How is your valuation justified based on the company's metrics and market potential? That's one thing every VC will ask, so be prepared to provide a solid justification. Not only is this critical, but it's also an opportunity to demonstrate: - You thoroughly understand your market - You recognize your potential - You are well-versed in your financials
What is my startup worth? A Founders Guide The secret: valuations are more art than science. (you still need to understand the artform) It can be daunting to put a pricetag on your own startup. Emotional attachment, dilution, fundability, a lot of factors are at play. Seed Pre-Money valuations range from $4M - $20M (25th - 75th, Pitchbook data) - that's quite a stretch. So what's the right valuation for you? 💲 𝗛𝗼𝘄 𝗩𝗖𝘀 𝘃𝗮𝗹𝘂𝗲 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 Most use a mix of methods to get a realistic band. External methods use comparables and industry-multiples, internal methods discount financials and key metrics to derive a valuation. After a while, you develop a gut feeling for it: The earlier the startup, the more it is art vs. science. We are talking future value, not historical facts. 💲 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘀𝘁𝗲𝗽𝘀 𝗳𝗼𝗿 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝟭. 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 - 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹𝘀 - Project future financials and key metrics - What matters: Revenues, CLV, CAC, Churn, Growth - Find industry/stage benchmark metrics 𝟮. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁 - 𝗖𝗼𝗺𝗽𝗮𝗿𝗮𝗯𝗹𝗲𝘀 - Find startups in your industry/stage - Research thir valuation, metrics and multiples - Get average valuation bands (sources: Peter Walker / Carta, Pitchbook, Dealroom) 𝟯. 𝗔𝗽𝗽𝗹𝘆 𝗩𝗖 𝗺𝗲𝘁𝗵𝗼𝗱𝘀 - Apply different valuation methods: ➺ Pre-revenue: Berkus, Scorecard. Later: VC, DCF. - Create scenarios: Worst case, best case, realistic - Your "true" valuation is somewhere in the middle 𝟰. 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲 𝗮𝗻𝗱 𝗔𝗱𝗷𝘂𝘀𝘁 - Soft factors: Team pedigree, IP, market opportunity - Compare your performance to benchmarks ➺ Upgrade or downgrade valuation - Factor in future rounds, dilution and your milestones Ultimately, fundraising is a sales process: Prepare to negotiate your own ‘fair’ price. Founders - How did you define your valuation? #venturecapital #valuations #founders #startups #fundraising
Corporate Venture Capital | Intrapreneur, Mentor & Investor in Automotive, Deeptech, B2B Software
3wAppreciate the share and great point here. Preparing for these meetings actually helps solidify the pitch Miriam Dong, MBA