Out2Win Sports

These trending college athletes have been going CRAZY in the month of July; however, one stands well above the rest: Parker Valby is breaking boundaries on and off the field. For one, she’s about to compete in her first-ever #Olympics while entering her senior year at the University of Florida. On TOP of that great feat, she’s putting up MORE than ELITE numbers on her social media in 2024 with: 𝟏𝟒𝟔% 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫 𝐆𝐫𝐨𝐰𝐭𝐡 𝟏𝟑𝟔% 𝐓𝐢𝐤𝐓𝐨𝐤 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫 𝐆𝐫𝐨𝐰𝐭𝐡 🍒 And to put the cherry on top: 𝟏𝟏𝟎% 𝐓𝐢𝐤𝐓𝐨𝐤 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐑𝐚𝐭𝐞! To see the full list of the top 10 trending college athletes in July, check out this week's edition of the Weekly Report below! ⬇️ https://lnkd.in/eP_4enwc #Influencermarketing #Socialmedia #Sportsmarketing #NIL

Using a Data-Driven Approach: VKTRY Gear Has Created the Perfect Athlete Partnership for This Olympics 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐨 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡… 🇺🇸 VKTRY secured a partnership with Team USA Volleyball, becoming the official insole supplier for the national team. This partnership opened doors to collaborate with these two phenomenal athlete-influencers: 𝐓𝐉 𝐃𝐞𝐟𝐚𝐥𝐜𝐨 💸 𝟐𝟕% 𝐩𝐚𝐢𝐝 𝐩𝐨𝐬𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 indicates his followers are highly receptive to branded content, promising excellent ROI for VKTRY. 🏐 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬: Over 60% are aged 13-24 and predominantly female (78%), perfectly matching VKTRY’s core volleyball player profile. 𝐄𝐫𝐢𝐜 𝐒𝐡𝐨𝐣𝐢 📲 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞: 1.1 million Instagram followers, 287,000 TikTok followers, and 173,000 YouTube subscribers. 🌎 𝐆𝐥𝐨𝐛𝐚𝐥 𝐚𝐩𝐩𝐞𝐚𝐥: Only 26% of his Instagram followers are based in the US, with significant followings in Brazil (10%), Italy (10%), the Philippines (5%), and Poland (5%). For brands seeking to maximize their marketing impact, the key lies in finding athletes by diving deeper into analytics, aligning athlete profiles with product benefits, and being open to discovering diamonds in the rough. For the full analysis on this partnership, join our weekly report below. ⬇ https://lnkd.in/eP_4enwc #SportsMarketing #InfluencerMarketing #Olympics #BrandMarketing #StrategicPartnerships

𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 - 𝐋𝐢𝐯𝐯𝐲 𝐃𝐮𝐧𝐧𝐞 𝐢𝐬 𝐫𝐞𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐭𝐨 𝐋𝐒𝐔! Here’s the stats that make her The #1 College Athlete-Influencer: 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - 5.3M Followers | 7.9M Avg. Reel Plays - 𝟵.𝟯% 𝙀𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙍𝙖𝙩𝙚 - 𝟱𝟯% 𝙋𝙖𝙞𝙙 𝙋𝙤𝙨𝙩 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 - 500K Followers Grown (2024) 𝐓𝐢𝐤𝐓𝐨𝐤 - 8M Followers - 𝟲.𝟴% 𝙀𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙍𝙖𝙩𝙚 - 2M Avg. Views To discover the next Livvy for your brand in the athlete-influencer world... Access the Out2Win software here ➡ https://lnkd.in/ectBcxfY #NIL #LSU #SportsMarketing #BrandMarketing #DigitalMarketing

🏐 The 2X Olympian from Honolulu, Hawaii, is quietly one of the biggest content creators in this year's Olympic Games: 𝐖𝐡𝐨 𝐢𝐬 𝐄𝐫𝐢𝐤 𝐒𝐡𝐨𝐣𝐢? 📸 𝟮𝟵𝟬𝗞 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 🎥 𝟭𝟳𝟱𝗞 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀 🎵 𝟭.𝟭𝗠 𝗧𝗶𝗸𝗧𝗼𝗸 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 🤝 Codex Labs and VKTRY Gear brand deals _______________________________________ This year, the Olympics announced loosened content restrictions: - 𝐀𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐜𝐚𝐧 𝐧𝐨𝐰 𝐩𝐨𝐬𝐭 𝐯𝐢𝐝𝐞𝐨𝐬 𝐮𝐩 𝐭𝐨 𝟐 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐥𝐨𝐧𝐠 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐆𝐚𝐦𝐞𝐬 - 𝐀𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐜𝐚𝐧 𝐧𝐨𝐰 𝐩𝐨𝐬𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐨𝐩𝐞𝐧𝐢𝐧𝐠, 𝐜𝐥𝐨𝐬𝐢𝐧𝐠 𝐜𝐞𝐫𝐞𝐦𝐨𝐧𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐕𝐢𝐥𝐥𝐚𝐠𝐞 ➡ 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐒𝐡𝐨𝐣𝐢 𝐭𝐨 𝐜𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐳𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐫𝐮𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐡𝐢𝐬 𝐛𝐫𝐚𝐧𝐝 𝐭𝐡𝐢𝐬 𝐬𝐮𝐦𝐦𝐞𝐫 💎 More brands should consider partnering with Erik in their next athlete-marketing campaign, as he's a true hidden gem among this year's Olympians. To keep up with all the trending athlete-influencers like Erik... Join our weekly report below! ⬇️ https://lnkd.in/eP_4enwc #Influencermarketing #TeamUSA #Paris2024 #SportsMarketing #Digitalmarketing

