When the theme's a delight, we double our insight! We covered a lot of topics on creating a differentiated and winning GTM strategy for AI companies in this conversation with Poorvi Vijay. - Positioning and differentiation - Building a brand beyond the product - Focusing on ICP - Marketing channels - Hiring the right talent - Pricing to balance value and cost - How to get POCs going - and more.. :)
We recently hosted Rajan Sheth for a session with founders on how to create differentiated and winning GTMs from day one in a rapidly evolving AI market. With new waves of innovation constantly emerging, startups have an enormous but narrow window of opportunity to establish market leadership. As a marketing and growth leader at Cohere, Rajan was instrumental in creating a unique positioning for the company in this competitive environment. As the General Partner and Gen AI GTM Advisor at HyperGrowth Partners, he advises companies across the Gen AI stack, fueling their growth from inception. The discussion with Poorvi Vijay (Vice President, Elevation Capital) explored a wealth of actionable advice for founders looking to build successful AI companies. Head to this link for key highlights and a deep dive: https://lnkd.in/gfZA4W_K
Funny how "normal" that liost looks
Bravo Rajan Sheth!
Tech Marketing Enthusiast | Empowering Success | Making Marketing Teams Look Like Rockstars | Creative Problem Solver
2wYou should check out this resource on GTM strategies in the AI Ecosystem https://accelerationeconomy.com/ai/report-go-to-market-strategies-in-the-ai-ecosystem-where-vendors-partners-customers-intersect/