Ownership Project 2.0: Private Capital Owners & Impact’s Post

The ways that family businesses, family offices, and family holding companies can create impact are often shrouded in mystery – not just to the public, but also to other families. Events like the Ownership Project's Family Business & Family Office Workshop last week--held as part of the Family Business MBA course co-convened by Brice de La Morandiere and Bridget Kustin--are key for family offices and our practitioner community to engage in peer learning. Insights our panellists shared include: 🎯 Professionals report that language of ‘ESG,’ ‘sustainability’ and ‘impact’ does not resonate widely. Framing these concepts in the language of markets, gaps, and why sustainable products and services will deliver good returns tends to have a much more positive reaction. 🎯 Impact reporting is not enough. There must be evidence that “impact” is embedded in the product and systems themselves. 🎯 Entitlement was critiqued. As one family principal said, “The legacy I want to leave for my future generations in an enabling one – that ensures they’ve had the education and resources to go in the direction they want and give back in the way they want.” 🎯 Find an “emotional glue” to promote active engagement with the wealth and the investment portfolio, to ensure that, as another family principal said, “you are controlling the wealth, and the wealth is not controlling you.” It can be hard to get next gens excited about IRR and financial indicators; family heritage and impact narratives can be powerful forms of family connection. Join our community and participate in these conversations. We are currently interviewing family offices with AUM 100+ million USD. Reach out to ownership@sbs.ox.ac.uk. #FamilyBusiness #FamilyGovernance #Impact

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