With the NBA Summer League underway, here’s a glimpse of the social media impact we’ve 𝑨𝑳𝑹𝑬𝑨𝑫𝒀 witnessed from the top 3 athlete-influencers in this years NBA draft since they were picked: 𝗥𝗼𝗯 𝗗𝗶𝗹𝗹𝗶𝗻𝗴𝗵𝗮𝗺:  📈 Engagement Surge: His first post in his new uniform received over 400K engagements, boasting a 50% engagement rate on Instagram. 👥 Follower Explosion: Gained over 200K followers on Instagram. 🏀 Small Market Effect: Joining Minnesota, he immediately owns 30% of the team's followers, significantly expanding the online presence of this small-market team. 𝗝𝗮𝗿𝗲𝗱 𝗠𝗰𝗖𝗮𝗶𝗻:  📈 Personal Growth: Gained over 200K followers on Instagram.  🏀 Team Boost: 76ers saw over 200K new followers on Instagram since McCain was drafted.  📊 League Impact: Demonstrates the significant role athlete influencers play in attracting new fans and boosting team and league visibility. 𝗕𝗿𝗼𝗻𝗻𝘆 𝗝𝗮𝗺𝗲𝘀:  📈 Massive Following: Gained over 600K followers on Instagram.  📰 Media Frenzy: Summer league debut covered by major news outlets like ESPN, FOX News, USA Today, and CBS.  📣 Brand Reach: Brands invested in any players on or our against the Lakers now see their reach exponentially expand, especially during high-stakes games. Athlete-influencers are bringing more attention on social media to professional sports leagues than we've ever seen before, already having established a brand on social media before entering the draft. Their social media 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚 not only elevates their own profiles but also boosts the visibility and marketability of their new teams. This new era of athlete influence is reshaping the landscape of professional sports, creating unparalleled opportunities for fan engagement and brand growth. #AthleteInfluencers #SocialMedia #NIL #SportsMarketing #BrandInvestment #SportsBiz #NBA

🏅 In 2020, the Olympics made huge strides on social media, gaining 113M new followers for athletes and organizations. Now the 2024 Olympics promises even greater opportunities for athlete influencers and brands. 𝗟𝗲𝘁’𝘀 𝗿𝗲𝗰𝗮𝗽 𝗮𝗻𝗱 𝗹𝗼𝗼𝗸 𝗮𝗵𝗲𝗮𝗱: 2020 Highlights: - 𝟮𝟯𝟮𝗞 Total Social Posts - 𝟯.𝟴𝗕 Views + Engagements - Restricted video content sharing 2024 Opportunities: - Favorable time zones for US viewers - Women’s sports viewership at an all-time high - 𝗔𝘁𝗵𝗹𝗲𝘁𝗲𝘀 𝗰𝗮𝗻 𝗽𝗼𝘀𝘁 𝗽𝗵𝗼𝘁𝗼𝘀 𝗮𝗻𝗱 𝘃𝗶𝗱𝗲𝗼𝘀 𝘂𝗽 𝘁𝗼 𝟮 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗹𝗼𝗻𝗴, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗹𝗼𝘀𝗶𝗻𝗴 𝗖𝗲𝗿𝗲𝗺𝗼𝗻𝗶𝗲𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗢𝗹𝘆𝗺𝗽𝗶𝗰 𝗩𝗶𝗹𝗹𝗮𝗴𝗲 ⭐ The Olympics has always been a golden opportunity for brands. Now, Olympians can become major brand ambassadors on social media, and brands are wisely taking notice with $𝟯𝟱𝟬𝗠 in ad spend from first-time Olympic advertisers. Reese’s has already expanded their social media presence with stars like Alex Morgan and Sophia Smith. Meanwhile, VKTRY Gear Insoles has been strategically collaborating with athlete influencers from the games to enhance their brand visibility. At Out2Win Sports, we know Paris will be game-changing for athlete influencers and we’ll be sharing what brands need to know this olympics to invest wisely, discover hidden gems, and achieve greater ROI in athlete-marketing. Join our weekly report for the full-insights: ⬇️ https://lnkd.in/eP_4enwc  #Olympics2024 #AthleteInfluencers #SocialMedia #BrandMarketing #SportsMarketing #InfluencerMarketing

