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🌱 Navigating the Sweet Revolution: Uncover the Risks with Conventional Sweeteners! 🌍✨ In the dynamic landscape of consumer preferences, the choice of sweeteners can make or break a brand's journey. Let's dive into the risks associated with sticking to conventional sweeteners and explore the untapped potential waiting to be discovered. 🚀 Missed Opportunities in Sugar-Free Growth: Traditional sweeteners might unknowingly miss the wave of market growth in the flourishing sugar-free segment. 💡 Limited Appeal to Health-Conscious Millennials: Resistance to alternative sweeteners could diminish the allure among health-conscious millennials, a crucial demographic seeking natural ingredients. 🌈 Stagnation in Flavor Profile Innovation: Failing to explore alternative sweeteners might impede innovation in flavor profiles, leaving companies trailing behind evolving consumer tastes. 🏆 Competitive Disadvantage in Premium Markets: In premium markets where consumers prioritize healthier options, reliance on traditional sweeteners might pose a competitive disadvantage. 🎯 Potential Non-Adherence to Sugar Reduction Targets: Without delving into alternatives, companies risk falling short of crucial sugar reduction targets set in today's health-conscious era. 🥤 Ignored Potential in Beverage Alternatives: Overlooking the potential of healthier sweetened beverage alternatives could lead companies to miss out on a rapidly growing market. 🌐 Loss of Niche Market Presence: Non-exploration of alternative sweeteners might result in a loss of presence in niche markets where unique preferences drive consumer choices. 🌿 Unfulfilled Potential in the Plant-Based Movement: Traditional sweeteners might inadvertently neglect opportunities to align with the booming plant-based movement, impacting consumer choices in this transformative space. 👉 The Sweet Challenge Awaits! Are you ready to explore switching your sweetener for your product line, then connect with us on - support@steviatech.com #sweeteners #consumerchoice #stevia #foodandbeverageindustry #plantbased

Ready to run it back again as a mentor for this spring's CPG accelerator track with SKU - the trailblazing accelerator that was a springboard for brands like Siete, Epic Provisions, and Dude Wipes. These 7 brands were selected from over 150+ applicants and are the ones to watch 👀 across food & beverage 🥤, beauty 💅 and pet 🐶. Heather's Choice makes delicious dehydrated meals, catering to the outdoor adventure market with an eye toward health and quality. Ever tried to pack a hiking snack that wasn't a trail mix or PB&J? I thought so. Kelsi's Kitchen makes decadent, truffle-like chocolates inspired by the raw food diet and made with just 5 nutrient-dense ingredients. Try to have just one square. I dare you. I Love Micheladas has a mission to share the joy of legit Mexican flavors through Michelada mixes that deliver the every 🌶 time. Don't sleep on Micheladas for your next refreshment, folks. Wellnergy Pets offers a unique line of premium preventive care and supportive care products for your furry loved ones, including hip and joint care, skin care, dental care, and gastrointestinal care. The time for a petcare Renaissance is now. SANARA NATURAL BEAUTY LLC offers luxurious mind and body care rituals crafted with indigenous Latin American botanicals for the spa + beauty markets. The name Sanara comes from the Spanish word, sanará which means “you will heal.” Curation Beverage Company's collection of canned alcoholic beverages are a modern spin on craft cocktails made with real juice and nothing artificial, ever. If you have a thirst for honest ingredients, pick up a multi-spirit party pack. OhhFoods is on a mission to make snacking safer and a lot sweeter by creating a line of snacks that are vegan, gluten-free, and free from the top 10 allergens. The snacking bites are like a heavenly slice of pie, trust me! Ready to spark some movement to the moon 🚀 for these breakthrough brands! #emergingbrands #foodandbeverage #beautyindustry #petcare #cpg

https://lnkd.in/ggKTH8tH - The biggest factor has been solid performance of diet soft drinks. Beyond this, we’ve seen the emergence of healthier more functional prebiotic sodas, but their overall market impact has been minimal because volume remains small. Still, several brands have shown success which may bode well for the future of a healthier carbonated soft drink category. Beliv Company, a global bev-tech company founded by Carlos Sluman, formulated Mighty Pop, a CSD that contains the mighty three — prebiotics, probiotics and postbiotics — to support digestive and immune health. Each can delivers 1 billion live probiotic cultures and 3 grams of fiber from acacia plants, plus postbiotics. Packaged in 12-ounce cans, Mighty Pop is available in four flavors ― Strawberry Hibiscus, Berry Lime, Grapefruit Pineapple and Orange Vanilla. For brands that have been in the BFY CSD space for a few years now, it’s not just about offering those functional offerings but building upon its flavor options. Last fall, functional soda brand OLIPOP PBC expanded its portfolio with Crisp Apple. Crisp Apple tastes like sparkling apple juice and gummy apple rings blended into one festive drink, the company says. Like all OLIPOP sodas, Crisp Apple offers digestive health support, minimal natural sugars and prebiotic plant fiber, making it a BFY option without compromising on taste, the company adds. Given the proliferation and benefits that comes with BFY, analysts anticipate this could be the lift that the CSD market needs. Icon Foods food is a leader in clean label sugar reduction in the BFY CSD category with fibers and sweetening systems designed to make deep clean cuts in added sugar without sacrificing flavor or mouthfeel.

