Patrick Burke’s Post

🚀 Embracing the Sales Journey: Every month is an opportunity to reset, learn, and grow! 💡 Regardless of highs or lows, I believe in cleaning the slate to pave the way for new victories. 🔍 Reflecting on a recent month, our team faced challenges that seemed insurmountable. However, we rallied together, analyzed our approach, and learned valuable lessons. 🤝 One particular client interaction stood out - a seemingly tough negotiation turned into a long-term partnership when we prioritized understanding over closing. 🧹 This story taught me the importance of approaching each month with a clean slate. It's not just about celebrating wins, but also embracing challenges as opportunities for improvement. 📈 Here's to another month of growth, resilience, and a fresh start! 🚀 #SalesJourney #FreshStart #ContinuousImprovement #b2bsales #saassales #ewole #growth #MoM #YoY #Growth Boni

Yesterday morning, I, like everyone else, got the news. Foxtrot market is closing. Forever. And after the initial wave of shock passed, I felt a huge wave of sadness. Sadness for the new brands who will now have to look elsewhere for a first retailer to get off the ground. Sadness for the young brands who Foxtrot was a main customer, and will likely go out of business. Sadness for all of the businesses (including my own) who shipped thousands of dollars of product, that we will now likely never get paid for. And finally, sadness for all of their incredible employees- many of which were even more shocked than I was yesterday with the news. I’ve come to realize as a leader- that it’s not about who you are or what you do in times of success that determine your character, but how you show up and handle life when things get hard. Also, as a leader, I understand that there are many complexities and moving parts to a business, but regardless, I do think communication and transparency with your partners is…the bare minimum. Absolutely necessary. To Foxtrot- As a company that has been selling into your stores for quite some time, and as a customer, I am extremely disappointed. While I’m sure there’s been many parts of this situation to manage, accepting new orders from brands, risking the livelihood of many small businesses owners, and not communicating any warning to anyone (employees included) has left thousands of people out to dry- with nothing to lean on but a singular instagram post announcement. To any Foxtrot employees- Toto will be hiring a young and hungry (in spirit) regional sales rep/account manager- so if this sounds interesting, please send me a DM. To any young brands who are now struggling, please reach out- if you need to vent, need a friend, or if there’s any intro’s I can make, I’m here. We, as we always do, will continue to find the light. #entrepreneurship #leadership

Unlock the Market Potential with Beachhead approach for Start-ups : 5 Key points Beachhead strategy is about capturing a small segment of the market first – a niche or a specific demographic – and then expanding. 1. Focused Approach: After evaluating TAM, SAM, and SOM, pinpoint your beachhead: a focused entry point to penetrate the market. Secure a dominant position in the initial segment and use that as a launchpad for other markets. 2. Optimal Resource Allocation: Concentrate resources on a specific segment rather than scattering them over a broad market, ensuring higher success rates. 3. Sequential Dominance: Win one market segment at a time to create a strong foundation for future growth. 4. Build Relationships: Strengthen ties with stakeholders, gaining crucial feedback and market insights. 5. Feedback Loop: Continuous feedback from the beachhead market aids in refining product offerings and value propositions. Are you aware of what business Amazon initially started with in 1990s? #Beachheadstrategy #MarketEntry #FocusedApproach

Massive shoutout to my client, Kyle, for closing his 3rd client in just 2 weeks! 🚀 (All of them with a retainer + revenue share deal) The best part? This client came from a referral from another member of the Consistent Scaling program... ... and now they're both working together with this client. 💪 All because he narrowed down his niche to serve supplement brands! Just goes to show how fast things can change when your agency's offer and positioning are dialled in. - Kilian P.S. Want to know how we help other founders like Kyle scale past 100k/mo while cutting their time in the ops in half? Check the link in the comments to see all the details!

🥁 🥁 🥁 Drumrolls Please 🥁 🥁 🥁 Join to our first meet up (IRL!) to share your passionate ideas about growth 🔝 🗓️ Date: September 10th ⏰ Time: 18:00 📍 Location: Panorays HQ, TLV We want raw. We want honest. We want to bring the real thoughts, fears and experience to the front stage. We will dive into the art of scaling for startups. Our expert speakers from Product, Sales and Ops backgrounds, will reveal winning strategies for efficient growth and harnessing the Product-Led Sales framework. 🚀 Gain insights on: ✅ Innovative growth strategies ✅ Power of Product-Led Sales ✅ Maximizing success through user-centric iteration Don't miss this chance to network with fellow leaders and elevate your business journey. Limited spots ➡ Signup link in comments

