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Technology in print is a game-changer, allowing marketers to integrate print with digital efforts using QR codes and AI to create more value. RRD’s 2024 Print Impact Report shows that 32% of marketers are using AI and 31% plan to use the technology to support print marketing. Marketers and printers alike can leverage AI to optimize workflows and improve customer experience through data analysis, marketing automation, and content creation. Listen as RRD’s Margo Yohner explains to WhatTheyThink how modern marketers are embracing this exciting digital + print approach using data-driven technology to reach consumers via trustworthy — yet innovative — direct mail campaigns. #print #printmarketing #digitalmarketing #marketing #qrcodes #ai #technology #directmail

RR Donnelley's Print Impact Report Q1 2024 Explained

RR Donnelley's Print Impact Report Q1 2024 Explained

whattheythink.com

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