The top 5 videos posted last week by USA gymnastics have garnered over 50 MILLION views… It's time to take notice... t𝐡𝐢𝐬 𝐲𝐞𝐚𝐫’𝐬 𝐓𝐞𝐚𝐦 𝐔𝐒𝐀 𝐆𝐲𝐦𝐧𝐚𝐬𝐭𝐢𝐜𝐬 𝐫𝐨𝐬𝐭𝐞𝐫 𝐢𝐬 𝐚𝐧 𝐚𝐛𝐬𝐨𝐥𝐮𝐭𝐞 𝐩𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚. Here's why: 🤸 Marketability Strength: 50% of the roster has earned a 90 or higher Out2Win Score. 📱 Reach: Team USA Gymnasts command a combined following of over 10 million on Instagram and over 4.5 million on Tik Tok. 🌟 Star Power: Simone Biles, the second most followed US female Olympian on social media, headlines the team's roster. 💡 Meta Partnership: Team USA partnered with Meta and Ian Gunther, the top male gymnast influencer in the United States, to go all-in on their behind-the-scenes content. Our recent blog provides an in-depth breakdown of the social media marketability strength on Team USA Gymnastics' roster, while analyzing the innovative tactics that have helped this team shine on social media. Click the link below to dive into the social media dominance of Team USA Gymnastics ⬇️ https://lnkd.in/ewpamiNy

🇺🇸 These gymnasts dominating on both the mats and social media NEED to be on your radar for the upcoming Olympics! 🤸 𝗔𝘁𝗵𝗹𝗲𝘁𝗲 𝗔: 𝟯𝗿𝗱 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 🐻 UCLA Alumni 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬: 𝟖𝟑% 𝐅𝐞𝐦𝐚𝐥𝐞 | 𝟔𝟕% 𝐖𝐡𝐢𝐭𝐞/𝐂𝐚𝐮𝐜𝐚𝐬𝐢𝐚𝐧 - 2020 Tokyo Silver Medalist 🥈 - Instagram: 550K followers - TikTok: 270K followers - Top Partners: Nike, GkElite, Oikos 🤸 𝗔𝘁𝗵𝗹𝗲𝘁𝗲 𝗕: 𝟭𝘀𝘁 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 〽️ University of Michigan Sophomore 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬: 𝟕𝟗% 𝐅𝐞𝐦𝐚𝐥𝐞 | 𝟒𝟏% 𝐀𝐟𝐫𝐢𝐜𝐚𝐧-𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 - Instagram: 290K followers - TikTok: 670K followers - YouTube: 185K subscribers - Top Partners: Crocs, CeraVe, Peloton Click the link below to uncover the identities of these athletes and dive into a detailed of their social media in our special 4th of July edition of the weekly report. ⬇️ https://lnkd.in/eP_4enwc

Happy 3rd birthday, NIL. I was entering my junior year at Syracuse University when legislation was passed. NIL was a new opportunity for athletes. It was a new opportunity for businesses. But what about for college students to get their foot in the door of the sports industry? That's how I saw it, at least. Fast forward 3 years, it's unbelievable how much we've learned and adapted at Out2Win Sports. There have been many turns and pivots along the way, but one thing has stayed a constant: 𝒐𝒖𝒓 𝒓𝒆𝒍𝒆𝒏𝒕𝒍𝒆𝒔𝒔𝒏𝒆𝒔𝒔 𝒕𝒐 𝒊𝒏𝒏𝒐𝒗𝒂𝒕𝒆 Starting as a full-service sports marketing agency, eventually pivoting into building our software, we've taken each of our learnings and experiences and combined them into what we have today with the Athlete Marketing Intelligence Platform. I'm thankful for the opportunity that NIL provided for a kid like me to get my foot in the door. To many more, NIL 🤝 John M. Torrens Sam Holland

Today marks the first round of the Wimbledon tournament. To celebrate the oldest tennis tournament in the world, we’re showcasing the new generation of tennis influencers. 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐨𝐩 𝟏𝟎 𝐦𝐨𝐬𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐚𝐛𝐥𝐞 𝐓𝐞𝐧𝐧𝐢𝐬-𝐂𝐫𝐞𝐚𝐭𝐨𝐫𝐬! Tennis, as an individual sport, offers unique marketing advantages: 🎾 𝐅𝐚𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐟𝐟𝐢𝐧𝐢𝐭𝐲: Tennis players build engaged social media followings, connecting directly with fans deeply interested in the sport and related products, offering effective promotion channels for brands. For example, Stefan Bojic's partnership with Wilson Sporting Goods Co. highlights this potential. 🎾 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐄𝐧𝐝𝐨𝐫𝐬𝐞𝐦𝐞𝐧𝐭𝐬: Tennis players often provide more authentic and sincere endorsements, as their personal brand and integrity are closely tied to the sport, creating naturally organic content. A prime example is Ashley Neaves' partnership with ASICS Corporation. 🎾 𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐞𝐚𝐜𝐡: Tennis is a truly global sport, with international players excelling in U.S. markets as well, enabling brands to effectively reach audiences worldwide. Miray Konar, a Turkish tennis player at Elon University in North Carolina, exemplifies this global appeal. Tennis may often be overlooked, but for the right brand, a partnership can be highly impactful and a valuable addition to any sports marketing strategy. For further analysis on our top 10 and some highlights of their content, join our weekly report below. ⬇ https://lnkd.in/eP_4enwc #SportsMarketing #Tennis #Wimbeldon #Wilson #Sportsbiz #Influencermarketing