And just like that, my time at Beamery has come to an end. It’s been 2.5 years of learnings, so here are 🖐️ 5 🖐️ of the most important lessons I take away. 1️⃣ On leadership - The most important job of a leader is to unblock his/her reportees. I had the privilege of managing 3 very talented marketers during my time at Beamery. And I’m super glad to see that all 3 have gone on to move up the ladder and do incredible things, as long as I stayed out of their way 😁 2️⃣ Enterprise sales is tough - as marketers we need to show a lot of empathy for the sales team. This came home to me when I was doing a “gig” with the sales team. Despite having the most important stakeholders at the target account fully engaged after multiple touch points, thorough discovery and even a proposal sent over, the deal still took a further 4 months to close! 3️⃣ Partners - you get in as much as you put in, and it takes time. After 2+ years building relationships with some vendor partners I’d started working with in EMEA, we are seeing some unexpected outcomes: partners putting in a good word organically, unveiling insights for us, and each campaign getting better each time. 4️⃣ Rituals/consistent communications - we are all busy. The right “rituals” can help cut through the noise and enable those around you on the shared mission. 5️⃣ Context setting - tied to the above, I am guilty of assuming everyone is as interested in a variety of things as I am. But my world is not their world. So providing context ensures I’m not diving in and making sweeping assumptions. I’m taking two weeks off and then I start at in a very exciting new role - stay tuned! All that remains to be done, is to say thanks to the many who've contributed to the journey (if I've missed anyone out, apologies - we'll stay in touch and I'll make it up to you, I promise!) Ben Slater Evy Schwartz Matt Smith Ghassan Khoury Mikael Lindmark Sultan Murad Saidov Abakar Saidov Vilma Edwards Christian Davidge Kirsty Cooke Roie Gortler Alice Britton Oleksandra Sydorenko Vittoria Berlucchi Andrew Keating Tom M. John T.

Summary of 4+ Years Practicum on Partnerships 1. Done right, they're magic and everyone wins. 2. Done poorly, they're like sitting in traffic with a friend who talks too much. 3. Talk is cheap. 4. Leads are precious. 5. Sharing opportunities is a two way street or it's not a partnership. 6. (This is the hardest to accept) No one has time for you unless you can tangibly help them this quarter. The eCommerce ecosystem does partnerships really well! Specific shoutout to our friends at BigCommerce (Sean Callihan, Daniel Fertig, Lisa M. Bellamy), Shopware (Erik Cochran, Justin Williams, Jason Nyhus), iPaaS (Robert Rand, Judah Ferst, MBA), Gorgias (Shivani Bala), and JoyRiot (Jessica McCarthy). It was a pleasure finding and serving businesses together in Q1. Here's to more of the same in Q2.

I’m happy to share that I recently started a new role as Director of Emerging Enterprise Sales at Olo! 🎉 After an incredible two years building Blue Truck Logistics, I could not be more excited to jump back into hospitality tech. Why Olo? Three reasons: 1 – Leadership Noah Glass is a world-class CEO and human. I deeply respect the way he leads, the values he's instilled in the company, and his vision for empowering Hospitality at Scale! He has built this company slowly and methodically since 2005 and has a founder’s mentality and 50 year vision driving us forward. 2 – Building The “Restaurant of the Future” Right now, just 16% of restaurant transactions are digital. As Marc Andreesen observed: "Software is eating the world". In 25 years, I believe 80%+ of transactions will be digitized. Olo is uniquely positioned to win this shift. We are by far the leader in digital hospitality today, powering 600+ leading brands. And we have the team, vision, and culture to build a truly generational company that tackles this opportunity! If Shopify is the antidote to Amazon for retailers, Olo is the antidote to Doordash for restaurants in the decades ahead. 3 – Family First “If I achieve wild success in my career, but I fail as a husband and father, I will have failed.” I stumbled across this quote last fall in the wake of my father’s passing and it really moved me. I’ve always been deeply ambitious and entrepreneurial. But, as I reflected on my father’s legacy and what really matters last fall, I realized that this is the fundamental truth I cannot ignore. My sons and wife mean everything to me! And we’re in a phase of life where I know that crushing my #1 job – being an exceptional father and husband – must be my top priority! Many companies say they want to empower their employees to spend time with family but very few mean it. Olo is different. Our company’s #1 value is “Family First”. It is viewed as the “backbone of how we operate” and everyone I met during the interview process exuded this belief. P.S. A special shoutout to a few key folks who were instrumental in my decision to join: Catie Ivey, Lindsay (Holl) Gillon, and Katie Layng! 🙏

Exciting News! Join us in welcoming seven new members to the TACK Crew! • Josh Allen • Courtney Booth Bensinger • Maria Cate • Doug Davidoff • Ally Simmons • Liam MacCormack • Justin Zimmerman TACK GTM is the Uber for B2B GTM Leaders. About TACK Crew: On-demand GTM Strategy and Execution. Expert resources for starting and scaling your business. We handle the people - you tell us the problem, and we build your map. Why TACK Crew? Faster Ramp: Quicker than traditional agencies or internal hires. Adaptability: We evolve with your changing needs. People-First Approach: A team of GTM strategists and operators who prioritize people. Want an intro to anyone in the crew? Let us know. https://lnkd.in/edRX2xzf We are pumped to have all these amazing people in the Crew. We have a very bright 2024 ahead.

How are you going to grab wins in 2024? It's that time of year. Definitely feels like crunch time as the year ticks away. I am curious- what are your strategies to grab wins in the next year? Here are two I am working on- 1. Quiet- how can I incorporate small amounts of quiet into daily life. The last week has been 15 minutes per day in the early morning darkness with only the light of the Christmas tree. It has been incredibly restorative and peaceful. How can I keep that momentum going into the new year when the Christmas tree gets put away. 2. Relationships- Being very intentional about the relationships I have and growing the right relationships moving forward. I know this- we are not meant to be an island. We need quality humans in our lives to journey alongside. Who might be someone you will reach out to in the new year? How about you? What is a strategy you will be working on? We are all in this together! #WINtheNOW #gooddaysareahead