Trending nut flavours feel indulgent, but consumers want to feel good about making a more wholesome choice. Increasingly, younger people such as Millennials are eating nuts, seeds, and trail mix in the morning, opening up day part innovation opportunities. Flavours such as tropical Hawaiian trail mix, kettle-glazed candied nuts like cinnamon churro peanuts, and even cinnamon swirl raisin trail mix mimic extravagant flavours, but in a better-for-you form. Seasoned nuts have, of course, been around for a long time. But now brands and retailers are innovating with unique flavours and formats that are appealing to new consumer segments that allow them to treat themselves in a way that feels much more wholesome. #snacks #nuts #peanuts #flavour #millennials #seeds #goodforyou

𝗙𝗿𝗲𝘀𝗵 𝗝𝘂𝗶𝗰𝗲™ 𝗢𝗿𝗶𝗴𝗶𝗻𝗮𝗹💯 🛒𝗚𝗲𝘁 𝗬𝗼𝘂 𝗡𝗼𝘄:⤵️ https://lnkd.in/dG8Ejg7M ▶️𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: 𝗛𝗶𝗴𝗵 𝗗𝗲𝗺𝗮𝗻𝗱: 🔥 The blender has experienced such high demand that it has sold out multiple times within just a few months of its release. This indicates its popularity and the trust customers have in its performance. 𝗛𝗲𝗮𝗹𝘁𝗵 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: 🥦🍓 The blender is designed to help users build a healthier lifestyle. Its functionality likely includes features such as powerful blending capabilities to create nutritious smoothies, soups, and other healthy recipes. By making it easier to incorporate fruits, vegetables, and other wholesome ingredients into their diets, users can improve their overall health and well-being. 𝗘𝗻𝗲𝗿𝗴𝘆 𝗕𝗼𝗼𝘀𝘁: ⚡ One of the standout features of the blender is its ability to help maintain high energy levels. Nutrient-rich smoothies made with fresh ingredients can provide a natural energy boost, making it an ideal choice for busy individuals, athletes, and anyone looking to stay energized throughout the day. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗥𝗲𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆: ⭐ Given its popularity and repeated sell-outs, the blender likely boasts high-quality construction and reliable performance. Customers can trust that they are investing in a product that will consistently deliver excellent results and withstand regular use. 𝗩𝗲𝗿𝘀𝗮𝘁𝗶𝗹𝗶𝘁𝘆: 🔄 A key factor contributing to the blender's success is likely its versatility. In addition to making smoothies, it may also be capable of blending a wide range of ingredients, such as nuts, seeds, frozen fruits, and leafy greens, allowing users to experiment with various recipes and adapt to their dietary preferences and needs. 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗨𝘀𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 👍 With its rapid sales and popularity, it's reasonable to assume that the blender has garnered positive feedback from users. Word-of-mouth recommendations and glowing reviews may have contributed to its increasing demand and widespread appeal. Overall, the blender's combination of health benefits, energy-boosting capabilities, quality construction, versatility, and positive user feedback have propelled it to become a sought-after kitchen appliance for health-conscious individuals. #BlenderGoals 🌟 #HealthyLiving 🥦🍓 #EnergizeYourDay ⚡ #QualityMatters ⭐ #VersatileBlending 🔄 #UserApproved 👍 #BlendItUp #SmoothieSensation 🥤 #PowerBlender #NutritionOnTheGo

