Big Tech is taking 2 different approaches as it competes with traditional media providers. Our EVP Jon Christian shares the rundown into the 'streaming wars' with Yahoo Finance along with additional insights ⤵
Comcast’s recent announcement of a three-way bundle with Peacock, Netflix, and Apple TV + reinforces the industry’s focus on more consolidation and cross-bundling. As I shared with Alexandra Canal at Yahoo Finance for her article on YouTube, the ‘streaming war’ is now about Big Tech vs. Traditional Media providers competing for industry dominance. The Takeaways: The media ecosystem has expanded as Big Tech advances its focus on the media business. ↳ Traditional content providers now need to figure out how to compete with those deep pockets by asking themselves: what are my strengths? ↳ From a position of strength, traditional media companies can strategically invest in increasing the output and efficiency of their core competencies. With the right technology investments, continued focus on creating great content, and striking the balance of exclusivity and ads — traditional media creators and distributors can capitalize on their strengths to compete with Big Tech. It was great to share insights alongside Christian Oestlien, VP of product management at YouTube. The full story, with my additional perspective, is included in my article below. #Google #YouTube #Media #Comcast
