Putting yourself in the shoes of your dream retailer can yield an understanding for their priorities. Each year, major U.S. retailers open a crucial window to evaluate new and established brands. This is your golden opportunity to pitch to buying teams. Retail Insight: Product resets in retail are both time-consuming and costly for retailers. Store teams continue to do the things they always do: – Restocking shelves – Serving customers – Maintaining store cleanliness Buying teams are also inundated with extra work: – Creating new blueprints for stores to lay out the new items – Meeting with 100+ brands that all have exciting newness to share – Landing on a strategy that will yield growth Major resets also involve: – Printing new shelf labels – Rearranging product placements – Managing discontinued items – Communicating big bets and strategy from corporate to stores These resets can evoke mixed feelings among retail teams: • Excitement about new products and the potential growth they bring. • Anxieties over the additional workload. Why am I sharing this? Because timing is important, you get one window annually to pitch your brand at big retail. So when you approach the retailers treat it like this is your one shot. Prepare your pitch → Nail it. Share your brand purpose → Inspire them. Understand what it takes to be successful → Make them believe in you. Take this opportunity to show buyers all of the things your brand has done. Shine bright. PS - Have you pitched to a retailer? Share your experience in the comments. – 👋🏾 Hi, I’m Monique, a former retail buyer turned beauty industry advisor who helps emerging brands ready to scale at big retail. If you are ready to scale and invest, book a discovery call, and let’s see if we can work together.
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Timing is everything! Checking out their fiscal calendar and scheduling around any large company conferences is a good idea.