Performance Marketing World’s Post

Our best op-eds from the past fortnight. PMW publishes regular op-eds, penned by some of the industry's best and brightest, covering everything from the rise of retail media, CTV's next moves, what to do about the cookieless conundrum, and more. This fortnight's top five (links in the comments): – The election vs the Euro: How brands can connect with audiences around cultural moments Jamie Toward Teads – As Google explores AI-powered search, doing nothing isn’t an option Nick Graham Kepler – What should marketers be doing to prepare for a potential TikTok ban? Mischa McInerney Digital Marketing Institute – Curious about the Dynamic buzz? It's time to join in Steven Dennison DOOH.com – Retailers – the world is your marketplace, but only if you are prepared for the challenges ahead Mark Byrne Kit Bienias Brave Bison #marketing #performancemarketing #advertising #google #tiktokban #cookieless #data #AI #euros #election

Top 5 adtech tools this week: from targeting passionate Football fans across categories to AI-powered user acquisition, here’s our round up of new ways to power up your tech stack. Head to the link in comments for the full story. This week:  – eBay Advertising revamps dashboard with personalised recommendations  – Goal publisher Footballco help brands reach fans through their specific interests  – Home Shopping Network Inc. (Shop TV) launches creator platform powered by impact.com – Kevel launches new AI feature set to boost retail media networks  – Mintegral enhances intelligent user acquisition with machine learning model Alex Kazim Vanessa Horgan Chris Austin Rebecca Kerper David A. Yovanno Paulo C. Richard Carter Tim Ewald Anton Poleschuk Erick Fang #performancemarketing #tech #retailmedia #data #ai #socialmedia #measurement #DOOH #programmatic #publishers #cookieless #targeting

Are you an AI optimist or an AI pessimist? On the ground at Cannes Lions Festival of Creativity, PMW posed this question to a myriad of experts... and got some very interesting answers. From being an AI 'middleist' to fully embracing it as the future of advertising, see what industry insiders think of the tech below 👇 #performancemarketing #advertising #canneslions #AI #data

TikTok vs Google Search | New government called upon to support adland | Big tech's battle rages on #marketing #performancemarketing #advertising #ukelection #canneslions #privacysandbox #privacy #cookieless

🚨 DEADLINE APPROACHING🚨 #PMWAwards Only one day left to submit your entry for the PMW Awards! 🏆 Have you launched a standout consumer product? Delivered an influencer marketing campaign with stellar results? Or pioneered an innovative and sustainable initiative? Don't miss out on the chance to be recognized! Submit your entry now: https://lnkd.in/e9Kun_GG 2024 Judges: Rachel Aldighieri, Aleksei Badianov, Tim Bond, Katrina Broster, Thomas Byrne, Issy Chambury, Odhran C., Stephen Davis, Mike Fantis, Dale Fisher-Brown, Rick Lamb, Mihaela Mateescu, Efi Naskou, Elton Ollerhead, Anna Panczyk, Rodney Perry, Nisha Ridout, Anneli Ritari-Stewart, Laura Roche, Sophie Tran, Patrick Zinga, Rhys Westwell, Jorja-Rose Wells, Katie Streeter Hurle

Top 5 performance marketing campaigns this week: from National Express’s new multichannel campaign to The Coca-Cola Company’s Olympics celebration. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top 5: – The Coca-Cola Company launches new global campaign celebrating the 2024 Olympic and Paralympic games – the LEGO Group appoints Publicis One as its global media buying and planning agency – Nintendo appoints Wavemaker Italy to manage and co-ordinate media activities – National Express LLC launches first multichannel campaign with Lucky Generals – Comedian Tom Allen stars in Eurostar’s latest Olympics campaign #performancemarketing #brand #agency #DOOH #brand #socialmedia #paidsocial #paidsearch #advertising #paidmedia #marketing #advertising

Over the summer of sport, PMW is hosting a ‘Dream Team’ competition, letting registered readers vote for their perfect lineup of marketers based on their influence and achievements within the industry. At the halfway point in voting, we can reveal the top 15 people currently leading across five categories: Brand, Agency, Technology, Media Owner and Thought Leader, to create the ultimate marketing squad. The pool of talent readers can choose from is taken from the PMW Powerlist 2024. You can vote via the link in the comments and a big congratulations to our current leaders, good luck in the second half of voting! Dr Grace Kite magic numbers Sue Azari AppsFlyer Neil Jones Boots UK Chris Bishop Nobody's Child Paul Wright Uber Advertising Lee Metters Awin Global Cat Anderson Sprout Social, Inc. Alice Anson Nectar360 Carrie Ward VIOOH Andrew Turner Incubeta Oliver Walker Hookflash Rick Lamb Jellyfish Thomas Byrne RocketMill Supriya Dev-Purkaystha (She/Her) Microsoft Nora Zukauskaite TikTok Shop #performancemarketing #advertising #powerlist100 #agency #brand #dreamteam #tech #media #thoughtleadership

Last week, as Sir Keir Starmer stepped up to the podium as the UK’s newly elected prime minister following Labour’s landslide victory, he spoke of a “sunlight of hope”. However, within the advertising industry there’s more uncertainty than hope. While Starmer's 412-seat majority may appear good on paper, questions remain about the incoming regulations: the Data Protection and Digital Information Act and the Online Safety Act. PMW spoke to industry experts to find out what they would like to see from the new government - read their full thoughts via the link in the comments. With thoughts from: Thomas Walters Billion Dollar Boy Thomas Laranjo Total Media Paul Briggs Silverpush Oliver Shaw Orgvue #performancemarketing #advertising #ai #tech #data #election2024 #UKpolitics #labourgovernment

From breaching EU digital laws to introducing additional fees for advertisers, the big tech companies are at odds with each other battling over policies, app store fees and even advertising models. PMW spoke to advertisers using these walled gardens, about the impact the probes and ongoing feud is having on them. Read the full piece via the link in the comments. With insights from: Philip Acton Adform Amit Kotecha Quantcast Hannah Kimuyu Brave Bison #EU #data #AI #meta #google #alphabet #facebook #instagram #fees

Channel 4 and Formula E appoint new CMOs. Also, ramarketing makes key leadership appointments, Electrolux Group appoints new Group CMO, and more. View all of the latest performance marketing people moves via the link in comments. Katie Jackson Channel 4 Ellie Norman Formula E Elliott Gibson Matthew Dent (MCIM) ramarketing Elisha Pearce Amy Green Iris Nikos Bartzoulianos Electrolux Group Alex Stil Verve Ludovic Gougat Tracey Barber RAPP Matt Ayers Appinio Lou Fielding Joint Hires Eric Stine Sitecore #performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand #CMO #marketer