About
Articles by Paul
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I had a blast talking to Sid and Ann Mashburn, Founders of Sid Mashburn and Ann Mashburn retail brands, for this week's flight of The Retail Pilot -…
I had a blast talking to Sid and Ann Mashburn, Founders of Sid Mashburn and Ann Mashburn retail brands, for this week's flight of The Retail Pilot -…
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Visited the newly opened and very first PANGAIA flagship in Soho, London. For anyone interested in sustainable and responsible fashion, this is…
Visited the newly opened and very first PANGAIA flagship in Soho, London. For anyone interested in sustainable and responsible fashion, this is…
Liked by Paul Lewis
Experience & Education
Publications
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Understanding Y: Inside the Minds of Millennials
Understanding Y: Inside the Mind of Millennials is an in-depth exploration of the mindset and motivations of Gen Y in the United States. It's the culmination of real world marketing experience targeting Gen Y from the innovative minds at MindComet.It's the synthesis of diverse focus groups, hundreds of interviews and feedback from Gen Y and the marketers who have successfully reached them. We've created this guide to help companies master the media and message that will resonate with the…
Understanding Y: Inside the Mind of Millennials is an in-depth exploration of the mindset and motivations of Gen Y in the United States. It's the culmination of real world marketing experience targeting Gen Y from the innovative minds at MindComet.It's the synthesis of diverse focus groups, hundreds of interviews and feedback from Gen Y and the marketers who have successfully reached them. We've created this guide to help companies master the media and message that will resonate with the complex youth culture. This book provides tools to assist business professionals in understanding and devising their own strategies through a well-defined and proven process.
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What’s your strategy to win the year? Training is a low-cost way to impact results. Studies show teams who like and trust their leaders outperform…
What’s your strategy to win the year? Training is a low-cost way to impact results. Studies show teams who like and trust their leaders outperform…
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I'm thrilled to announce I'll be speaking at the Marketing & Direct to Consumer track at Re:Tech Disrupt on July 16th! Join me and industry leaders…
I'm thrilled to announce I'll be speaking at the Marketing & Direct to Consumer track at Re:Tech Disrupt on July 16th! Join me and industry leaders…
Liked by Paul Lewis
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Crêpes and handbags. The unexpected stars of my lazy Sunday in NYC. Here are a couple of cool retail examples from this scorching Bastille Day: 🇫🇷…
Crêpes and handbags. The unexpected stars of my lazy Sunday in NYC. Here are a couple of cool retail examples from this scorching Bastille Day: 🇫🇷…
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Retail Today / Retail Renaissance: The Dollar General Chellenge, how to operate +20,000 stores day in and day out? Profitable, Sales Driven, Safety…
Retail Today / Retail Renaissance: The Dollar General Chellenge, how to operate +20,000 stores day in and day out? Profitable, Sales Driven, Safety…
Liked by Paul Lewis
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We keep hearing from Big Lots that the cause of its woes is down to wider economic challenges. In other words: don’t blame us, it’s the…
We keep hearing from Big Lots that the cause of its woes is down to wider economic challenges. In other words: don’t blame us, it’s the…
Liked by Paul Lewis
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I have spoken about and presented on #SymbioticRetail for a couple of years now and here is an example of why it is important. Yesterday I was…
I have spoken about and presented on #SymbioticRetail for a couple of years now and here is an example of why it is important. Yesterday I was…
Liked by Paul Lewis
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Retail This Week...Hudson's Bay takes the concept of "sensory friendly hours" to extremes in it's western stores; ALDO SHOES gets creative with AI;…
Retail This Week...Hudson's Bay takes the concept of "sensory friendly hours" to extremes in it's western stores; ALDO SHOES gets creative with AI;…
Liked by Paul Lewis
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It would’ve been so easy to skip out on this “networking” dinner. The week was hectic with multiple conferences and a long list of to-do’s, it was…
It would’ve been so easy to skip out on this “networking” dinner. The week was hectic with multiple conferences and a long list of to-do’s, it was…
Liked by Paul Lewis
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