"IN THIS MARKET??" is the #1 thing we heard this year. As we announce & celebrate Carefull's A Round capital raise today in TechCrunch, I'm reminded of how Max Goldman and I heard that phrase daily. "Pretty ambitious IN THIS MARKET." "Might want to think hard about THIS MARKET." "Are you sure, in THIS market?" But: it was always the wrong question. Carefull wasn't raising IN this market, we were raising FOR this market . . . for the 45 million people coordinating finances for an aging loved one. For the banks, advisors and insurers safeguarding the $84 trillion of wealth transfer amid $37 billion of elder fraud and financial exploitation. We're extremely grateful to have the opportunity to keep building for this deeply underserved market- to take better care of the generation that took care of us.
Proud of the entire Carefull team, which has worked tirelessly to lay the foundation for what's to come. Excited to be partnered with Fin Capital, Bessemer Venture Partners, TTV Capital, Montage Ventures, Commerce Ventures, Springbank, Alloy Labs, Northwestern Mutual Future Ventures and so many others who share our relentless focus on this challenge.
If you share the same focus, come partner and work with us. IN THIS MARKET?? Hell yes.