In our latest episode, Abby June Richards breaks down how to use Excel spreadsheets to track key financial metrics for your CPG brand. 1. Start with Excel: Map out your budget, customer acquisition costs, and price points. 2. Analyze Monthly Results: Compare your sales revenue against advertising costs to find your true spending per unit. 3. Use Dimensionality: Utilize classes or tags in your accounting system (like QuickBooks) to break down costs by channel. 4. Understand Attribution: Different platforms attribute sales differently—rely on your accounting system for accurate results. Gain a better understanding of your profitability and make informed decisions for your brand. Listen in for more details on how to do this!
Abby June Richards, CPA-TX is a rockstar
There's so much! 😅 Take it one step at a time.
Retail merchant with a drive to help emerging brands scale | Podcast Host
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