Paved’s Post

🎙 Join us on December 6th and learn how to hit the sweet spot in investment for maximum impact and efficiency with Gary Danks and Tinuiti. Act now to secure your spot: https://lnkd.in/gwCk9gAx #digitalamarketing #webinar #adtech #investing #digitaladvertising

Did you know 62 to 72% of New Year’s resolutions fail by January 12? Avoid unrealistic goals and take this year to focus on the best investment you can make instead: Yourself! See how in Ashley’s latest blog ⬇️

In the last 10 years, the competition for assets and returns has increased tremendously, and the length of raising capital has elongated. For every day you are not building your investor pipeline, you are decreasing your chances of getting an allocation as it's a numbers game. What you do or not do today will impact you months from now. “Don't put off until tomorrow what you can do today” -- Benjamin Franklin. See our blog. https://lnkd.in/eDFvezF #venturecapital #hedgefunds #business #marketing

In the last 10 years, the competition for assets and returns has increased tremendously, and the length of raising capital has elongated. For every day you are not building your investor pipeline, you are decreasing your chances of getting an allocation as it's a numbers game. What you do or not do today will impact you months from now. “Don't put off until tomorrow what you can do today” -- Benjamin Franklin.  See our blog. https://lnkd.in/eDFvezF #venturecapital #hedgefunds #business #marketing

Our Fall 2023 Investor Conference begins NOW with our webcast presentations. 💻 Click below to learn more about these featured companies as executives have the chance to dive deeper into key topics and investment opportunities. #LythamFall2023 #Investors #StockstoWatch #InvestorRelations #PublicCompanies

🔥 Marketing Is An Investment, Not An Expense: A Seasoned Perspective 🔥 🎯 "If you want short-term results, invest in sales. If you want long-term results, invest in marketing. Stop cutting your long-term strategy because money is tight in the short term." - Credit: Jason Vana on Twitter/X As a Creative Strategist and Operations Specialist with over a decade in the industry, I couldn't agree more. Here's why: 1️⃣ Strategic Allocation 📊: Cutting marketing budgets for quick gains sacrifices long-term brand equity. A balanced approach ensures both immediate revenue and future growth. 2️⃣ Holistic View 🌐: Both sales and marketing are essential gears in the same machine. Sales bring immediate revenue, but without strategic marketing, long-term sustainability is at risk. 3️⃣ Trend Forecasting 📈: Marketing provides valuable data for future strategies. Less investment in marketing equals fewer insights, affecting strategic decisions down the line. 4️⃣ Team Synergy 👥: As someone who thrives on team leadership, I can vouch that sales and marketing teams must work in sync to maximize efficiency and results. 5️⃣ Adaptability and Learning 📚: An ongoing commitment to marketing allows a company to adapt as trends, technology, and consumer behaviors evolve. 6️⃣ Value of Branding 🎨: Marketing isn’t just about selling a product—it’s about building a brand that can weather economic downturns far more efficiently. 👉 In summary, balancing short-term sales goals with long-term marketing objectives is not just wise—it's essential for sustainable growth. #Marketing #Investment #Strategy #BusinessAcumen #LongTermVision #Sales #Teamwork #Branding #TrendForecasting

Hard to explain to people that Marketing does not give you short-term ROIs.

Marketing is an Investment, If you chose right person to do that Job.