Performance Marketing World reposted this
It’s election day! I’m at MAD//FEST 2024 to start the day, WPP founder Sir Martin Sorrell spoke about what the elections could mean for the advertising industry. We know Labour is likely to come into power in the UK in the next 24 hrs, but it won’t be easy. There’s going to be”little room to moneouver” and chances are they’ll be tax rises. Across the pond in the US, Biden is likely to be replaced - perhaps by Kamala Harris - and that could make a real difference in the presidential elections in November. Sorrell warns that while another four years of Trump in power maybe “good for business in North American” it would be “disastrous” for the rest of the world. Performance Marketing World is on the ground at MADfest - check out our coverage of the session in the link below. And if you want to know more about how political campaigning has evolved and what major parties (in the UK, US and India), check out our in-depth feature (link below too).
Premium Content Editor at Haymarket | Freelance Journalist and Editor
1whttps://www.performancemarketingworld.com/article/1878741/political-advertising-super-election-year