What can marketers do to survive and adapt to Google’s new search algorithm updates? Here are three quick suggestions using VIP Content Analytics: - Set up a weekly bottom listings report for search traffic. Review your low-performing content and optimize or prune accordingly. - Set a monthly or quarterly search traffic goal. Pin it to your Overview screen to easily see how you’re performing against the goal you set. - Review your top 50 tags for search traffic in the past 12 months. Include smart tags to see what niche topics have been identified in your content archive. If you see a pattern, create a tag group to track how those topics perform over time.
It's getting harder and harder to find any wins on the SEO front, as is shown in a recent blog from WordPress VIP. This makes understanding the audience yo have critical for BtoB media brands! Check out the piece at: https://lnkd.in/emesP-pW
