Establishing guardrails is critical to implementing GenAI safely. It starts with creating a centralized GenAI taskforce for alignment across legal, cyber and other key teams. This promotes user adoption and maximizes GenAI's potential while prioritizing security, longevity, and data integrity. 💡 More from our EVP and GenAI co-lead Christophe Ponsart as he talks with IABM on the use cases: https://lnkd.in/ggmWM2i4 #Qvest #GenAI #GettingStartedinGenAI
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IT teams face disruptive data & analytics challenges: surprise consumption costs, GenAI roadblocks and the need for speed. Are data and AI platforms poised to help? Josh Andrews, head of our data & analytics practice, breaks down these 4 top takeaways from the recent Snowflake and Databricks Data + AI Summits. 📊Snowflake facilitates free range data 📈 Consumption costs shock data leaders 🚧 Data leaders struggle with AI workarounds 🏆NVIDIA was the belle of the data & AI ball Read more: https://bit.ly/45zUaf3 #DataAISummit #AI #DataCloud #DataCloudSummit #SnowflakeSummit2024
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🌟 Celebrating Juneteenth 🌟 Today, we proudly celebrate #Juneteenth, a pivotal day in American history commemorating the end of slavery. On June 19, 1865, the last enslaved African Americans in Galveston, Texas, were notified of their freedom, marking a monumental step towards equality and justice for all peoples. At Qvest, we are committed to building a workplace of where education and inclusivity are honored, join us to recognize and celebrate the history and spirit of Juneteenth.
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Creative workflows are ripe for transformation. The need for marketing to smooth disjoined workflows and automate manual processes is there and the integration technology that makes it possible is available. See how we help CPG businesses go to market faster. https://bit.ly/3VisTt0 #workflowautomation #creativeops #creativeoperations
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Experimentation is key for successfully adopting GenAI. Leading with a proof of concept (PoC) promotes innovation and a culture of learning and continuous improvement. 🔎 To choose a PoC, evaluate the use cases through the lens of feasibility, impact, and alignment to your business goals. Teams can then try out different strategies and technologies in a controlled setting, ensuring the solutions they align on are both effective and scalable. 🔉Hear more from Christophe Ponsart, our EVP and GenAI co-lead, tomorrow on “Practical GenAI applications for broadcast: Reduce costs, time & error.” You’ll have the opportunity to ask questions live in this smaller setting. Register → https://ow.ly/HZ4350S9JVc #GenAI #GettingStartedinGenAI
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Data and AI are the driving force behind every aspect of customer experience. From predictive analytics to personalized recommendations, they're revolutionizing how companies connect with their customers. Personalization isn't a luxury, it’s essential. View the top 3 takeaways from #SalesforceConnections in the post below ↓
Associate Vice President, Qvest US | Salesforce Practice Lead | Digital Transformation | M&E
Our Qvest.US team and I had an incredible time at Salesforce Connections – meeting industry leaders and seeing how AI and data are transforming CPG companies’ approach to marketing and commerce. 🚀 Top 3 takeaways: 🧠 Data and AI are increasingly being used to personalize customer experiences. They play a critical role in empowering organizations to deliver personalized content and experiences at scale through better customer segmentation, predictive analytics, personalized recommendations, dynamic content delivery and optimized customer journey mapping. 📊 Salesforce Data Cloud is leading the way in an era of data abundance. The need for data integration is more important than ever to get that holistic customer view, improve decision-making, enhance operational efficiency through streamlined data / workflows and ensure data quality and consistency. 🤝Collaboration is critical for innovation. Organizations must work together and adapt to the technology that inspires, connects, and challenges us to work smarter not harder. What excites me are the possibilities of AI in Salesforce and how this integration can transform the way companies interact with their customers and manage sales processes, leading to improved overall performance. Bring us your toughest challenges – let’s talk. #SalesforceConnections #AI #CustomerConnection #ConnectionsChicago #Salesforce #cnx24 #Einstein Amy Andrews, Bill Woods, Chris Ruhe
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Live sports is becoming the anchor for profitable streaming in an increasingly competitive environment. Recently, Jon Christian, EVP, Qvest.US spoke with Alexandra Canal at Yahoo Finance about why sports is the next frontier for the media industry’s ‘war on eyeballs’ and what is driving recent sports media deals. "The sports leagues are just taking advantage and trying to get as much as they can. They do not want to do just an exclusive deal with one partner. They want to have the diversification." "What we have now is still that old model plus this new model, so the fragmentation looks much more severe," Christian said, describing the current media landscape as a "war of eyeballs." Additionally, "there is a lot more revenue to be had in terms of rights because you can separate rights between traditional linear broadcast versus digital and get even more money in that way." Read the full story, and more perspective, here: https://lnkd.in/gwADCEe7
It's more complicated than ever to watch sports — here's why
finance.yahoo.com
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Understand how companies globally use GenAI, the latest in content localization, and media workflow automation. Join us June 6th for 6 possible breakout sessions – you select your top 4. Register at https://lnkd.in/ee69Dq9h. Session details below ↓ 🔶 Session #1 Use GenAI to localize content and increase reach and user satisfaction with Tobias Künkel 🔶 Session #2 Using advanced metadata processing to boost TV viewer engagement with Tobias Fröhlich 🔶 Session #3 Boundless possibilities of a service-oriented architecture for video servers with Christian Münch 🔶 Session #4 The core benefits of cloud playout & automation with Frank Mistol 🔶 Session #5 Practical GenAI applications for broadcast: Reduce costs, time & errors with Christophe Ponsart 🔶 Session #6 From GenAI to Housekeeping – automate any media workflow with Jonas Michaelis ⚠️ Note: To join the webinar breakout rooms, download the Zoom desktop client or mobile app. For download and installation instructions, please visit the Zoom website. After registering, you will receive an email with your personal Zoom invitation link.
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Big Tech is taking 2 different approaches as it competes with traditional media providers. Our EVP Jon Christian shares the rundown into the 'streaming wars' with Yahoo Finance along with additional insights ⤵
Comcast’s recent announcement of a three-way bundle with Peacock, Netflix, and Apple TV + reinforces the industry’s focus on more consolidation and cross-bundling. As I shared with Alexandra Canal at Yahoo Finance for her article on YouTube, the ‘streaming war’ is now about Big Tech vs. Traditional Media providers competing for industry dominance. The Takeaways: The media ecosystem has expanded as Big Tech advances its focus on the media business. ↳ Traditional content providers now need to figure out how to compete with those deep pockets by asking themselves: what are my strengths? ↳ From a position of strength, traditional media companies can strategically invest in increasing the output and efficiency of their core competencies. With the right technology investments, continued focus on creating great content, and striking the balance of exclusivity and ads — traditional media creators and distributors can capitalize on their strengths to compete with Big Tech. It was great to share insights alongside Christian Oestlien, VP of product management at YouTube. The full story, with my additional perspective, is included in my article below. #Google #YouTube #Media #Comcast
The Battle for Viewership: How Traditional Media Can Compete With Big Tech in the Streaming Wars
Jon Christian on LinkedIn
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Emerging technologies present new challenges and opportunities for digital transformations in CPG. Our team will be at Salesforce Connections May 22-23 in Chicago 🌆. Let’s connect on how AI + data can help: + Enhance and personalize customer experiences + Streamline business operations and workflows + Increase sales and profitability If attending, comment below 👇 #salesforceconnections #connectionschicago #salesforce #cnx24
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