Gerry Rojas

From the Beaches of Cancun to Boardrooms Worldwide: The Power of Creative Disruption At The Commitment Summit in Cancun this week, I had the privilege of working one-on-one with three visionary business owners. Each came with a unique challenge, and each left with a game-changing ad concept. Here's a glimpse into the creative process: 1. Revolutionizing Call Centers: Challenge: Showcase an app's superiority over traditional call centers. Solution: A stark visual contrast between a dark, outdated boiler room and a sleek, efficient app interface. Watch for this at the Level Up summit in October! 2. Elevating Automotive Accessories: Challenge: Make car seat replacements exciting. Solution: An attention-grabbing concept featuring a sheik and a camel, transforming a mundane product into a luxury adventure. 3. Demystifying SEO: Challenge: Make SEO services tangible and intriguing. Solution: A massive white room with an elephant in the corner - a visual metaphor that'll stop viewers in their tracks. These sessions exemplify the power of creative thinking in business. It's not just about the product or service; it's about how you present it to the world. This is the essence of what we do in the BAM (Branding, Advertising, and Marketing) community. Every week, members get: • 90-minute live sessions covering branding, advertising, and marketing • Real-time Q&A and problem-solving • Direct access to me and my 4 decades of advertising experience In today's crowded market, standing out isn't just an advantage - it's a necessity. Whether you're a startup or an established brand, the right creative strategy can be the difference between blending in and breaking through. Interested in elevating your brand's presence? Visit www.bamismyjam.com to learn more and see if BAM is the right fit for your business goals. Let's turn your business challenges into creative opportunities. #CreativeMarketing #BrandStrategy #BusinessInnovation #BAMCommunity

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We are thrilled to invite you to join us at Revry’s 2nd annual IAB NewFront presentation, an exclusive event for brand marketers and media buyers for May 1st, 12:10 – 12:20 PM ET, at the IAB Main Stage at Convene on Liberty Street in New York City. This year, we are proud to once again be the only #LGBTQ+ owned and targeted media company at #NewFronts2024. Get ready for an afternoon filled with cabaret-themed entertainment that celebrates the indomitable spirit of the queer community. Hosted by our co-founder and CEO Damian Pelliccione, this event will be a musical performance featuring notable stars Carmen Carrera, Dashaun Wesley, and the legendary drag king Murray Hill. 🌟 We’re not just putting on a show; we’re setting the stage for deeper connections between brands and the rich tapestry of queer culture highlighting our new and exclusive programming, including the world’s first drag king competition series "King of Drag", and updates on the beloved "Drag Latina" and "Pride Ball". 🌈 Additionally, discover PrismRiot™, our unique LGBTQ+ #adnetwork. Learn how we’re expanding our reach across 3,000+ #FAST channels and making impactful connections through culturally relevant advertising. Don’t miss this opportunity to be part of a groundbreaking event that promises to innovate how brands engage with LGBTQ+ audiences. And if we see, we will tell you about the after party! #Revry #NewFronts2024 #QueerMedia #InclusiveAdvertising #LGBTQVisibility #DigitalMedia #Cabaret #InnovationInMedia #MediaBuying #iabnewfronts2024

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Measurement remains a paramount concern for CMOs in the back half of 2024. A recent WARC survey underscores this sentiment, revealing that 78% of CMOs are prioritizing better measurement frameworks to enhance decision-making and prove ROI. Verizon Value CMO Cheryl Gresham’s commentary in Ad Age underlines these findings, emphasizing the need for robust outcomes measurement to drive ad effectiveness. Understanding the true impact of your marketing efforts is more critical than ever in today's complex TV environment. Outcomes deliver tangible results, empowering Fortune 500 CMOs like Cheryl to make informed, strategic decisions that align their organizations. Effective outcomes measurement isn’t just about proving value – it’s about shaping future strategies with confidence. Great read from Adrianne Pasquarelli. https://lnkd.in/eaKPZ53t #CMO #measurement #outcomes

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Learn how experiential marketing is influencing the way marketing campaigns are being presented to customers: https://ow.ly/Q2Yf50SlAqp #experientialmarketing #marketingcampaigns #marketing #newmarketingideas

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Fútbol In U.S. Has Gone Mainstream, Led By Hispanic Gen Z. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

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Discover the latest in media dynamics with Nielsen’s 2023 report on Puerto Rico's media investment landscape! Delve into intriguing comparative analyses, unveil the market's response to major events, and gain invaluable insights into top categories, channels, and standout advertisers. Download the full report now to optimize your marketing strategies and rethink your course for this year 📊: https://lnkd.in/eC8DCKeF (https://lnkd.in/eC8DCKeF) #Nielsen #PuertoRico #MediaLandscape #Advertising

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📢 🚨 Calling all political advertisers! Samba TV has just launched its Real Time Political Audiences product 🇺🇸 alongside early adopters Yahoo Advertising and TelevisaUnivision. With record-breaking political spend trying to reach a dramatically fragmented voter base in this election cycle 🎯, it is imperative for campaigns to be able to target audiences at the regional level and in real time. Don’t just take it from us, here's what our partners are saying: “Hispanics are one of the biggest and most influential voter groups in the U.S. As political advertisers look to further engage with our audience, we look forward to partnering with Samba TV to enable a more effective way to inform Spanish-speaking voters across the country.” -TelevisaUnivision Senior Vice President of Product Management Brian Lin “With Samba TV’s Real Time Political Audiences, political advertisers leveraging Yahoo DSP are able to optimize audience reach while controlling frequency to maximize results.” -Yahoo Senior Vice President of Product Strategy & Management Adam Roodman. “As we are well underway with the presidential campaigns, it is crucial to integrate a comprehensive understanding of your audience into your targeting strategy, merging trusted first-party sources such as Samba TV with other campaign inputs.” -National Media Research, Planning & Placement CIO Adam Wise Read more here: https://lnkd.in/g3XgC4dz #2024Election #PoliticalAdvertising #2024CampaignPlanning

