Amazon revealed that it closed a deal to make it one of three partners of the NBA, adding to the tech giant’s burgeoning sports business. It’s all part of Amazon’s ambition to turbocharge its highly lucrative and rapidly growing advertising business.
Modern Retail
Book and Periodical Publishing
New York, NY 10,866 followers
Authority and honesty on the reinvention of retail, by Digiday Media
About us
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
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http://modernretail.co
External link for Modern Retail
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- Book and Periodical Publishing
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Employees at Modern Retail
Updates
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With all eyes on Paris for the Olympics, many brands made sure to open flagship stores this year ahead of the arrival of millions of tourists during and after the games.
Brands like Levi's have opened new Paris stores in time for the Olympics
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U.K.-based Mori is making its way across the pond to grow its presence in the U.S. Mori — which sells premium baby clothes, accessories and nursery essentials — is entering five Neiman Marcus locations this year. Just recently, the brand launched its products online on Nordstrom and Bloomingdale’s websites. The company is also in talks with more department stores to make its products available for purchase in their physical stores.
Baby brand Mori is eyeing luxury department stores as it expands in the U.S.
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Here's the latest edition of our Weekly Download! You can find all the week's retail news here.
Modern Retail Weekly Download: TikTok's Prime Day competitor was a dud
Modern Retail on LinkedIn
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A new sparkling water brand called Not Beer is capitalizing on the popularity of canned water that’s packaged like alcohol. Not Beer is marketing itself as a “zero beer taste” non-alcoholic drink that looks like a beer, feels like a beer but is actually sparkling water. The brand was partly inspired by the success of Liquid Death, as well as Big Beer’s attempt at wooing sober-curious drinkers with zero-ABV drinks. Gen Z is reportedly drinking 20% less alcohol than millennials, creating a race among non-alcoholic players to win this cohort over. In addition to Liquid Death, which recently announced it was valued at $1.4 billion after a new financing round, another promising upstart is Hop Wtr.
New sparkling water brand Not Beer wants to capitalize on Liquid Death's popularity
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British femtech brand Elvie is ramping up marketing in the United States as it looks to grow its business across the Atlantic. Elvie, which makes wearable breast pumps and pelvic floor trainers, launched in 2013. Although based in the U.K., Elvie considers the U.S. its biggest market, founder Tania Boler told Modern Retail. Some 85% of breastfeeding American women had used a breast pump by the early 2000s, the last time such data was available, per Smithsonian Magazine.
To grow U.S. sales, Elvie launches major marketing campaign
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Luxury brand Coach made its first moves in the gaming world as it works to appeal to younger, digital-focused shoppers.
'A long-game move': Why Coach is entering Roblox to win over younger shoppers
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The athletes won’t be the only ones competing in this year’s Paris Olympics. Brands, too, are battling for attention, and with so many eyes on the Games, some brands are finding out-of-the-box ways to stand out.
'A fun playground for brands': How brands like Figs & Pampers are getting creative with Olympic campaigns
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The lack of C-suite diversity is even deeper when you take race and ethnicity into account. While one in four C-suite leaders is a woman, just one in 20 is a woman of color. Modern Retail spoke with half a dozen women retail executives on why women leave their roles, and what steps businesses can take to build a pipeline of diverse leadership talent. The conversations shine a light on the underlying — and often unspoken — realities that women executives face. From hiding pregnancies to being mistaken for an assistant, from lower salaries to oblivious investors, they say the double standards facing women executives contribute to shorter tenures, unplanned exits and a preponderance of white males leading companies.
Why women in retail are leaving CEO positions
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Tecovas wants to be more than just about cowboy boots. CEO David Lafitte joins the Modern Retail Podcast to discuss how the ten-year-old company has big plans to become a high-end Western wear lifestyle brand.
How Tecovas is extending beyond cowboy boots to become a Western wear lifestyle brand
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