Kissan – It’s Not Only A Ketchup Brand! | Unilever Remember those childhood days when the ultimate comfort food was a jam and bread sandwich, or when ketchup made every snack better? Kissan, the brand that brought joy to our taste buds, has a timeless journey worth celebrating. From its roots in the 1930s to becoming a household name today, Kissan's jams, ketchups, and squashes have been a constant companion through thick and thin. What makes Kissan stand out? Kissan's strength lies in its innovative approach. They not only focus on creating delightful products but also put thought into packaging and advertising. The secret? Fresh, top-quality ingredients sourced from local farmers across India. Kissan's success; In 2000, Kissan was worth 400 crores and led the jam, ketchup, and squash markets. Today, it earns 7 million USD annually and employs 7,300 people in India. It's more than just products; it's about happy kids and growing up with the right flavors. Kissan's clever advertising made us fall in love with their jam and ketchup. Who can forget the catchy "Jam Jam Jammy" jingle or the iconic campaigns featuring Rahul Dravid, aka "Jammy"? The brand has evolved with the times, introducing new flavors and variants to match our modern tastes. They made breakfast interesting with the "Yummy taste of 8 fruits" and transformed our simple chapatis with their spreads and dressings. But what sets Kissan apart is its commitment to real ingredients. They've made "Real Tomatoes and Fruits" their mantra, and it's a promise they've kept. They even encouraged kids to grow their own tomatoes with the Kissanpur campaign, which became a sensation. Now, Kissan is all about #RealTogetherness. It's not just about products; it's about cherishing the moments spent with our loved ones. Let's celebrate this journey of flavors and togetherness. What are your favorite Kissan memories? Share them in the comments and spread the love! 💬❤️ 🔄 Repost if you found it helpful. ----------------------------------------------------------- Follow Vinoth Kumar for creative marketing campaign insights from various BRANDS. #Kissan #Unilever #ChildhoodMemories #RealTogetherness #Branding #BrandStory #BrandStrategy #BrandCampaign #CreativeMarketing

Liquid Death made a huge mistake And it could have been avoided by coming to just one lecture of Mike Bond's Marketing 429 class at BYU Here's the case study: Liquid Death has spent the past several years making a name for themselves in the sparkling water and low calorie beverage space. Their biggest competitor, LaCroix, was founded in 1981. It took LaCroix 34 years (and the help of a bad sales year for sugary soft drinks in 2015) to become the best selling sparkling water in the U.S. Liquid Death was created in 2017. After only SEVEN YEARS they are considered the #4 best selling sparkling water in the U.S. However, this year Liquid Death launched a product called "Death Dust." This is their take on the hydration stick, like Liquid I.V. Based on the ingredients listed, Death Dust seems to be the exact same product as Liquid I.V. There's only one difference: DEATH DUST SUCKS. I love Liquid Death sparkling water. It's a refreshing beverage that makes me feel like I'm drinking a sugary energy drink without the harmful ingredients. I also love Liquid I.V. hydration sticks. They rehydrate me immediately after exercise AND they taste good. I'm not sure what was going on in the R&D meeting for Death Dust, but they taste BAD. They have 3 flavors: Severed Lime, Mango Chainsaw, and Convicted Melon. Severed Lime tastes like someone put a singular cucumber slice into an unflavored Pedialyte. Mango Chainsaw tastes like someone dipped a smiley face fruit snack into rice vinegar. Convicted Melon tastes like straight up colonoscopy prep. So why did they create this abomination? The answer: they did not pay attention in Marketing 429 with Mike Bond. In 429, we talked about product positioning. Companies will typically opt for one of these strategies: 1. Acquire Customers and Stimulate Demand 2. Acquire Customers and Steal Marketshare 3. Retain Customers and Stimulate Demand 4. Retain Customers and Steal Marketshare In this example, Liquid Death wants to retain its current customer base, however they also want to STEAL marketshare from companies who specialize in hydration sticks. Companies will find the most success when they ask themselves "do we offer something different from our competitors that's important?" In 429, we call this the dynamic variable. Once you find that dynamic variable, you want to emphasize it to the market share that you want to steal, HOWEVER, you also need reassure the MAIN variable (or what is uniquely yours as a brand). The problem that so many companies run into when they opt to steal share while also retaining their current customer base is they choose to create a completely different product from what they are known for. Liquid I.V customers may know Liquid Death sparkling water, but they have no reason to believe that "Death Dust" will be any better than Liquid I.V. They just copied and pasted Liquid I.V., but with Liquid Death on the label (and somehow made it taste terrible). What do you think about Death Dust?

