The Automotive woman who inspires me is Sophia Murdock. Sophia is a fabulous role model in her day to day role as Brand Partnerships Manager working with many of our car manufacturers and being a fabulous Auto Trader Women’s network facilitator. Part of her role is to ensure that content on our site is written to engage women throughout the car buying journey, in particular when navigating Electric vehicles. Sophia gives real consideration in ensuring detail is digestible, in language that everyone can understand and has a passion for making what can be complex, simple for all. Automotive and tech industries can be tough places for women and underrepresented groups to work in and Sophia collaborates with other leads to ensure our network is a space for all women. She has been instrumental in establishing opportunities for all voices to be heard and ensures that feedback is shared with the rest of the business to enable real change within our organisation and externally. Sophia worked on our “Spotlight On” video series, where a range of women across the business openly shared topics which were important to them and had a positive impact for many. She was also part of bringing both the Women’s and Ethnicity networks together to collaborate on a project for Black History Month. This involved hosting a series of artwork in our Manchester offices which allowed black women at Auto Trader to be celebrated. Quite simply an honest, passionate individual who works tirelessly to further build on our inclusive culture – we are fortunate having Sophia in our business! That is why Sophia Murdock is an #InspiringAutomotiveWoman. So, #WhoInspiresYou? Rosie Williamson Fiona Fitzgerald Laura Staniforth Karen Ferguson Catherine FaiersThomas HolmesKaren Ferguson April Hogarth Camilla Ellerton Auto Trader UK Christos Tsaprounis FCIPD (he/him) Helen Robinson Julia Muir
Agree 💯 , amazing work Sophia Murdock
Fantastic, well done Sophia!
Well done Sophia!
Fabulous nomination for a truly inspirational colleague. Well done Sophia! 👏