Roku is committed to reflecting the diversity of our audience in our stories and content. Guided by this focus, our team attended the LA Latino International Film Festival (#LALIFF), a vibrant celebration of Latino life through film, television, digital media, music, and art. 💜 🎞️ 🎨
With five days of screenings, masterclasses, panels, and performances, our team was deeply inspired by the incredible talent and passion at the festival. ✨
• Mariana D'Andrea, Co-Chair of #SomosRokuERG, shared: "Participating in LALIFF 2024 was truly inspiring. The films were phenomenal, emotionally impactful, and the passion for storytelling and cultural heritage was palpable."
• Andrea Mena, added: "The content was culturally relevant and authentic. I appreciated the industry panels that hosted creators from both the U.S. and Latin America, and how LALIFF partners with youth programs to expose them to the industry early on."
• Ana Cecilia Cuevas, Co-Chair of #SomosRoku, highlighted: "LALIFF was an enriching opportunity for Roku. It was great to see major entertainment players and the creative community representing Hispanic/Latino audiences."
At #Roku, supporting events like LALIFF helps us better understand and celebrate our diverse audience. Here's to many more opportunities to learn, grow, and celebrate together! #WeAreRoku ⭐ 👏
Deputy Manager (HOD- Maintenance & Projects), Nitto Denko Corporation
2moCongratulations Meraj sir.. Nice to see you😊😊