Parse.ly’s Post

🍃 Why choose Parse.ly over Google Analytics 4 for #content teams? Good question. While #GA4 may be adept at tracking AdWords spend, it falls short when it comes to the specific needs of media pros, journalists, and content teams. Parse.ly, on the other hand, is designed from the ground up to empower content creators. ✅ User-friendly: Jump right into Parse.ly with minimal training and start deriving insights from your content data. No need for extensive learning curves. ✅ Real-time Insights: Move from basic metrics to understanding the real conversation your content is sparking in real-time. ✅ Content-focused: Unlike GA4, Parse.ly is built to measure what matters to content teams—reader loyalty, subscription drivers, and lead generation. Learn more about how Parse.ly revolutionizes #ContentAnalytics and helps make everyone in your organization #DataDriven. https://okt.to/1pbxlW

⚠️ By now, you may have noticed that Google removed real-time data updates from #GA4. For anyone trying to build an audience in today’s fractured attention landscape, this should come as a serious metrics wake-up call. VIP Content Analytics by Parse.ly is the only analytics platform proven to create a results-driven culture for newsrooms and marketers—eliminating guesswork and angst from content strategy. And, yes, our data is real-time. Learn more here. https://okt.to/PcxGH2 #AnalyticsDashboard #ContentAnalytics #DataDrivenMarketing

Exciting news for government agencies! We're thrilled to be partnering with Lone Rock Point to introduce CivicPress—an advanced #WordPress theme optimized for government websites. CivicPress offers seamless USWDS integration, top-notch security with WordPress VIP's #FedRAMP authorization, and unparalleled accessibility compliance. Plus, it's customizable with no coding required. In short, take your government site to the next level. Check out our blog post to learn more at: https://lnkd.in/gtdSNFcx Or request a CivicPress demo today at: https://lnkd.in/gJN6HUhJ #EnterpriseWordPress #GovTech #PublicSector #WebDevelopment #WebAccessibility #WordPressForGovernment

#Content length does matter—but how do content creators, media pros, and marketers determine the best word count for web content? There’s no single, one-length-fits-all answer. However, whether you’re writing a new manuscript, academic journal, or a set of blog articles, we've found a few bedrock principles to consider: ✍️ Consider your audience ✍️ Prioritize quality over quantity ✍️ Focus on on-page elements besides copy ✍️ Provide different value with different lengths They’ll help you create content that meets your objectives and gives your audience the right answers to their problems and search queries. https://okt.to/j1PbRN

🎉 Today we’re proud to welcome Miami-based TECKpert to the VIP Partner network! Says TECKpert CEO Adrian Esquivel: “This partnership allows us to leverage the power of WordPress VIP’s secure platform to provide government agencies with cutting-edge digital solutions... delivering exceptional user experiences while maintaining the highest levels of security and compliance.” #EnterpriseWordPress #GovTech #PublicSector #WordPressForGovernment https://okt.to/lIuwdk

✅ Calling all VIP customers! The second annual State of Enterprise #WordPress Report is seeking input from brands on the use of WordPress for enterprise projects. Share your experience and perspective using WordPress to help grow the ecosystem. Take the survey now. #EnterpriseWordPress #SOEWP https://bit.ly/4bKy2jT

🏛️ Have you heard? Our new CivicPress simplifies web modernization projects, enabling government agencies to provide digital experiences that are secure, interactive, and accessible to everyone. 👉 Built by Lone Rock Point and powered by WordPress VIP, CivicPress automatically integrates with USWDS and is compatible with search.gov, the digital analytics program, and more. ✅ Request your demo of CivicPress at: https://bit.ly/4eO8zIY 👀 Read our post to learn more: https://bit.ly/45OWoY6 #EnterpriseWordPress #GovTech #PublicSector #WebDevelopment #WebAccessibility #WordPressForGovernment

❤️ From the VIP archives comes this veritable #CMS love story from Kayla Mehojah, MBA: Before joining Automattic, the parent company of WordPress VIP, I worked for a large transportation services company producing content on the marketing team. We used Drupal at the time, [but] I wanted a new, better, more intuitive CMS that would: - Help us produce content faster (and easier) - Offer more comprehensive content management - Improve site performance and reliability - Decrease our reliance on developers for site edits and updates So, while scouring for options, I came across WordPress VIP and immediately fell in love with the promise of the agility and dependability of the platform. And the best part? I would be able to use the same WordPress I knew and loved, only better. Thus began my journey to convince my boss that we 1) needed a new CMS and 2) that our new CMS should be WordPress VIP. #EnterpriseWordPress https://lnkd.in/gTuYeUGn

🏛️VIP goes to DC! Proud to be sponsoring AWS Public Sector Summit next week at the Walter E. Washington Convention Center. Stop by booth #456 to learn why government agencies elect #FedRAMP-authorized WordPress VIP as their #CMS running mate. #WordPressForGovernment #AWSSummits https://okt.to/qIHo09