Social media posts are a crucial ingredient in the recipe for successful food product marketing. Here's why: 1. Wide Reach & Targeted Audience: Unlike traditional ads, social media lets you target your ideal customer. You can showcase your products to a massive audience while ensuring it reaches people most likely to be interested. 2. Appetizing Appeal: Food is a visual medium, and social media platforms are perfect for showcasing it. Mouthwatering photos and videos can instantly grab attention and create cravings. 3. Building Trust & Brand Identity: Social media allows you to connect with your audience on a personal level. Share your brand story, highlight the ingredients, and show the people behind the product to build trust and a strong brand identity. 4. Engagement & Customer Feedback: Social media fosters two-way communication. Respond to comments, answer questions, and run contests to generate excitement and get valuable customer feedback to improve your products. 5. Cost-Effective Marketing: Compared to traditional methods, social media marketing offers a much more cost-effective way to reach a large audience and promote your food products. 6. Trendsetting & Driving Sales: Social media allows you to tap into food trends and challenges. Eye-catching content featuring your products can spark user-generated content and go viral, boosting brand awareness and driving sales. **7. Real-Time Updates & Promotions: **Announce new products, share special offers, and run flash sales to keep your audience engaged and motivated to purchase your food products. #foodie #foodporn #foodphotography #foodstagram #instafood #yummy #delicious #foodgasm #foodlover #healthyfood #homemade #foodpics #foodiesofinstagram #foodblogger #foodgram #eatclean #foodcoma #foodpics #instaeats #foodart #foodstyling #baking #dessert #cake #chocolate #pizza #pasta #burger #bbq #coffee #breakfast #lunch #dinner #vegetarian #vegan #glutenfree #keto #contest #giveaway #foodiefriday #foodchallenge #newproduct #foodielife #foodphotographylovers #foodblog #getinmybelly #tryit #foodforthought #foodnetwork #foodphotography #productivitytips #timemanagement #organizationhacks #getorganized #efficientworkflow #goalsetting #tacos #mexicanfood #discuss #feedbackwelcome #shareyourexperience #letsconnect #professionaldevelopment #careerdevelopment #hssnartscompetition #emotionalbranding #hssnarts #artshssn #Hossainhssnarts #hssnartshossain #brandstyleguide #branding #brandstrategy #onbrand #visualide #innovation #management #humanresources #digitalmarketing #technology #hiring #community #givingback #leadership #mentorship #productivity

Need a tip or two to kick off 2024 in full steam? Here's one to stock your shelves with the right products: consumers are taking a wellness-minded approach to grocery shopping, looking for products that have simple ingredients and additional health benefits. Read more about it: https://ow.ly/XRK650Q9BbB #grocery #supermarket #consumerinsight

Social media posts are a crucial ingredient in the recipe for successful food product marketing. Here's why: 1. Wide Reach & Targeted Audience: Unlike traditional ads, social media lets you target your ideal customer. You can showcase your products to a massive audience while ensuring it reaches people most likely to be interested. 2. Appetizing Appeal: Food is a visual medium, and social media platforms are perfect for showcasing it. Mouthwatering photos and videos can instantly grab attention and create cravings. 3. Building Trust & Brand Identity: Social media allows you to connect with your audience on a personal level. Share your brand story, highlight the ingredients, and show the people behind the product to build trust and a strong brand identity. 4. Engagement & Customer Feedback: Social media fosters two-way communication. Respond to comments, answer questions, and run contests to generate excitement and get valuable customer feedback to improve your products. 5. Cost-Effective Marketing: Compared to traditional methods, social media marketing offers a much more cost-effective way to reach a large audience and promote your food products. 6. Trendsetting & Driving Sales: Social media allows you to tap into food trends and challenges. Eye-catching content featuring your products can spark user-generated content and go viral, boosting brand awareness and driving sales. **7. Real-Time Updates & Promotions: **Announce new products, share special offers, and run flash sales to keep your audience engaged and motivated to purchase your food products. #foodie #foodporn #foodphotography #foodstagram #instafood #yummy #delicious #foodgasm #foodlover #healthyfood #homemade #foodpics #foodiesofinstagram #foodblogger #foodgram #eatclean #foodcoma #foodpics #instaeats #foodart #foodstyling #baking #dessert #cake #chocolate #pizza #pasta #burger #bbq #coffee #breakfast #lunch #dinner #vegetarian #vegan #glutenfree #keto #contest #giveaway #foodiefriday #foodchallenge #newproduct #foodielife #foodphotographylovers #foodblog #getinmybelly #tryit #foodforthought #foodnetwork #foodphotography #productivitytips #timemanagement #organizationhacks #getorganized #efficientworkflow #goalsetting #tacos #mexicanfood #discuss #feedbackwelcome #shareyourexperience #letsconnect #professionaldevelopment #careerdevelopment #hssnartscompetition #emotionalbranding #hssnarts #artshssn #Hossainhssnarts #hssnartshossain #brandstyleguide #branding #brandstrategy  #onbrand  #visualide #innovation #management #humanresources #digitalmarketing #technology #hiring #community #givingback #leadership #mentorship #productivity