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"It's not just about making money; it's about knowing your customer." Full episode: https://lnkd.in/dCMM8KJ4 Listen to our new Podcast episode, hosted by Top Retail Expert Yael Kochman, where Global Retail Leader Celso Borges Shimabukuro, VP & Head of e-Commerce Europe at PepsiCo shares insights on the power of analytics and first-party data in transforming consumer relationships and driving success. Key Topics: - Customer Data Power - Advanced Analytics - Transforming Relationships "With the right focus on data and analytics, brands can create lasting relationships." - Celso Borges Shimabukuro #CustomerInsights #Analytics #RetailTrends #DataDrivenMarketing #CustomerLoyalty #DTCStrategies

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