Breaking news: 🌟 OMD has been awarded the coveted Media Network of the Year at the Cannes Lions International Festival of Creativity. 🏆
This achievement is a direct result of the outstanding work and collaboration of our teams, clients, and partners across the network.
Join us in a round of applause for each and every OMDer, for their contributions in creating world-class campaigns. 👏 🎉
#OneOMD#CannesLions2024
Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon.
Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way.
I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate.
My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates.
As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud.
Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo#CannesLions2024#OmnicomCannes#TheDisruptionCompany
Well, how about that. The global leader in Effectiveness awards rankings on the WARC Effective 100 is Omnicom.
While we are thrilled to lead the Middle East on the WARC Creative 100 rankings, the Effectiveness rankings lead at a holding company level is lovely news as well.
Great creative leads to great effectiveness. #TheWorkTheWorkTheWork#IMPACTBBDO#BBDO#WARCBBDO Worldwide
Adding to Carat's amazing achievement of being elected Leading Media Agency in overall market perception in SA, according to the Agency Scope SA 2023/24 study, dentsu is ranked #2 in Relationships with Holdings Groups (Client-Agencies Relationships) & in New Business Activity (Agency Selection Process).
Congrats team, this is an incredible achievement.🎉🎉
Click the link to read more - https://lnkd.in/eu7Kb9rv.
#SCOPEN
In a moment of accelerated #data & #technology, talent matters more not less.
Privileged to have spent a few days with Charlotte Lee, Tony Harradine and our inspiring OMD APAC leaders discussing the future of agency services and the growing role #APAC is playing in our worldwide strategy, especially when it comes to #digital#transformation and #commerce innovation.
It's not every week that some of the world's most acclaimed creative leaders get together in one room, much less speak on a dedicated panel to talk about creativity and its growth-driving power in business...
But that's what happened last Wednesday, when Goodby Silverstein & Partners's jeff Goodby, Orchard's David Kolbusz, Accenture Song's Nick Law, VMLY&R's Kim Pick and Australian actor, writer and director #MirrahFoulkes, gathered for a #GrowthAgenda event at Advertising Council Australia's #ThisWayUp festival.
It's clear that in an information-saturated world, brands can't afford to settle for creative "mediocrity", which the rise of #generativeAI will only further accellerate, according to some panellists.
For those who weren't in the room at the MCA in Sydney, catch up on insights from the evening here: https://lnkd.in/gUJXPhM3
In other marketing news.... The Matildas have won the hearts and minds of audiences the world over. And those brands that were clever enough to back them through sponsorships and collaborations are reaping the rewards of record World Cup attendance and TV viewership. Football Australia's Peter Filopoulos, M&C Saatchi Sport & Entertainment, Australia's Krystyna Frassetto and other marketing experts explain the growth-driving opportunity for brands taking part in this monumental cultural moment: https://lnkd.in/gusfDq44
Plus, an opinion editorial authored by the brilliant Dave Bowman, who penned his first piece for #TheGrowthAgenda as Publicis Groupe ANZ's newly-appointed chief creative officer. He offers a compelling call to arms to infuse the marketing and advertising with a more collaborative, playful spirit; and why it often yields better business results. https://lnkd.in/gFKz3Q7J
More to follow: https://lnkd.in/gAaD9rTU
As The Disruption® Company, TBWA profoundly believes in the transformative power of creativity as a driver of business growth. In this video, our new co-CEO shares her thoughts on the harmonious marriage of business and creativity, the need to be ‘obsessed by clients’, and she extends an invitation to embrace more inclusive values in the industry.
Read all about it in the article below 👇
FR : https://lnkd.in/e7GQUGpj
NL: https://lnkd.in/em9_MkfP#TBWA#Creativity#BusinessGrowth#Disruption
After 20 years at the helm of TBWA\Belgium, Bert Denis (chief strategy officer), Jan Macken (executive creative director) and Kris Govaerts (CEO) will from now on dedicate their energy and expertise to the development of TBWA\Groupe. At the same time, they continue to advise the Belgian agency's clients.
The daily management of TBWA\Belgium, on the other hand, is entrusted to a new six-person management team that has been fully internally trained to ensure continuity and focus on innovation and change.
Strategic Director, Stephanie Vercruysse is one of them. She gave us her very first interview.
Read her interview in Dutch 👉 https://lnkd.in/eDy9eGCE
Read her interview in French 👉 https://lnkd.in/eB9JcRG3
TBWA\HAKUHODO welcomes Wataru Uchida as its new president and chief executive officer. 🏴☠️
A long-time pirate already, Wataru has been an integral part of TBWA\HAKUHODO's journey since its inception in 2006.
Speaking about the agency’s commitment to innovation and societal impact, Wataru says: "In this era of rapid change, where the role of advertising and AI’s influence is hotly debated, we see an opportunity not just to adapt but to lead with joy.
“Our creativity, powered by the Disruption methodology, is far from reaching its limit." 🚀
Read more via Campaign Brief Asia:
https://lnkd.in/eTYMGMKS
A year ago, I said yes to my new job, and time flies here. One of the many things I have been excited about is the strong network of both GroupM and Mindshare.
In the first quarter of 2024 our Global Mindshare Offices have been on a roll. The recognitions include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings.
Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence.
Love the quote from our Global CEO Adam Gerhart highlighting how our success is always built on the strong collaboration, we have with our clients. “When clients lean in, embrace true partnership, and make brave decisions with us, the impact of the work is undeniable in driving measurable growth and positive impact for their businesses."
#mindshare#groupm#success#collaboration#partnership#growth#impact#congratulations
Chief Talent Officer, Omnicom Media Group
1moGo team!!!!