Reuters Institute for the Study of Journalism’s Post

Does news avoidance affect which user needs audience members say are important to them? ⤴️At the more granular level of specific user needs, ‘update me’ (72%), ‘educate me’ (67%) and ‘give me perspective’ (63%) emerge as the most important. 'Inspire me' and 'divert me' are more important for news avoiders than non-news avoiders. Click to read the #DNR24 chapter on user needs https://lnkd.in/dXZCmghg

  • A line graph showing the proportion that say each user need is important to them, by news avoidance. 'Update me' is the top user need for both non-news avoiders and news avoiders. 'Inspire me' and 'divert me' are more important for news avoiders than non.

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