Rethink’s Post

What is Independent’s Week? If you’re just tuning in, it means that all Rethink offices are fully OOO for the first week of July.  We will see you all in a week, when we are fully recharged after Independent’s Week. C’est la Semaine de l’indépendance chez Rethink. Et ça, ça veut dire que nos quatre bureaux sont complètement fermés la première semaine de juillet. On se voit à notre retour, plus reposé.e.s que jamais.

Our promise to our people is that they’ll do the best work of their careers at Rethink. And setting the conditions for award caliber work fits with that promise. That’s why in September we wrote down a big hairy audacious goal: “2024 Cannes Independent Network of the Year ” But the ‘how’ was just as important as the ‘why’. So we created a detailed plan that every Rethinker had a part to play in, no matter what the department. And today, we did it. Rethink is: 🤯The 2024 Cannes Independent Network of the Year 🤯The 2024 Independent Agency of the Year - Toronto 🤯 Creative Strategy Agency of the Year 🤯 Engagement Agency of the Year 🤯 # 2 Agency of the Year (overall) And a nice bonus was being awarded 26 Lions, including the Creative Effectiveness Grand Prix for Heinz Sustained Business Success. We are incredibly proud of this one. To our Rethinkers and incredible agency partners: Take a bow. We did it.💙 🇨🇦🇺🇸

What a night! Rethink was awarded Campaign UK's Global Independent Agency Of The Year. We’re incredibly proud of every Rethink office and honoured to have won in a category with 6 other amazing nominees. 

We all know those moments when you really need your internet to work… like summer camp registration or for a virtual pitch. So when the stakes are high, you want the best: PureFibre Internet, not unreliable cable internet. Here’s to great summers and smooth pitches with TELUS. https://lnkd.in/eY_dmm9n

Cannes goers: Our Global CCO Aaron Starkman is speaking with Judy John and Mandie van der Merwe at Creatives on the Terrace on June 17 @ 15:30. Come through if you’re in the neighbourhood.  https://lnkd.in/dmSRJahv

Let’s talk about The One Show! Rethink won:  🤯 Independent Agency Network  🤯 Independent Agency of the Year, Toronto.  🤯 Rethink NYC was ranked 4th Independent Agency of the Year in our first year at the show 🤯 + 30 pencils!?  🤯 10 gold, 10 silver 10 bronze on 8 different projects. And then came the best of disciplines, where Rethink was the only agency to have a best of discipline for more than one project. We won best of discipline for: 1. Coors - Lights Out - Outdoor 2. Just Crack An Agg - Date a Farmer - PR (out of Rethink NY) 3. Heinz. - Ketchup Fraud - Print And the thing we’re most proud of: The Penta Pencil with Heinz (for our work together over the last 5 years) Congrats Rethinkers and all of our amazing clients👏👏👏

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Thank you to The Clio Awards for recognizing Rethink as Independent Agency of The Year. Congratulations Rethinkers! Another congratulations to our Rethinkers and partners at Molson Coors Beverage Company for winning a Grand Clio for Coors Lights Out. Merci aux The Clio Awards d’avoir nommé Rethink Agence indépendante de l’année. Bravo à nos Rethinkers! Et félicitations aux Rethinkers et à nos partenaires chez Molson Coors Beverage Company qui ont remporté un Grand Clio pour Coors Lights Out.

Congratulations to our winners of this year’s Young Lions Competitions Charles Côté, Brigitte Pinsonneault and Élizabeth Maheux. We're proud to see the next generation of creative leaders repping Rethink on the world stage.  . Toutes nos félicitations à Charles Côté, Brigitte Pinsonneault et Élizabeth Maheux pour leurs prix aux Young Lions. La relève créative fait rayonner notre agence à l’international, et c’est beau à voir.