s digital age.
Over the past several months, we've built a product to give marketers at brands & agencies the ability to build more effective athlete marketing campaigns at scale.
Check it out in the video below, and sign up for our waitlist here: https://lnkd.in/eYwSfXw3
#out2win #nil #nameimagelikeness #athletemarketing #linkedinsports #sportsmarketing #influencermarketing
Creative Director for MoreGyms & Video Director for NoDestination
2mo♻️♻️