OAAA’s Post

The Supreme Court issued a recent decision that could impact the regulatory scheme affecting out of home advertising industry. The ruling overturns the Chevron doctrine, reducing deference to regulatory agencies. This shift may help businesses challenge adverse decisions, with its full impact to be seen in the coming years.   OAAA Association Counsel Allen Smith shares his perspective on this ruling in Billboard Insider.

🔔 Secure your spot at our upcoming webinar - This Year, Next Year: GroupM's Midyear Ad Forecast Join OAAA’s Steve Nicklin and GroupM's Kate S. on Wednesday, July 17th at 2 PM ET for an insights-packed webinar and get an in-depth look at the newly released 2024 Midyear Global Advertising Forecast report. Register now: https://lnkd.in/eJYUtmfV

We asked OAAA members and friends who attended this year's Cannes Lions International Festival of Creativity to share the latest trends and their impact on OOH. Check out our full roundup of top takeaways from industry luminaries from this year's festival that explores the impact of Cannes' hot topics on the OOH industry and advertising at large. https://lnkd.in/gPhekgWf

"What intrigues me the most right now is the amazing talent that I am seeing coming into the OOH industry. Whether it be through our industry associations both locally and nationally, programmatic and digital partners, the audience measurement community or the creative think tanks, all are doing amazing work, and changing the way the industry is perceived, regulated and consumed. I believe our future is very bright and in good hands!" This month our Across The Desk series, in partnership with The Drum, features Pudge Roberts, President of Coastal Outdoor Advertising, where he shares his message for brands that haven’t bought OOH before, what he thinks the next big thing is for OOH, and why OOH advertising is so important for brands to effectively engage in local communities.

OAAA is proud to partner with The Ad Council and National Highway Traffic Safety Administration NHTSA to launch The Heatstroke Prevention PSA Campaign. This campaign reminds families of the dangers associated with a child being alone in a car as parked cars get hot, fast, and can be deadly. A child that has been forgotten or left behind in or gained access to a parked car can be at risk of heatstroke within minutes. Help spread this important message this summer season by downloading and sharing the creative assets. Let's harness the influence and power of #OOH to inform and educate. https://lnkd.in/eN7AEvs5

The Foundation for Out of Home Advertising Research and Education (FOARE) has announced the recipients of the 2024-2025 Reagan Family Scholarship. Congratulations to Benjamin Khoh, who is seeking an M.S. in Community and Regional Planning at The University of Texas at Austin, and Tayler Nikole Allen, who is seeking a Masters of City and Metropolitan Planning (MCMP) at the University of Utah.

📅 Mark your calendars and reserve your spot for our upcoming webinar on July 17th at 2 PM ET. Get an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast from GroupM’s Group President, Business Intelligence, Kate Scott-Dawkins, and OAAA’s SVP, Marketing & Analytics, Steve Nicklin.   Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. Register now: https://lnkd.in/eJYUtmfV