About
Articles by Gary
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The Who, How and Why of Install Fraud, Part 1: Who?
The Who, How and Why of Install Fraud, Part 1: Who?
By Gary Danks
Activity
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I wanted to thank all my colleagues and clients for the last 5.5 successful years at Kochava. I have visited dozens of amazing companies during my…
I wanted to thank all my colleagues and clients for the last 5.5 successful years at Kochava. I have visited dozens of amazing companies during my…
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Deciding to buy a 3rd party solution or build an in-house MMM solution? Depending on your company’s specific needs, resources, and strategic goals…
Deciding to buy a 3rd party solution or build an in-house MMM solution? Depending on your company’s specific needs, resources, and strategic goals…
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Experience & Education
More activity by Gary
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This day is special for a lot of reasons, one of which is Juneteenth celebrated in the US! I’m listening to Shannon Sharpe at Cannes and am…
This day is special for a lot of reasons, one of which is Juneteenth celebrated in the US! I’m listening to Shannon Sharpe at Cannes and am…
Liked by Gary Danks
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Cannes is in full swing - so much so, this sat in queue for 6hrs before I was able to post early AM pics of our lovely space! 😆 Come visit us at the…
Cannes is in full swing - so much so, this sat in queue for 6hrs before I was able to post early AM pics of our lovely space! 😆 Come visit us at the…
Liked by Gary Danks
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I'm excited to announce that I'll be joining M&C Saatchi's panel session next week at their office in Golden Square, Soho, London! If you haven't…
I'm excited to announce that I'll be joining M&C Saatchi's panel session next week at their office in Golden Square, Soho, London! If you haven't…
Shared by Gary Danks
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It was a great pleasure to be a speaker at the App Growth Summit 📱last week in Paris. There were entrepreneurs, major companies like Orange…
It was a great pleasure to be a speaker at the App Growth Summit 📱last week in Paris. There were entrepreneurs, major companies like Orange…
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Measurement on mobile app is probably the most challenging topic since iOS introduced ATT in 2021! 🤯 🧐Ad network self attribution, MMP, iOS SKAN…
Measurement on mobile app is probably the most challenging topic since iOS introduced ATT in 2021! 🤯 🧐Ad network self attribution, MMP, iOS SKAN…
Liked by Gary Danks
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Extremely honoured to have been recognised and selected by the independent BIMA (British Interactive Media Association) Top 💯 within the CEO &…
Extremely honoured to have been recognised and selected by the independent BIMA (British Interactive Media Association) Top 💯 within the CEO &…
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Calling London brands and connections. If you want to know how to ensure your media measurement is fit for purpose, please come to this event we're…
Calling London brands and connections. If you want to know how to ensure your media measurement is fit for purpose, please come to this event we're…
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A Media Mix Model is an econometric framework for determining the optimal allocation of media spend across an assortment of marketing…
A Media Mix Model is an econometric framework for determining the optimal allocation of media spend across an assortment of marketing…
Liked by Gary Danks
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Mediocre reach won’t cut it in today’s competitive landscape. To achieve advertising success, you need diverse and high-quality content that is…
Mediocre reach won’t cut it in today’s competitive landscape. To achieve advertising success, you need diverse and high-quality content that is…
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What is the definition of exact? According to Webster, it is "not approximated in any way; precise." I've always interpreted it this way, and I am…
What is the definition of exact? According to Webster, it is "not approximated in any way; precise." I've always interpreted it this way, and I am…
Liked by Gary Danks
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I’m thrilled to be en route to the YPO Global Leadership Conference (GLC) in Istanbul in my capacity as the Membership Chair for the Greater London…
I’m thrilled to be en route to the YPO Global Leadership Conference (GLC) in Istanbul in my capacity as the Membership Chair for the Greater London…
Liked by Gary Danks
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The Seven Habits of My 103-Year-Old Grandma: Unlocking the Secrets of Longevity Since ancient times, humanity has pursued longevity, passing down…
The Seven Habits of My 103-Year-Old Grandma: Unlocking the Secrets of Longevity Since ancient times, humanity has pursued longevity, passing down…
Liked by Gary Danks
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Owner at Danks Technical Services and in a partnership with Nenok Gmbh
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