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🚀 Soccer in the U.S. is here to stay! With U.S. Hispanic Gen Z audiences driving the sport’s mainstream transcendence, brands have a unique opportunity to connect with this passionate fanbase. ⚽ The rise of soccer is undeniable, from hosting high-profile tournaments like the CONMEBOL Copa America and Leagues Cup to gearing up for the 2026 FIFA World Cup. This growth is fueled by a younger, more diverse audience, with over 90% of Gen Z sports fans using social media to consume content. 📲 Celebrities and influencers are amplifying the sport’s visibility, with figures like Lionel Messi and Javier “Chicharito” Hernández leading the charge. Women’s soccer is also on the rise, thanks to the U.S. Women’s National Soccer Team and initiatives like Natalie Portman’s Angel City FC. 🌟 Brands must seize this moment to forge authentic connections with Gen Z. Embracing this cultural shift through soccer-centric initiatives can place brands at the forefront, engaging with a community eager for belonging and excitement. #Soccer #USHispanicGenZ #Brandweek #MarketingInnovation #Futbol #GenZ #SportsMarketing #Inclusivity #CulturalShift #AuthenticConnections

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As you read Roberto Ruiz’s comments here... DO NOT miss the nuance. With all the buzz about #AI and tech, there's a critical conversation emerging around maintaining the “human element”. As everyone throws around #bigdata, don't forget the “#human element” is crucial to data science too! At Nielsen, we blend our 200K+ real human panel insights with big data to breathe life into big data. This is so important, especially when representing #diverse communities like #Hispanics. Our method does more than count numbers; it understands stories. This is how we bring the human element to #datascience and big data. #HumanizeBigData #apple

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Good article by my colleague Michael Roca for ADWEEK. Unfortunately, most advertisers can't distinguish between reaching the Hispanic consumer and connecting with the Hispanic consumer. That's why they seem satisfied when most of their media efforts reach Hispanics via spillover media buys targeted non-Hispanics, the famous (and failed) "total market" approach. Reorienting its media KPIs around Hispanic media plans is a great starting point for each client. This involves dissecting the GRPs, Reach, and Frequency to Hispanics, distinguishing between spillover from general market media efforts that come with a generic message and intentional targeting with culturally relevant messages. By doing so, agencies can tap into the immense potential of the Hispanic market.

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Read my latest article on the power of Spanish-Language Radio, using data from our upcoming State of Spanish-Language Media report for 2024.

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The media landscape is constantly evolving, and the latest findings from Horowitz Research’s FOCUS Latinx Volume I: Subscriptions 2024 shed light on significant shifts in the viewing habits of U.S. Hispanic/Latine audiences.

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IFYKYK Part 4. The latest from the MAGNA 2024 US Ad Markets Summer Update. On a national basis, the Spectrum TV app is at the same tier as Amazon Prime Video and Hulu. Yes, I said national. Once again….This is how we harness chaos for brands and agencies. And it’s why we are far and away the #1 multiscreen video provider in our markets. Spectrum Reach #builtforwhatsnowandwhatsnext

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We’ve had a dedicated #Creator practice for nearly a decade. Exciting to see the industry catch up! TelevisaUnivision is committed to empowering Hispanic creators, bringing them into our biggest cultural events and programming— from Copa America to Premios Juventud. Check out this interview with Asi Creator lead, James Heath, to learn more about our latest creator marketing integrations! #creatoreconomy #hispanicmarketing

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Reviving your Marketing to Supercharge your Sales with Bill Dolan. by Enrique Acosta Gonzalez Reviving your Marketing to Supercharge your Sales with Bill Dolan. I spoke with Bill Dolan (Emmy-nominated Creative Director at Spirit Media) about "Reviving your Marketing to Supercharge your Sales."    You will learn the following:    1. How to strategically integrate discipline into your marketing processes to enhance sales performance. 07:01   2. The key metrics and KPIs […] #boomers #babyboomers

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The latest IPA Bellwether survey for Q1 2024 pointed to a slight cooling in marketing and advertising budgets, but the events sector in the UK continues to boom!! This is something we at AEG Europe Global Partnerships have been fully aware of for a while, but it is great to have some independent experts back this up via the report . "While an advert lasts just seconds, an event lasts for hours – and the memories, a lifetime – giving brands longer to engage with consumers and enhance their experiences....Events are incredibly versatile, allowing brands to use their activations to deliver to different brand objectives whether that is to increase consideration, reward loyal customers, meet sustainability objectives or demonstrate brand values in a meaningful way" AEG Global Partnerships AEG AEG Europe AEG Presents AEG Presents UK AXS The O2 IPA (Institute of Practitioners in Advertising) European Sponsorship Association (ESA) Mediashotz news #liveevents #sponsorship #marketing #advertsing https://lnkd.in/eN6TGW_4

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A great step in the evolution of media advertising.

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Marketing & Sales Managers: This is a great 5-minute read. https://lnkd.in/exFzZec5 #multiculturalmarketing #hispanicamerican #branding In today's dynamic and competitive marketplace, brand authenticity for the Hispanic consumer needs to be redefined as a “must” rather than a “nice to have.” This audience, comprising over 63 million people, represents nearly 20% of the U.S. population and is steadily growing. From a financial perspective, not engaging with this segment could cost businesses millions of dollars. Notably, according to the Latino Donor Collaborative, Latinos' buying power in the U.S. reached $3.4 trillion in 2021.

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